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Powerful Personal Brand

Claire Bahn
Personal Branding
Personal Brand
Leadership
Entrepreneurship
Branding
Instagram
Athelo Group
Green Lamborghini Effect
Artificial Intelligence
Talent Agents
CEO Branding
Networking
Social Media
Career Growth
Visibility
Thought Leadership
Tiktok
Yaya Publicity
NIL (name, Image, Likeness)
Sports

Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence. Claire shares actiona... more

PublishesWeeklyEpisodes98Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Powerful Personal Brand

Latest Episodes

This episode of the Powerful Personal Brand Podcast was inspired by a PR horror story. After seeing a discussion about a startup that spent heavily on PR and had nothing to show for it, my co-founder, Gordon Gooch, and I just had to talk about it. Du... more

YouTube

Most CEOs are visible, but that doesn’t mean they build trust, authority, or real market influence. In this episode of the Powerful Personal Brand Podcast, I explain why executive branding is an important lever for CEOs and executives today.

I’m Cla... more

YouTube

Great leadership isn’t just about experience or expertise.

It’s about how you build trust, how you communicate your perspective, and how you show up in a way people actually believe.

In this episode, I’m joined by Sébastien Page, Head of Global Mul... more

YouTube

People want to build a personal brand, they want to be known, they want more visibility, but they don’t want to be an influencer.

And they think those two things are the same.

They’re not.

In this episode of the Powerful Personal Brand Podcast, I’... more

YouTube

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Recent Guests

Sébastien Page
Head of Global Multi-Asset and Chief Investment Officer at T. Rowe Price
T. Rowe Price
Episode: What the Psychology of Leadership Can Teach Us About Personal Brands
Sarah Boyd
Co-CEO and CRO of the Digital Department (influencer marketing and talent management)
The Digital Department
Episode: How to Build a Personal Brand Without Becoming an Influencer
Gordon Gooch
Co-founder of the Claire Bahn Group, executive branding expert
Claire Bahn Group
Episode: The Invisible Executive Problem: Why Today’s Leaders Can’t Stay Hidden
Yael Fraynd
Founder of YaYa Publicity
YaYa Publicity
Episode: Why Founders Need a Personal Brand (Not Just a Company Brand)
Greg Brewer
Winemaker, Brewer Clifton co-founder and longtime winemaker at Melville
Brewer Clifton, Melville Wine
Episode: The Personal Branding Shift from Craft to Visibility
Tim Berney
CEO of VI Marketing and Branding
VI Marketing and Branding
Episode: The 3 C’s of Trust in Personal Branding
Jacques Spitzer
Four-time Emmy Award-winning creative entrepreneur, CEO and founder of Raindrop Agency
Raindrop Agency
Episode: How Storytelling Transforms Your Personal Brand (From a four-time Emmy Award Winner!)
Andrew Stallings
Founder and President of Athelo Group, athlete marketing executive
Athelo Group
Episode: What We Can Learn From Athletes About Personal Branding
Kat Jones
Founder of Motiv; award-winning communications leader in entertainment, gaming, and digital media
Motiv
Episode: How to Build an Authentic Personal Brand

Hosts

Claire Bahn
Host and founder of the brand-focused strategy consultancy and host of the show, renowned for actionable personal branding insights.
Gordon Gooch
Co-founder and co-host, executive branding expert providing practical branding guidance for leadership and corporate narratives.

Reviews

4.8 out of 5 stars from 27 ratings
  • Co Founder Metaforce

    Claire Bahn has a rare gift for understanding what truly makes brands and brand stories break through in today's brutally competitive marketplace. Her deep expertise in strategic communications translates brilliantly to personal branding, where clarity and simplicity are essential differentiators. This podcast delivers actionable insights that matter. Claire's approach cuts through the noise with real brand thinking that work.

    Apple Podcasts
    5
    Allen Brand Guy
    United States7 months ago
  • Topics are really helpful

    I appreciate this show. Every episode is on point of what I need to listen to.

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago
  • Solid podcast

    Definitely a solid podcast about building your personal brand and what that means and why is important

    Apple Podcasts
    5
    Bryan Clayton
    United States3 years ago
  • A MUST!

    Such AMAZING insights and thoughtful lines of questioning! Great guests too!

    Apple Podcasts
    3
    eteteeric
    United States3 years ago
  • A Must Listen! A True Gem

    Claire Bahn’s deep understanding and genuine passion for the subject matter shine through in every episode. Here skillful interviewing creates a natural flow of ideas, leaving you inspired, motivated, and equipped with actionable insights for you’re a personal branding journey.

    Apple Podcasts
    5
    stacey rc
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable branding insights and relatable interview style.
Shows consistently deliver digestible, real-world tactics for building credibility and media presence.
Guests are high-caliber and well-aligned with leadership branding.

Talking Points

Recent interactions between the hosts and their guests.

The Personal Branding Shift from Craft to Visibility
Q: What advice would you give to someone starting out who wants to build a personal brand in a craft-based field?
Focus on fundamentals and mentorship, stay true to your core aesthetics, and be willing to do the hard, uncomfortable work while letting your unique voice emerge rather than chasing trends.
The Personal Branding Shift from Craft to Visibility
Q: Were you thinking about your personal brand when you started Brewer Clifton in 1996?
No, not at first. I was young and focused on building the business, but I realized early on that having a distinct point of view and being visible in the industry could be critical to the enterprise's success.
The 3 C’s of Trust in Personal Branding
Q: What are the biggest differences between a corporate brand and a personal brand, and how does that affect how you present yourself online?
A corporate brand can be more rigid, while a personal brand reflects the person's true personality and may be amplified or moderated; in personal branding, you decide what attributes to foreground and how to engage online, while corporate brands must balance transparency with a controlled image.
The 3 C’s of Trust in Personal Branding
Q: What are the biggest lessons you've learned during your time in marketing and branding, and how can those principles be applied to building a personal brand?
Tim emphasizes authenticity, consistency, and showing the broader story of the brand rather than chasing perfection; the core idea is to align actions with stated values and to measure impact through real-world results.
Why Founders Need a Personal Brand (Not Just a Company Brand)
Q: How do you handle clients who are hesitant to be public-facing or on camera?
Respect personality differences but emphasize the importance of authentic storytelling; start with behind-the-scenes elements and gradually increase public-facing activities as confidence grows, always tying actions back to the brand's identity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Household Income
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Frequently Asked Questions About Powerful Personal Brand

What is Powerful Personal Brand about and what kind of topics does it cover?

This show centers on building powerful visibility and lasting influence through authentic personal branding. Core topics include thought leadership, CEO and executive branding, storytelling that unlocks high-value opportunities, and differentiating personal branding from influencer culture. Guests range from executives and branding experts to athletes and entrepreneurs, offering practical tactics for presenting a credible, human-centered narrative that resonates with media, talent buyers, and customers. The format blends actionable tips with real-world anecdotes, emphasizing consistency, transparency, and audience-focused content over vanity metrics. A standout aspect is the strong emphasis on ethical, human storytelling as a driver of trus... more

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1. Up First from NPR

How many episodes of Powerful Personal Brand are there?

Powerful Personal Brand launched 5 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Powerful Personal Brand?

Recent guests on Powerful Personal Brand include:

1. Sébastien Page
2. Sarah Boyd
3. Gordon Gooch
4. Yael Fraynd
5. Greg Brewer
6. Tim Berney
7. Jacques Spitzer
8. Andrew Stallings

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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