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Artwork for Pet Business Disruptors

Pet Business Disruptors

Clayton Payne
Pet Industry
Pet Food Industry
Pet Nutrition
Dog Training
Pet Health
Sustainability
Raw Feeding
E-Commerce
Covid-19
Reptile Industry
Influencer Marketing
Nutrition
Pet Products
Pet Supplements
Social Media Marketing
Animal Welfare
Dog Food
Doggy Doggy Yum Yum
Pets
Tvati

Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate... more

PublishesWeeklyEpisodes116Founded2 years ago
Number of ListenersCategories
EntrepreneurshipPets & AnimalsBusinessKids & Family

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Artwork for Pet Business Disruptors

Latest Episodes

In this episode, Clayton sits down with Tatum Brown, founder of the Social Dog Company, to unpack the often chaotic, highly emotional "Wild West" of the pet service industry. Sharing her raw and inspiring journey from beauty therapy and corporate mar... more

There's no such thing as a fussy dog — only a symptom nobody has bothered to investigate. Sally Barker, The Canine Dietician, joins Clayton to dismantle the fear-driven marketing pulling dog owners apart from both sides of the feeding debate.

Sally ... more

In this episode of Pet Business Disruptors, host Clayton sits down with Phivo, founder of Augustine Approved and creator of the Canine Masters natural pet health event in Melbourne, Australia.

Fivos shares how he stumbled into the pet industry after... more

In this episode of Pet Business Disruptors, host Clayton interviews Billy Hoekman, the master formulator at Green Juju and a renowned expert in fermentation within the pet food industry.

Billy shares his unique journey into the world of pet nutritio... more

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Recent Guests

Tatum Brown
Founder of The Social Dog Company, marketing coach for pet service providers
The Social Dog Company
Episode: The Passion to Profit Shift: Unleashing Business Growth for Pet Service Pros
Sally Barker
The Canine Dietician, dog nutrition consultant
The Canine Dietician, The Good Poor Project
Episode: Is Fresh Really Best? Sally Barker on Fear-Based Pet Food Marketing
Phivo Christodoulou
Founder behind Augustine Approved and Canine Masters, promoter of natural health and holistic pet care
Augustine Approved; Canine Masters
Episode: From Certified Organic Pioneer to Industry Provocateur: Phivo on Building Augustine Approved
Billy Hoekman
Master formulator at Green Juju, known for fermentation in pet nutrition
Green Juju
Episode: Exploring the World of Pet Nutrition: Billy Hoekman on Fermentation and Microbial Diversity
Mike Karsting
Senior Vice President, World Pet Association (WPA)
World Pet Association (WPA)
Episode: Inside SuperZoo: Navigating North America's Largest Pet Retail Event with Mike Karsting
Jennifer Blaese
CEO/owner, Green Line Pet Supply
Green Line Pet Supply
Episode: Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics
Jessica Fisher
Host of The Pet Parenting Reset
Wild Wellness Pet / The Pet Parenting Reset
Episode: Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
Dr. Andrew Jones
Veterinarian; founder of Veterinary Secrets; prominent online educator in pet care
Veterinary Secrets
Episode: From Conventional Vet to Holistic Rebel with Dr Andrew Jones
Graham Matheson
Co-founder and medical professional involved in Tavati development
Tevati / Tavati team
Episode: From Traditional Cook Island Roots to Modern Joint Mobility Support

Host

Clayton
Host of Pet Business Disruptors

Reviews

4.8 out of 5 stars from 23 ratings
  • Episode - Brands Best Friend,

    To finally have a Pod Cast that talks about all the pros and cons of the pet industry and dangers of you stuff it up. Mike and Clayton talk through a long in-depth understanding and this will assist my company in making critical decisions and partnerships. Can’t wait to talk to Mike and for a company to finally pull there sleeves up and put there money where their mouth is. This will be my go to podcast as I’ve been searching and FINALLY found one. This episode was 🔥🔥🔥🔥🔥

    Apple Podcasts
    5
    C4HL
    Australiaa year ago
  • Brilliant conversations!

    Such a fantastic listen for any individual hanging out in the pet industry. I have already discovered so many new ideas, learnt much from others journeys and had the opportunity to follow and connect with some fantastic businesses in our industry!

    Apple Podcasts
    5
    ccsmoments
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episode feedback consistently highlights actionable takeaways for partnerships and growth.
Listeners praise candid critique of industry marketing and transparency.
The show's mix of founder stories and practical lessons helps listeners evaluate potential ventures and sponsors.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics
Q: How did you decide to pursue an additive that enables biodegradation in landfills instead of going with a traditional compostable bag?
We researched and tested alternatives because compostables often don't break down in landfill conditions. We looked for an additive that would enable true degradation in the actual disposal environment and validated it with lab tests over multiple years before deciding not to make exaggerated environmental claims.
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
Q: What is the biggest revelation you've had in recent years about pet health and nutrition?
The importance of treating each pet as an individual and moving away from a one-size-fits-all approach, embracing a continuum of approaches from traditional to holistic while ensuring care is evidence-based and practical for real-life households.
Jessica Fisher on Fresh Food, HPP and Becoming Your Pet's Health CEO
Q: How did you get into doing the podcast and the pet nutrition work?
Jessica explains she transitioned from rescue work into digital marketing and education, ultimately launching The Pet Parenting Reset to provide free, high-quality information and to empower listeners to be proactive about their pets' health.
From Conventional Vet to Holistic Rebel with Dr Andrew Jones
Q: How do you balance being a veterinarian with being a media figure and business owner?
By focusing on education, transparency, and providing useful, low-risk options; delegating operations, expanding the team, and continually learning about new holistic products while acknowledging the limitations of marketing and the realities of the pet industry.
From Conventional Vet to Holistic Rebel with Dr Andrew Jones
Q: What was the turning point that pushed you toward YouTube and creating Veterinary Secrets?
A combination of needing to reach more clients in a small town, recognizing demand for at-home remedies, and realizing that video could demonstrate practical skills more effectively than text alone, followed by gradual growth despite early discomfort with video.

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Frequently Asked Questions About Pet Business Disruptors

What is Pet Business Disruptors about and what kind of topics does it cover?

Pet Business Disruptors offers sharp, practitioner-focused conversations on building and growing pet-related ventures. Episodes typically unpack real-world growth tactics—from manufacturing pivots and supply-chain logistics to direct-to-retail strategies, consumer education, and rigorous marketing critiques. A notable throughline is transparency and accountability in product claims, plus practical guidance on navigating global markets, distribution challenges, and fundraising. The show frequently features founders and industry experts who share gritty lessons, testing ideas in the real world, which can be especially valuable for listeners seeking actionable insights, partner-ready pitches, or sponsorship opportunities. A standout trait is t... more

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How many listeners does Pet Business Disruptors get?

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How many episodes of Pet Business Disruptors are there?

Pet Business Disruptors launched 2 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Pet Business Disruptors?

Recent guests on Pet Business Disruptors include:

1. Tatum Brown
2. Sally Barker
3. Phivo Christodoulou
4. Billy Hoekman
5. Mike Karsting
6. Jennifer Blaese
7. Jessica Fisher
8. Dr. Andrew Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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