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Artwork for Pet Business Disruptors

Pet Business Disruptors

Clayton Payne
Pet Industry
Pet Food Industry
Pet Nutrition
Dog Training
Pet Health
Sustainability
Raw Feeding
E-Commerce
Covid-19
Pet Supplements
Reptile Industry
Influencer Marketing
Nutrition
Pet Products
Social Media Marketing
Animal Welfare
Dog Food
Doggy Doggy Yum Yum
Pets
Tvati

Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate... more

PublishesWeeklyEpisodes129Founded2 years ago
Number of ListenersCategories
Pets & AnimalsBusinessEntrepreneurshipKids & Family

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Artwork for Pet Business Disruptors

Latest Episodes

In this episode, Clayton sits down with Ruby Balaram, co-founder of Real Dog Box and Director of the Feed Real Institute, to explore her transition from a 14-year legal career to the pet food industry. Ruby shares how her husband's dog's cancer diagn... more

In this episode, Clayton sits down with Chef Scot Hill, founder of Woof Creek, to explore his unexpected transition from the restaurant industry into the pet wellness space. Scot shares how the COVID-19 pandemic and a new puppy with allergies inspire... more

In this episode, Clayton sits down with Craig Wallace, Managing Director of Wilsons Pet Food, to explore the journey of reviving a historic Scottish pet food brand and navigating the modern pet nutrition landscape. Craig shares his transition from hu... more

Clayton sits down with Sean Zyer, founder of Earth Buddy, to discuss the evolution of the pet wellness and hemp sectors. Drawing on his extensive background in pet food manufacturing and distribution, Zyer breaks down the journey of building a clean,... more

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Recent Guests

Ruby Balaram
Co-founder of Real Dog Box and Director of the Feed Real Institute.
Real Dog Box
Episode: Reimagining Dog Food: Ruby Balaram on Fresh Feeding and Real Ingredients
Scot Hill
Chef and founder of Woof Creek, a pet wellness products company.
Woof Creek
Episode: From Restaurant Kitchens to Pet Nutrition: Scot Hill’s Woof Creek Journey
Craig Wallace
Managing Director, Wilsons Pet Food
Wilsons Pet Food
Episode: Reviving Heritage: The Evolution of Wilsons Pet Food with Craig Wallace
Sean Zyer
Founder of Earth Buddy
Earth Buddy
Episode: From Bootstrapping to Regulation: Demystifying Pet CBD with Earth Buddy’s Sean Zyer
Pamela Keniston
CEO and founder of Big Paws Marketing
Big Paws Marketing
Episode: Standing Out in a Crowded Pet Supplement Market with Big Paws Marketing
Cat Henstridge
Cat the Vet, small animal vet in the UK
Clinic owner (UK)
Episode: The Wild West of Pet Supplements: What Owners Need to Know
Ben Penrose
Founder of Striqe
Striqe
Episode: Margins, Retailers, and Habitual Buying: Unlocking Growth with Ben Penrose
Kaz Kelly
Founder to Future Consulting founder and ex-owner of multiple doggy daycares
Founder to Future Consulting
Episode: Navigating the Complexities of Exiting a Pet Business: Insights from Kaz Kelly
Claire Hamblion-Jennings
Marketing Director of Supreme Petfoods
Supreme Petfoods
Episode: Beyond the Dog & Cat Monopoly: Disrupting Small Pet Nutrition with Claire Hamblion-Jennings

Host

Clayton
Host of the show, leads conversations with guests and guides episode structure

Reviews

4.6 out of 5 stars from 28 ratings
  • Met Clayton in person during PATS 2026

    Extremely nice person and very practical advice!

    Apple Podcasts
    5
    Zuriyaw
    United Kingdom25 days ago
  • Episode - Brands Best Friend,

    To finally have a Pod Cast that talks about all the pros and cons of the pet industry and dangers of you stuff it up. Mike and Clayton talk through a long in-depth understanding and this will assist my company in making critical decisions and partnerships. Can’t wait to talk to Mike and for a company to finally pull there sleeves up and put there money where their mouth is. This will be my go to podcast as I’ve been searching and FINALLY found one. This episode was 🔥🔥🔥🔥🔥

    Apple Podcasts
    5
    C4HL
    Australia2 years ago
  • Brilliant conversations!

