Rephonic
Artwork for 品牌知道

打造品牌发声地,传播好品牌。 《品牌知道》是一档由中国工业设计研究院出品的商业访谈类栏目。在每期,我们都将邀约有想法、有影响、有创新的行业前端品牌进行对话,用“品牌之道”,谈品牌的创新之道。

PublishesWeeklyEpisodes10Foundeda year ago
Language
ZH-CN
Category
Business

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Artwork for 品牌知道

Latest Episodes

对于依托于卖场渠道已然占据一定市场份额的线下“品牌群”而言,如何思考品牌的年轻化和品牌设计的创新力,用文化基因塑造品牌心智?试试换个思路解题:不再挖空心思卖给“年轻人”,而是关注新一代独立女性,在她们的人生上坡路上,做她们体面而优雅的陪伴者。 more

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a year ago

对箱包领域而言,在全球规模可观的市场中,呈现出消费者耳熟能详的品牌在很长一段时间内都仍以海外品牌居多的现象。在出行箱包领域里做本土品牌,会是一道什么样的创新题呢?在本期《品牌知道》,我们邀请到了来自上海润米科技有限公司的CEO庞玉凯,为我们带来了润米旗下自主出行消费品牌90分的品牌故事。 more

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a year ago

如今,网络早已是普罗大众生活中密不可分的一部分,同样,随着大众审美消费升级,艺术品也通过互联网,以更广泛、更年轻的方式开始介入本土的当代文化消费场景。在本期《品牌知道》,我们邀请到了来自生活美学开拓品牌—一条的合伙人范致行,一起走进属于当下语境的艺术品消费。 more

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a year ago

从翻阅纸质菜谱、到打开手机APP 进行个性化的搜索,从传统厨房家电到自动榨汁机、蒸煮机和空气炸锅等各种新品厨房小家电的不断出现,随着主流消费群体的变革,以85后、90后、95后等为首的群体,对厨房家电产品的需求与日俱增。后疫情时代下,居家饮食和烹饪迎来更高关注,智能厨电也在主流消费人群的厨房中牢牢占据“一席之地”。 more

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a year ago

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Reviews

2.3 out of 5 stars from 3 ratings
  • 很棒的节目

    就是第五期那个女的嗯嗯嗯的声音好奇怪🤔️

    Apple Podcasts
    5
    设计求知者
    China6 months ago
  • 感觉像一个人在念广告稿

    内容结构有问题,主持人太机械化了,不能切入进去,说话太死板,太文字化了,念稿一样

    Apple Podcasts
    1
    麦神舞步
    Chinaa year ago

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Apple Podcasts
#192 China/Business

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品牌知道 launched a year ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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