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Artwork for Pet Business Disruptors

Pet Business Disruptors

Clayton Payne
Pet Industry
Pet Food Industry
Pet Nutrition
Dog Training
Pet Health
Sustainability
Raw Feeding
E-Commerce
Covid-19
Reptile Industry
Influencer Marketing
Nutrition
Pet Products
Pet Supplements
Social Media Marketing
Animal Welfare
Dog Food
Doggy Doggy Yum Yum
Pets
Tvati

Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate... more

PublishesWeeklyEpisodes126Founded2 years ago
Number of ListenersCategories
Pets & AnimalsBusinessEntrepreneurshipKids & Family

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Artwork for Pet Business Disruptors

Latest Episodes

Clayton sits down with Sean Zyer, founder of Earth Buddy, to discuss the evolution of the pet wellness and hemp sectors. Drawing on his extensive background in pet food manufacturing and distribution, Zyer breaks down the journey of building a clean,... more

In this episode, Clayton sits down with Pamela Keniston, founder and CEO of Big Paws Marketing, to explore the rapidly evolving dynamics of the pet industry. They dive deep into the challenges pet supplement brands face regarding FTC/FDA compliance a... more

In this episode of "Pet Business Disruptors," host Clayton interviews Cat Henstridge, widely known as "Cat the Vet," a UK-based small animal veterinarian and vocal advocate for evidence-based medicine. They tackle the rapid spread of online misinform... more

In this episode of "Pet Business Disruptors," host Clayton speaks with Ben Penrose, the founder of STRIQE and an expert in high-level sales and distribution strategy. Ben breaks down the often-misunderstood "theory of selling," moving past generic ad... more

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Recent Guests

Pamela Keniston
CEO and founder of Big Paws Marketing
Big Paws Marketing
Episode: Standing Out in a Crowded Pet Supplement Market with Big Paws Marketing
Ben Penrose
Founder of Striqe
Striqe
Episode: Margins, Retailers, and Habitual Buying: Unlocking Growth with Ben Penrose
Kaz Kelly
Founder to Future Consulting founder and ex-owner of multiple doggy daycares
Founder to Future Consulting
Episode: Navigating the Complexities of Exiting a Pet Business: Insights from Kaz Kelly
Claire Hamblion-Jennings
Marketing Director of Supreme Petfoods
Supreme Petfoods
Episode: Beyond the Dog & Cat Monopoly: Disrupting Small Pet Nutrition with Claire Hamblion-Jennings
Tara Hamdi
Founder of Only Rescues, a dating-app-style platform for rescue pets
Only Rescues
Episode: Swiping Right on Rescue Pets: Inside the Only Rescues App with Tara
John Bryson
Co-founder of Tranquil Tales
Tranquil Tales
Episode: Scoop of Success: How Swell Gelato Built a Bootstrapped Pet Brand
Lisa Bryson
Co-founder of Tranquil Tales
Tranquil Tales
Episode: Scoop of Success: How Swell Gelato Built a Bootstrapped Pet Brand
Tatum Brown
Founder of The Social Dog Company, marketing coach for pet service providers
The Social Dog Company
Episode: The Passion to Profit Shift: Unleashing Business Growth for Pet Service Pros
Sally Barker
The Canine Dietician, dog nutrition consultant
The Canine Dietician, The Good Poor Project
Episode: Is Fresh Really Best? Sally Barker on Fear-Based Pet Food Marketing

Host

Clayton
Host of the show, leads conversations with guests and guides episode structure

Reviews

4.6 out of 5 stars from 26 ratings
  • Episode - Brands Best Friend,

    To finally have a Pod Cast that talks about all the pros and cons of the pet industry and dangers of you stuff it up. Mike and Clayton talk through a long in-depth understanding and this will assist my company in making critical decisions and partnerships. Can’t wait to talk to Mike and for a company to finally pull there sleeves up and put there money where their mouth is. This will be my go to podcast as I’ve been searching and FINALLY found one. This episode was 🔥🔥🔥🔥🔥

    Apple Podcasts
    5
    C4HL
    Australia2 years ago
  • Brilliant conversations!

    Such a fantastic listen for any individual hanging out in the pet industry. I have already discovered so many new ideas, learnt much from others journeys and had the opportunity to follow and connect with some fantastic businesses in our industry!

    Apple Podcasts
    5
    ccsmoments
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Industry-focused and practical, great for sponsors seeking B2B fit.
Guests bring real-world manufacturing and distribution insights.
Candid critiques on marketing claims help cut through hype for listeners and buyers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Swiping Right on Rescue Pets: Inside the Only Rescues App with Tara
Q: So how did this idea start and what was the driving force behind creating a rescue-pet app?
The founder describes a personal tragedy—the loss of their rescue dog Max—and how that grief fueled a mission to help more dogs and cats find homes, ultimately leading to the idea of an app that pre-matches adopters with suitable pets to reduce wasted applications.
Rethinking Pet Hygiene: How The Paws Lab is Bridging At-Home Care and Professional Grooming
Q: How did you decide on the initial five products to start with in the UK and Asia?
They chose five core products focused on ears, skin, and coat to establish a daily care routine, then scaled thoughtfully with a tight, science-led formulation. They avoided over-formulation and concentrated on safety and ease of use, building from a small, tactical launch rather than a broad catalog.
Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics
Q: How did you decide to pursue an additive that enables biodegradation in landfills instead of going with a traditional compostable bag?
We researched and tested alternatives because compostables often don't break down in landfill conditions. We looked for an additive that would enable true degradation in the actual disposal environment and validated it with lab tests over multiple years before deciding not to make exaggerated environmental claims.
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
Q: What is the biggest revelation you've had in recent years about pet health and nutrition?
The importance of treating each pet as an individual and moving away from a one-size-fits-all approach, embracing a continuum of approaches from traditional to holistic while ensuring care is evidence-based and practical for real-life households.
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
Q: How did you get into doing the podcast and the pet nutrition work?
Jessica explains she transitioned from rescue work into digital marketing and education, ultimately launching The Pet Parenting Reset to provide free, high-quality information and to empower listeners to be proactive about their pets' health.

Audience Metrics

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Frequently Asked Questions About Pet Business Disruptors

What is Pet Business Disruptors about and what kind of topics does it cover?

This show focuses on practical realities of building and growing pet businesses, from product development and go-to-market strategies to retail partnerships, marketing claims, and industry events. Episodes frequently tackle how to scale with authentic branding, navigate regulatory and educational hurdles, and balance science-backed approaches with compelling storytelling. A standout pattern is deep dives into niche topics—from pet nutrition debates and sustainable product claims to trade-show dynamics and distributor relationships—delivered through candid conversations with founders, marketers, researchers, and industry veterans. Listeners are likely looking for actionable lessons to apply to their own brands, channels, and growth plans, wi... more

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How many episodes of Pet Business Disruptors are there?

Pet Business Disruptors launched 2 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Pet Business Disruptors?

Recent guests on Pet Business Disruptors include:

1. Pamela Keniston
2. Ben Penrose
3. Kaz Kelly
4. Claire Hamblion-Jennings
5. Tara Hamdi
6. John Bryson
7. Lisa Bryson
8. Tatum Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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