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Artwork for Pharma Talks
Pharmaceutical Industry
Artificial Intelligence
Digital Transformation
Content Strategy
Pharmaceutical Marketing
Personalization
AI In Marketing
Omnichannel Marketing
Segmentation
Content Supply Chain
AI In Pharmaceutical Marketing
Patient Engagement
Pharma Marketing
Viseven
Change Management
Omnichannel Engagement
Healthcare Professionals
Hyper-Personalization
Covid-19
Digital Opinion Leaders

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions.

šŸ”— Follow Nataliya on LinkedIn for more updates and insights: www.linkedin.com/in/andreychuk/

šŸ”— Discover more about Viseven... more

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Artwork for Pharma Talks

Latest Episodes

Agentic AI has moved pharma from answering questions to autonomously orchestrating entire workflows — but most organisations are still building the foundations it needs to run well. In this episode, Nataliya Andreychuk talks with Michal Dojlidko abou... more

Michael Kirzhner, Omnichannel Platforms and Capabilities Leader at AbbVie, joins Nataliya Andreychuk to discuss the real state of omnichannel in pharma — what the industry has built, what's still missing, and where the next evolution lies.

Michael h... more

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In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Jennifer Cleall, Global Head of Digital Transformation at Ferring Pharmaceuticals, on what it actually takes to align medical and comme... more

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In this episode Laragh De Bhulbh shares her expertise on breaking down silos within pharma organizations, fostering cross-functional collaboration, and implementing strategic frameworks to enhance medical affairs. Discover practical tips for leaders ... more

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Pharma and BioTech Daily
Pharma and BioTech DailyPharma and BioTech News

Recent Guests

Lara De Bhulbh
Leadership coach, strategy consultant and founder of Wolf Medicals
Wolf Medicals
Episode: Breaking Pharma Silos: Strategies for Cross-Functional Success l Pharma Talks
Michael Kurr
Global transformation leader for Pharma, former executive at Boehringer Ingelheim and Novartis
Boehringer Ingelheim (former); Novartis (former)
Episode: Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Michael Kurr
Laetitia Huret
Lead of Transformation, Servier
Servier
Episode: Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Laetitia Huret
Gwinael Menou
Pharma strategy expert with focus on Asia
Episode: Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 2
Bruno Senussi
Pharma executive with Southeast Asia experience
Episode: Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 2
Bruno Senucci
Co-CEO, Co-founder of Diacom/Derkom (Asia expert)
Diacom/Derkom
Episode: Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1
Gwenael Menou
Co-CEO, Co-founder of Diacom/Derkom (Asia operations and localization focus)
Diacom/Derkom
Episode: Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1
Vanitha Venkatasubramaniam
Guest from Reuters Pharma
Reuters Pharma
Episode: Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam
Maryna Alexeychuk
Industry expert, marketer and thought leader with 10+ years in pharma
Pharma
Episode: Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

Host

Nataliya Andreychuk
Host of the show, introduces topics and guides conversation; CEO of Viseven

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Breaking Pharma Silos: Strategies for Cross-Functional Success l Pharma Talks
Q: What is the current state of medical affairs evolution and has the rest of the organization caught up?
Lara explains that medical affairs is becoming a strategic pillar and that some functions still lag due to tradition and a history of medical being a support function, but the trend is toward cross-functional, strategic collaboration with clear objectives and aligned brand planning.
Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Laetitia Huret
Q: Do you think that AI will take our jobs?
AI is not expected to replace human roles; instead it will automate repetitive tasks and support better decision-making, allowing professionals to focus on higher-value work.
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk
Q: What is your advice to everyone who is listening about starting and using AI in their work?
Advise not to fear AI and to view AI as a tool that empowers the marketer rather than replacing them; start with end-to-end process analysis, define clear goals, and then choose technologies that fit those goals, ensuring governance and practical integration.
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk
Q: In the age of AI, how do you see the evolution of AI making an impact in pharma from your personal and professional experience?
The guest explains that AI should not disrupt core processes but instead provide marketers with more useful information and insights, and be integrated into daily tools for content creation, reporting, and omni-channel engagement to enhance performance.
HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk
Q: What is the practical first step to start fixing engagement problems?
Pause before adding new channels or content, define what working looks like at a behavioral level, and articulate what genuine success would look like for HCP engagement before proceeding.

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Frequently Asked Questions About Pharma Talks

What is Pharma Talks about and what kind of topics does it cover?

The show centers on AI, digital transformation, and modern go-to-market models in pharma marketing, with a strong emphasis on breaking down cross-functional barriers, scaling content and engagement, and integrating regulatory considerations into rapid-wake experimentation. Across episodes, listeners encounter practical frameworks for aligning medical affairs, commercial teams, and digital pathways; deep dives into AI governance, modular content, and global-to-local content strategies; and live-from-the-scene discussions on omnichannel orchestration, market access, and the evolving role of technology in patient engagement. Noteworthy elements include hands-on frameworks, real-world case studies from large pharma and agencies, and a recurring... more

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How many listeners does Pharma Talks get?

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Which podcasts are similar to Pharma Talks?

These podcasts share a similar audience with Pharma Talks:

1. Pharma and BioTech Daily

How many episodes of Pharma Talks are there?

Pharma Talks launched a year ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pharma Talks?

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What guests have appeared on Pharma Talks?

Recent guests on Pharma Talks include:

1. Lara De Bhulbh
2. Michael Kurr
3. Laetitia Huret
4. Gwinael Menou
5. Bruno Senussi
6. Bruno Senucci
7. Gwenael Menou
8. Vanitha Venkatasubramaniam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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