品牌快消说
咚咚咚咚东南一档侧重于食品快消行业，专注经营管理、品牌营销、生活探讨等相关内容的访谈类播客，欢迎一起探讨关于商业中的有趣内容。ps.联系方式+dongnan187 添加听友群【主播简介】东南，营销咨询从业者，擅长市场与渠道端等落地打法，曾与乌江榨菜集团，统一集团，厨邦酱油，露露股份等快消企业均有合作订阅+评论是对我最大的支持，谢谢
| Publishes | Twice monthly | Episodes | 40 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | CareersMarketingBusiness |
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Latest Episodes
走在超市里，你有没有发现一个有意思的现象？一边是货架上 “无糖”“零卡” 的标签铺天盖地，连妈妈辈都开始对着配料表算碳水；另一边，冰柜里的康师傅冰红茶、今麦郎冰爽茶还是堆得满满当当，甚至有人一次囤上好几瓶 。“一边喝东方树叶，一边把元气森林冰茶成箱往家搬”是2025年夏天最撕裂的饮料消费图景：无糖茶赛道已经跑出500亿规模，便利店却为康师傅冰红茶、元气森林冰茶开出更大的堆头；社交媒体上“控糖”“戒糖”是政治正确，但冰茶900 ml 的大桶装被戏称“屌丝饮料”后依旧断货。高喊健康的年轻人，为什么还... more
未来新风口？万亿赛道，银发经济今年十分火热的私域直播，到底是个什么鬼东西？私域直播与抖音/快手直播有哪些区别？好在哪？怎么玩的为什么又说，私域直播是一个近乎完美的电商模式本期，我们来聊聊这个略有点擦边，但有着巨大潜力市场的赛道【主播简介】东南，专注食品快消领域的营销咨询公司，平时会大量接触食品快消行业的企业、经销商、媒体，所以视角有所不同，这也是播客平台内唯一专注于一个行业的垂直领域内商业播客，感谢大家收听本期，我们从以下几个角度来聊聊：1:00 私域直播，到底是个什么鬼东西3:25 私域直播与... more
2025年，冰杯市场变得更热闹了。今年1月，伊利冰淇淋宣布冰工厂即将上新冰杯，可与多种饮料搭配，实现“一杯一调”。今年4月，蒙牛旗下水冰品牌“冰+”在小红书官宣冰杯产品上市，宣传语是“冰+一切，快乐无界。”今年6月，农夫山泉在山姆推出了“纯透食用冰”，一袋2kg的食用冰，售价为22.8元。今年，冰杯选择更多了，从2025年的数据来看，冰杯的需求也是依然保持着高增速。这么火热的冰杯市场，会是一门好生意吗？【主播简介】东南，专注食品快消领域的营销咨询公司，平时会大量接触食品快消行业的企业、经销商、媒... more
这几天，苏超火爆了圈，而在春晚凭借大手笔广告投放在全国人民面前狠狠露了脸的洋河，竟在家门口的重要流量入口失手，网友不禁反问：忙着争霸全国的江苏白酒老大哥，是不是被偷家了？在苏超比赛中，今世缘以"国缘V3"拿下官方战略合作伙伴席位，而江苏省内另一白酒企业龙头洋河股份却仅以宿迁队赞助商身份边缘参与。两者反差背后，其实是折射出了洋河股份在品牌战略、费用管控和区域深耕上的系统性困局，那么本期，我们来聊聊这个话题【主播简介】东南，专注食品快消领域的营销咨询公司，平时会大量接触食品快消行业的企业、经销商、媒... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #68 | China/Business/Careers |
Apple Podcasts | #79 |  India/Business/Careers |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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