Marketing Talks: Podcast de Francisco Torreblanca
Francisco TorreblancaPodcast sobre transformación creativa, creatividad aplicada, innovación, marketing, estrategia y branding. Cada semana un nuevo tema de actualidad con conceptos y ejemplos. Este podcast es la base del programa de Cadena SER "Hablamos de Marketing", realizado junto a Mónika Rendón. Contenidos prácticos y dinámicos para profesionales del entorno competitivo empresarial.
| Publishes | Weekly | Episodes | 492 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
¿Qué es una marca social y cómo se proyecta el valor de las personas en este tipo de marcas? Una marca social es una marca que nace para generar impacto positivo real (puede ser social, humano o ambiental) y utiliza sus contenidos, productos o servic... more
Vivimos un nuevo contexto en las empresas, con cambios de conducta, nuevas tecnologías y herramientas, nuevos procesos, etc. El nuevo proceso de toma de decisiones del cliente es la forma en la que un cliente construye una elección a partir de pregun... more
La escritura para contenido digital tiene su arte, a la hora de proponer ideas de forma clara, rápida y con intención. Qué importante es tener claros los conceptos a la hora de escribir en el ámbito digital. Hay que lograr que lo que contamos se enti... more
El cliente objetivo es el grupo de personas o empresas con más probabilidades de necesitar, entender y comprar lo que ofreces. Sobre el papel, definir el cliente objetivo parece sencillo, pues basta con escribir un cargo, un sector, un tamaño de empr... more
La inteligencia emocional es la capacidad de reconocer lo que sientes, ponerle nombre, regularlo y leer el clima emocional de los demás. En el día a día, la Inteligencia emocional te ayuda a responder con criterio, escuchar de verdad y mantener conve... more
La IA es pura conveniencia que estamos pagando sin darnos cuenta. Lo primero es que dejas de entrenar partes muy concretas de tu mente. La IA te da velocidad, sí, pero nos puede llevar al “piloto automático” si empiezas a perder hábito de pensar el c... more
Os proponemos una interesante técnica, el sistema de notas de 7 palabras, que es una forma muy simple y efectiva de capturar la esencia de una idea en una sola línea, usando exactamente siete palabras. Una técnica que funciona como un filtro producti... more
Estudiar a los maestros es una estrategia de aprendizaje consciente que consiste en observar, diseccionar y practicar los patrones que han demostrado funcionar en manos expertas. Si quieres jugar a nivel pro, hay que dejar de improvisar y empezar a c... more
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| Listeners per Episode | Gender Skew | Location | |||
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this podcast launched 5 years ago and published 492 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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