Rephonic
Artwork for Pharma Talks
Pharmaceutical Industry
Artificial Intelligence
Digital Transformation
Content Strategy
Pharmaceutical Marketing
Personalization
AI In Marketing
Omnichannel Marketing
Segmentation
Omnichannel
Patient Engagement
AI In Pharma
Content Supply Chain
Pharma Marketing
AI In Pharmaceutical Marketing
Healthcare Professionals
Viseven
Change Management
Content Production
Omnichannel Engagement

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions.

šŸ”— Follow Nataliya on LinkedIn for more updates and insights: www.linkedin.com/in/andreychuk/

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PublishesWeeklyEpisodes43Foundeda year ago
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Artwork for Pharma Talks

Latest Episodes

Part 2 of this Pharma Talks conversation with Matteo Colonna picks up where strategy meets execution — moving from the "why" of omnichannel and AI to the practical realities of making it work inside pharma organizations.

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Matteo Colonna, an omnichannel transformation practitioner with a background in theoretical physics from Sapienza University in Rome and experience across consulting, digital agencies, and two major pharma companies, joins Nataliya Andreychuk on Phar... more

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Karol Wolak, Director and Global Omnichannel Excellence Lead at Merck, joins Nataliya Andreychuk on Pharma Talks to tackle a question on everyone's mind: is AI coming for pharma jobs? His perspective is grounded in hands-on work across customer engag... more

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Agentic AI has moved pharma from answering questions to autonomously orchestrating entire workflows — but most organisations are still building the foundations it needs to run well. In this episode, Nataliya Andreychuk talks with Michal Dojlidko abou... more

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Pharma and BioTech Daily
Pharma and BioTech DailyPharma and BioTech News

Recent Guests

Matteo Colonna
Pharma transformation expert with a background in theoretical physics and experience across consulting, digital agencies, and pharma companies
Episode: AI in Pharma Omnichannel: From Strategy to Execution l Pharma Talks with Nataliya Andreychuk l Part 1
Karol Wolak
Global Omnichannel Lead, Merck, leading Customer Engagement and Digital Transformation through Omnichannel Lens
Merck
Episode: The Impact of AI on Jobs l Pharma Talks with Nataliya Andreychuk
Michal Dojlidko
AI specialist, professional in pharma digital marketing
Episode: Agentic AI in Pharma: Are We Ready for AI That Acts? l Pharma Talks with Nataliya Andreychuk
Michael Kirzhner
Professional in commercial pharma with 20+ years on the front lines
Pharma and digital transformation industry
Episode: How to Build an Omnichannel Strategy in Pharma l Pharma Talks with Nataliya Andreychuk
Jennifer Cleall
Leading the global digital transformation for medical and commercial in Ferring
Ferring
Episode: Pharma Talks with Nataliya Andreychuk | Live from NEXT Pharma Summit | Jennifer Cleall
Lara De Bhulbh
Leadership coach, strategy consultant and founder of Wolf Medicals
Wolf Medicals
Episode: Breaking Pharma Silos: Strategies for Cross-Functional Success l Pharma Talks
Michael Kurr
Global transformation leader for Pharma, former executive at Boehringer Ingelheim and Novartis
Boehringer Ingelheim (former); Novartis (former)
Episode: Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Michael Kurr
Laetitia Huret
Lead of Transformation, Servier
Servier
Episode: Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Laetitia Huret
Gwinael Menou
Pharma strategy expert with focus on Asia
Episode: Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 2

Host

Nataliya Andreychuk
Host of the show, introduces topics and guides conversation; CEO of Viseven

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#28
Mexico/Business/Marketing
Apple Podcasts
#29
Japan/Business/Marketing
Apple Podcasts
#33
Ukraine/Business/Marketing
Apple Podcasts
#82
Ireland/Business/Marketing
Apple Podcasts
#195
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

The Impact of AI on Jobs l Pharma Talks with Nataliya Andreychuk
Q: What is your guidance on embracing AI in this fast-changing landscape?
Be proactive: test, learn, and experiment with AI tools, stay open to new solutions, and balance innovation with human-centered values and caution, especially in regulated environments.
The Impact of AI on Jobs l Pharma Talks with Nataliya Andreychuk
Q: Do you think AI is going to take our jobs?
AI will not replace us in the near term; it will augment and accelerate human roles, handling repetitive tasks but leaving room for human judgment, empathy, and strategic thinking.
Pharma Talks with Nataliya Andreychuk | Live from NEXT Pharma Summit | Jennifer Cleall
Q: Do you think AI has the role of glue to connect medical and commercial teams, and how should firms approach AI adoption in the next 5–10 years?
The guest emphasizes directional clarity, deliberate use of AI to support desired outcomes, and the importance of trust and stakeholder value, rather than expecting AI to be a silver bullet.
Pharma Talks with Nataliya Andreychuk | Live from NEXT Pharma Summit | Jennifer Cleall
Q: Please, tell us a little bit about yourself.
The guest outlines a long pharma career across big companies, with a technology and medical background, and highlights extensive experience in digital transformation and industry advisory roles.
Breaking Pharma Silos: Strategies for Cross-Functional Success l Pharma Talks
Q: What is the current state of medical affairs evolution and has the rest of the organization caught up?
Lara explains that medical affairs is becoming a strategic pillar and that some functions still lag due to tradition and a history of medical being a support function, but the trend is toward cross-functional, strategic collaboration with clear objectives and aligned brand planning.

Audience Metrics

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Frequently Asked Questions About Pharma Talks

What is Pharma Talks about and what kind of topics does it cover?

The show centers on AI, digital transformation, and modern go-to-market models in pharma marketing, with a strong emphasis on breaking down cross-functional barriers, scaling content and engagement, and integrating regulatory considerations into rapid-wake experimentation. Across episodes, listeners encounter practical frameworks for aligning medical affairs, commercial teams, and digital pathways; deep dives into AI governance, modular content, and global-to-local content strategies; and live-from-the-scene discussions on omnichannel orchestration, market access, and the evolving role of technology in patient engagement. Noteworthy elements include hands-on frameworks, real-world case studies from large pharma and agencies, and a recurring... more

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Which podcasts are similar to Pharma Talks?

These podcasts share a similar audience with Pharma Talks:

1. Pharma and BioTech Daily

How many episodes of Pharma Talks are there?

Pharma Talks launched a year ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Pharma Talks?

Recent guests on Pharma Talks include:

1. Matteo Colonna
2. Karol Wolak
3. Michal Dojlidko
4. Michael Kirzhner
5. Jennifer Cleall
6. Lara De Bhulbh
7. Michael Kurr
8. Laetitia Huret

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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