    Such a fantastic listen for any individual hanging out in the pet industry. I have already discovered so many new ideas, learnt much from others journeys and had the opportunity to follow and connect with some fantastic businesses in our industry!

    Apple Podcasts
    5
    ccsmoments
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Industry-focused and practical, great for sponsors seeking B2B fit.
Guests bring real-world manufacturing and distribution insights.
Candid critiques on marketing claims help cut through hype for listeners and buyers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

From Restaurant Kitchens to Pet Nutrition: Scot Hill’s Woof Creek Journey
Q: So how are you seeing product development going forward?
Hill says Woof Creek is developing more cat-specific products following the launch of Feline Foundation. He is also considering targeted single-ingredient products, including mushroom products, and does not plan to make pet food because of the manufacturing challenges.
From Restaurant Kitchens to Pet Nutrition: Scot Hill’s Woof Creek Journey
Q: So what products did you start with? So go back to, you've just started, you go like, I want to do something. Like, what was your thing? Where did you start?
Hill started with two types of treats, including a freeze-dried duck, rabbit, and blueberry treat. After a quiet website launch, he and his business partner began selling at farmers markets, where conversations with pet owners helped shape their powdered allergy and immune support and calm and stress response supplements.
Reimagining Dog Food: Ruby Balaram on Fresh Feeding and Real Ingredients
Q: How did you actually start that?
They began by making the treats by hand with a small deli slicer, then built a drying machine themselves to control temperature and airflow.
Reimagining Dog Food: Ruby Balaram on Fresh Feeding and Real Ingredients
Q: How did you get into it, Ruby?
Balaram left a 14-year legal career after her husband's family dog developed cancer. Switching the dog to a raw diet inspired her to pursue fresh feeding and eventually start a pet food business.
The Wild West of Pet Supplements: What Owners Need to Know
Q: What is Cat the Vet's view on holistic versus conventional veterinary approaches, and how should pet owners navigate these terms?
Cat emphasizes that all vets aim to treat the whole animal with evidence-based care, arguing that 'holistic' has been hijacked online to mean alternative therapies; she urges owners to evaluate treatments on evidence, practicality, and welfare impact rather than relying on marketing terms.

Audience Metrics

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Frequently Asked Questions About Pet Business Disruptors

What is Pet Business Disruptors about and what kind of topics does it cover?

This show focuses on practical realities of building and growing pet businesses, from product development and go-to-market strategies to retail partnerships, marketing claims, and industry events. Episodes frequently tackle how to scale with authentic branding, navigate regulatory and educational hurdles, and balance science-backed approaches with compelling storytelling. A standout pattern is deep dives into niche topics—from pet nutrition debates and sustainable product claims to trade-show dynamics and distributor relationships—delivered through candid conversations with founders, marketers, researchers, and industry veterans. Listeners are likely looking for actionable lessons to apply to their own brands, channels, and growth plans, wi... more

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How many listeners does Pet Business Disruptors get?

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What are the audience demographics for Pet Business Disruptors?

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To see how many followers or subscribers Pet Business Disruptors has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Pet Business Disruptors?

These podcasts share a similar audience with Pet Business Disruptors:

1. Operators
2. Challenging Pet Health
3. Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros
4. Love Life With Matthew Hussey
5. The Rest Is Politics: US

How many episodes of Pet Business Disruptors are there?

Pet Business Disruptors launched 2 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pet Business Disruptors?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Pet Business Disruptors from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Pet Business Disruptors?

Rephonic provides full transcripts for episodes of Pet Business Disruptors. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Pet Business Disruptors?

Recent guests on Pet Business Disruptors include:

1. Ruby Balaram
2. Scot Hill
3. Craig Wallace
4. Sean Zyer
5. Pamela Keniston
6. Cat Henstridge
7. Ben Penrose
8. Kaz Kelly

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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