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Artwork for 品牌消像

品牌消像

消研所

《品牌消像》由消研所主理人云瑶发起的一档聚焦消费行业和品牌人的播客,邀请正在做品牌的每一个个体,从具体的经验当中,看到品牌更真实的样子,探索更多的可能性。

PublishesDailyEpisodes4Founded4 months ago
Language
ZH-CN
Categories
ManagementBusinessTechnology

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Artwork for 品牌消像

Latest Episodes

FOODBOWL超级碗是2015年成立于北京的健康轻食品牌,定义了适合中国口味的温热健康餐,我自己也是资深用户,去年这个“北京的品牌”把店开去了上海,创始人高松把这比喻成“反向进京赶考”,目前FOODBOWL在上海已经有十多家店,全国近100家门店。 more

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3 months ago

我们经常听到这样一句话,品牌创始人就是最大的产品经理。 more

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4 months ago

利郎男装,是我们熟悉的国民男装品牌,是内地首家在香港成功上市的男装品牌,开创了“简约男装”这一新赛道,可能一部分人对于利郎的印象还停留在“简约不简单”的经典形象,其实从2019年开始,利郎品牌就积极在品牌升级上做出探索。 more

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4 months ago

水獭吨吨,超即溶冻干果茶品类的开创者,是新消费浪潮中典型的品类创新品牌,认识创始人莫莫子的时候,她已经是零食领域做过爆款的连续创业者,对于“品类创新”有深度的理解和成功的经验。今年5月,水獭吨吨完成了新一轮融资,在新消费品牌增长普遍遇到瓶颈的2022年,水獭吨吨销售规模达到近亿元,同比实现翻番增长。 more

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4 months ago

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品牌消像 launched 4 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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