品牌消像
消研所《品牌消像》由消研所主理人云瑶发起的一档聚焦消费行业和品牌人的播客，邀请正在做品牌的每一个个体，从具体的经验当中，看到品牌更真实的样子，探索更多的可能性。
| Publishes | Monthly | Episodes | 14 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessTechnologyManagement |
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Latest Episodes
｜本期内容：今天播客的嘉宾老杜，是儿童运动品牌onmygame的创始人。
onmygame是国内童装市场中发展最快的品牌之一，成立三年，第一年爆发潜力在天猫成交额超过五千万，第二就被江南布衣集团收购纳入版图，8月初刚刚在杭州举办了三周年的盛典，还请到了刘璇作为品牌形象大使。
行业内都在讨论，这个成立才三周年的品牌，发展速度像是“开了挂”，但对此老杜的总结是，“大家看到的是onmygame这三年，但其实背后是十几年的积累和沉淀”。
在创业做服装品牌之前，老杜是个高校教师，从15年前创立设计工作室到... more
老金磨方=芝麻丸，在持续火热的中式养生赛道，老金磨方把一颗芝麻丸卖出了10亿的销量，是绝对的赛道黑马，也牢牢绑定了芝麻丸的心智。
不过从两年前开始，产品同质化、平台成本激增，芝麻丸市占率稳居第一的背后，竞争进入深水区，更多的挑战开始出现。
10亿大单品之后的第二增长曲线在哪里？如今的平台生态下如何持续增长？是否有更多利润的提升路径？如何从大单品升级成为真正的「品类专家」？这或许也是10亿级品牌都在面临的共性问题。
老金积极做出调整，一方面升级产品、丰富中式滋补产品矩阵，另一方面上线冲调类粉粉产品... more
｜本期内容最近Labubu的火热蔓延全球，泡泡玛特的成功也让市场对中国品牌的关注持续上升，不过更令人激动的是，这背后展开的另一套叙事：中国品牌全球化开始进入“新阶段”。
从新消费时代至今，我们看到的都是“所有消费品都值得重新做一遍”的标准叙事，对标成为某某领域的可口可乐欧莱雅，也是频繁成为对终局的简要概括。不过，是否所有的品牌都需要重复0-1？探索全球增长的“泡泡玛特们”会面临哪些挑战？如何更好地帮助中国品牌全球化，树立新范式？这期播客的嘉宾李夏川提出了一个新的思路，希望用"品牌YC”的方式孵化... more
｜本期内容中式养生水正在成为饮品行业的新潮流。前瞻产业研究院报告指出，2024年至2028年的5年内，中式养生水市场规模年复合增速约为88.9%，预计到2028年其市场规模会达到108亿元。
这其中，可漾的红豆薏米水是中式养生水中毋庸置疑的大单品。
最近在食品领域最大的行业峰会FBIF的现场，我和可漾的创始人王钟和先生聊了聊。很多人不知道的是，可漾是18年就成立的品牌，相较于近两年才火热起来的养生水风口，更像是“提前预测了风口”。
在创立可漾品牌之前，1989年王钟和就在山东创立了“中和食品厂”... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #53 | China/Business/Management |
Apple Podcasts | #140 |  South Korea/Business/Management |
Apple Podcasts | #248 |  Taiwan/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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