瓶论FM
瓶论FM一席话·一瓶酒·一个知己 左瓶右评，微醺有理！ 15年葡萄酒行业深耕的英国葡萄酒及烈酒高级品酒师，探访行业的精英一起边喝边聊！ 有深度对话思辨 + 行业价值解构 酒业知识传播 ，还有微醺后的闲言乱语...
| Publishes | Twice weekly | Episodes | 14 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
单集简介 (Shownotes Intro)
从单品爆卖200万瓶的辉煌，到行业“寒冬”下艰难熬过的五年，
澳洲葡萄酒领军品牌天鹅庄经历了怎样的蜕变？
在市场环境巨变的今天，是选择随波逐流还是坚守品牌阵地？
本期节目，我们邀请到了天鹅庄董事长李卫，听他拆解葡萄酒行业的“熬”与“变”。
本期嘉宾李卫先生是深耕葡萄酒行业十五年的“老兵”，
他于2010年入行，2012年带着天鹅庄正式进军中国市场。
在这次深度对话中，他分享了天鹅庄核心的“三个坚持”：酒庄直营、品牌化运作与本土化营销、以及与合作伙伴... more
如果你想感受什么叫“顶级韧性”，请一定要听这期播客！️
本期嘉宾是来自印象戈壁酒庄的庄主—富强。他性格直率、硬朗，说话从不绕弯子。听他聊创业经历，简直像是在戈壁滩上喝了一杯烈酒——那种刚强、那种对市场的敏锐，以及在最孤独时刻仍选择坚守的毅力，真的非常动人！
在荒芜的戈壁滩上，他用十年时间，把三千万的投入和无数个失眠的夜晚，变成了一瓶瓶惊艳世界的葡萄酒。
我们聊到了： 一个硬汉创业者的内心：当信心被市场冲击时，如何自我重建？ “壁虎”精神：为什么酒庄 Logo 要选这个在严酷环境中生存的动物... more
【单集简介 (Shownotes Intro)】
很多人一提葡萄酒评分，要么迷信“几十分就代表一切”，要么嗤之以鼻觉得“都是生意”。
这期节目里，我们把评分这件事掰开了聊：西班牙国家品牌、权威葡萄酒评分机构：西班牙佩宁指南一年要品一万多款酒，三轮打分如何尽量减少主观偏差？94 分以上的酒要经历怎样的“严苛选拔”？评分人一天的工作节奏到底是浪漫的“喝酒”，还是高强度的专业体力活？
本期嘉宾是西班牙佩宁指南四位正式评分人之一的 **张子阳**，也是将“Peñín”翻译成“佩宁”、参与中国葡萄... more
1、单集简介 (Shownotes Intro)
被天山积雪滋养的葡萄，到底有多好喝？
你是否发现，最近两三年，新疆葡萄酒在餐桌上的出镜率越来越高？除了甘甜的瓜果，这片广袤的土地正在酿造出令世界惊艳的佳酿。但随之而来的争议也不少：国产酒是不是太贵了？离市场这么远，物流怎么办？
本期节目，我们邀请到了**新疆天山北麓葡萄酒产业协会秘书长张旭东**，以及**王朝酒业新疆负责人焦总**。我们将带你深入天山脚下，揭秘为什么这里的葡萄敢说“年年都是好年份”？那个像“棉被”一样的积雪究竟起了什么作用？... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #156 | China/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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瓶论FM launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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