Rephonic
Artwork for Pharma Talks
Pharmaceutical Industry
Artificial Intelligence
Digital Transformation
Content Strategy
Pharmaceutical Marketing
Personalization
AI In Marketing
Omnichannel Marketing
Segmentation
Content Supply Chain
AI In Pharmaceutical Marketing
Patient Engagement
Pharma Marketing
Viseven
Change Management
Omnichannel Engagement
Healthcare Professionals
Hyper-Personalization
Covid-19
Digital Opinion Leaders

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks โ€“ a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions.

๐Ÿ”— Follow Nataliya on LinkedIn for more updates and insights: www.linkedin.com/in/andreychuk/

๐Ÿ”— Discover more about Viseven... more

PublishesWeeklyEpisodes35Foundeda year ago
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Artwork for Pharma Talks

Latest Episodes

In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Lauren Leahy, who leads global and international medical capabilities operations, on what AI really means for the people working inside... more

In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk sits down with Laetitia Huret, Lead of Transformation at Servier, to explore what AI-driven commercial excellence actually looks like on the ground... more

Watch the first part of the conversation: youtu.be/PtR62juQ4FY

This episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences ... more

Watch the second part of the conversation: youtu.be/9wQPF4W6qNQ

This episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences... more

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Similar Podcasts

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Pharma and BioTech Daily
Pharma and BioTech DailyPharma and BioTech News

Recent Guests

Vanitha Venkatasubramaniam
Guest from Reuters Pharma
Reuters Pharma
Episode: Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam
Maryna Alexeychuk
Industry expert, marketer and thought leader with 10+ years in pharma
Pharma
Episode: Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk
Marc Koolen
Executive at Cactus with Lime, responsible for omni-channel transformation
Cactus with Lime
Episode: Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen
Haider Alleg
Strategist with 20+ years in pharma; venture capitalist at Allegory Capital
Allegory Capital
Episode: Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg
Yacin Marzouki
Founder and leader of Beyond Health
Beyond Health
Episode: Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki
Mark Watson
Mark Watson from Fractal Force
Fractal Force
Episode: HCP Engagement in Pharma โ€” Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk
Ruslan Horblyuk
Chief Strategy Officer
Aesara
Episode: Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption
Nihar Patel
Business Developer
Sun Pharma
Episode: Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption
Anna Shavurska
Architect AI professional
Viseven
Episode: Pharma Talks: Building Trust in Agentic AI in Pharma

Host

Nataliya Andreychuk
Host of Pharma Talks

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#75
Hong Kong/Business/Marketing
Apple Podcasts
#143
Russia/Business/Marketing
Apple Podcasts
#143
Ukraine/Business/Marketing
Apple Podcasts
#212
Sweden/Business/Marketing
Apple Podcasts
#227
Taiwan/Business/Marketing
Apple Podcasts
#231
Switzerland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk
Q: What is your advice to everyone who is listening about starting and using AI in their work?
Advise not to fear AI and to view AI as a tool that empowers the marketer rather than replacing them; start with end-to-end process analysis, define clear goals, and then choose technologies that fit those goals, ensuring governance and practical integration.
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk
Q: In the age of AI, how do you see the evolution of AI making an impact in pharma from your personal and professional experience?
The guest explains that AI should not disrupt core processes but instead provide marketers with more useful information and insights, and be integrated into daily tools for content creation, reporting, and omni-channel engagement to enhance performance.
HCP Engagement in Pharma โ€” Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk
Q: What is the practical first step to start fixing engagement problems?
Pause before adding new channels or content, define what working looks like at a behavioral level, and articulate what genuine success would look like for HCP engagement before proceeding.
HCP Engagement in Pharma โ€” Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk
Q: What has changed in pharma engagement in recent years, and what hasn't?
Data, channels, platforms have increased, but the underlying architecture and the need to understand end-user needs remain the same; the focus should shift from brand-centric metrics to true engagement driven by customer needs.
Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki
Q: Is modular content dead or a helper to AI?
Modular content should be used at the right maturity level; start with templated content and only move to modular content once data, segmentation, and taxonomy are in place.

Audience Metrics

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Frequently Asked Questions About Pharma Talks

What is Pharma Talks about and what kind of topics does it cover?

The show centers on modern pharma marketing, digital transformation, and AI-driven solutions, featuring industry leaders and practitioners who share actionable insights on content strategy, omnichannel engagement, data analytics, and responsible AI use in healthcare communications. Episodes frequently explore practical frameworks, governance, and real-world applicationsโ€”from AI-enabled content and data provenance to MLR challenges and patient engagementโ€”often highlighting the balance between human leadership and technology. Notable traits include a strong emphasis on measurable outcomes, AI adoption in marketing, and diverse perspectives from executives, consultants, and technologists working at the intersection of pharma and digital innova... more

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How many listeners does Pharma Talks get?

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Which podcasts are similar to Pharma Talks?

These podcasts share a similar audience with Pharma Talks:

1. Pharma and BioTech Daily

How many episodes of Pharma Talks are there?

Pharma Talks launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pharma Talks?

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What guests have appeared on Pharma Talks?

Recent guests on Pharma Talks include:

1. Vanitha Venkatasubramaniam
2. Maryna Alexeychuk
3. Marc Koolen
4. Haider Alleg
5. Yacin Marzouki
6. Mark Watson
7. Ruslan Horblyuk
8. Nihar Patel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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