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Persuasion by the Pint

Jonathan Taylor
Copywriting
Artificial Intelligence
Marketing
Persuasion
Email Marketing
Writing
Storytelling
Advertising
Public Speaking
Persuasion By the Pint
Brain Science
Hand Gestures
Personality Branding
Sports Betting
Marketing Psyops
Robert Collier Letter Book
Direct Mail
Puppet Masters Bible
Blindspots Handbook
Tradeshow

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).

PublishesWeeklyEpisodes211Founded8 years ago
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LeisureHobbiesBusinessMarketing

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Artwork for Persuasion by the Pint

Latest Episodes

On this episode, Lucy Broadbent joins us. She is the author of "What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You". Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Teleg... more

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act.

He is frequently quoted or featured in the media, having appeared in Fast Company, CN... more

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand c... more

In this episode, we cover a flight of persuasion topics. These include:

1. McDonald's Disaster (CEO Big Arch Burger Video)

2. French Fry Cookies (Repackaging)

3. Cold Caking

4. Lowering the Lights Makes You Spend More (Bars and Restaurants)

more

Key Facts

Accepts Guests
Accepts Sponsors
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People also subscribe to these shows.

Copywriters Podcast
Copywriters PodcastDavid Garfinkel

Recent Guests

Dr. Frank Niles
PhD from University of Houston; rock climber; public speaking expert
Independent researcher/ speaker
Episode: What Neuroscience Reveals About the Most Persuasive Messages
Carlos Tribino
CEO of The Machine, branding expert advised on major campaigns
The Machine
Episode: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino
Clay Stafford
Writer, filmmaker, founder/CEO Killer Nashville, university founder
Killer Nashville/Killer Nashville University
Episode: The 7 Truths Every Writer Needs to Hear - Interview with Writer and Filmmaker Clay Stafford
Daniel Murphy
Entrepreneur, consultant, high ticket sales mentor; owner of Tradeshow Secrets (Alcove Media)
Tradeshow Secrets / Alcove Media
Episode: The Art of Selling at Trade Shows - Interview with Daniel Murphy of Tradeshow Secrets
Lisa Cron
Author of Wired for Story, Story Genius, Story or Die
Author and writing/story consultant
Episode: How to Use Brain Science to Hook Readers from the Very First Sentence
Kevin Halbert
Gary Halbert Letters publisher, Gary Halbert's son
The Gary Halbert Letters
Episode: What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert
Steve Raju
Author, cognitive AI advisor; Chief AI Officer at Hello Tree Technologies
Hello Tree Technologies
Episode: What is AI Doing to Our Cognitive Sovereignty? Interview with Author Steve Raju
Bill Mueller
Founder and creator of the Story Sales Machine
Story Sales Machine
Episode: 24 Ways to Tell a Story...Without Telling a Story
Patrick Clark
Author of Confessions of a Professional Conspiracy Theorist; Will Camden in real life
Will Camden (PR veteran, author)
Episode: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist

Hosts

Jonathan Taylor
Host of Persuasion by the Pint; guides conversations and introduces guests.
Sean McCool
Co-host who participates in interviews and discussions; frequently collaborates with guests.

Reviews

4.7 out of 5 stars from 17 ratings
  • A Must-Listen for Entrepreneurs & Marketers!

    Had a fantastic time on Persuasion by the Pint! Insightful, engaging, and full of valuable takeaways for business, marketing, and ecommerce. Jonathan and Sean ask great questions and make every conversation compelling.

    Apple Podcasts
    5
    MatthewStafford
    United Statesa year ago
  • An easy podcast to digest and learn from

    The title of the podcast is super catchy, but what really gives it substance is how informative but entertaining each episodes are!

    The hosts do such a good job at making the conversation flow with ease and smoothness... very crafty!

    Apple Podcasts
    5
    awesome5990
    Canada6 years ago
  • 2 of my favorite things

    I had a great time talking with Jonathan and Sean about my two favorite things - beer and purpose-driven brand storytelling. Their easy-going nature and smart insights make their episodes a joy.

    Apple Podcasts
    5
    Dpsalva
    United States7 years ago
  • If... then...

    If you like to talk Persuasion, influence, and marketing... and if you like craft brews... then you’ll love Persuasion by the Pint.

    Apple Podcasts
    5
    SeanMcCool
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the hosts for insightful questions and practical takeaways.
Episodes are engaging, with a good balance of humor and substance.
Guests are described as high-quality experts who provide actionable branding and copywriting insights.
The show blends beer banter with serious marketing guidance in an approachable way.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
Austria/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert
Q: What do you think your father would have done with AI if he were alive today?
He would likely use AI as a high-level research and outlining tool, but would insist on keeping his own voice and emotional storytelling at the center, ensuring the copy remains authentic and deeply human.
Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
Q: What is the biggest piece of advice you would give to companies right now beyond hiring your firm?
Slow down decision-making processes, question fast conclusions, and use consumer research to uncover critical data you may be missing, rather than assuming you already know what to do.
Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist
Q: How does AI influence people differently than traditional advertising or media?
AI can tailor highly specific, emotionally resonant messages to individuals, accelerating the impact by aligning with their unmet needs and vulnerabilities, which can be both beneficial and dangerous depending on intent.
Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist
Q: What is a hypnotist actually trained to do, and how does that relate to influencing behavior?
A hypnotist works with the subconscious to identify and resolve root beliefs and traumas, rather than just addressing surface symptoms, which helps people think, feel, and act more effectively.
The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation
Q: What drew you to study this area, and why now?
The convergence of information, cognitive science, and security—plus the practical need to understand how misinformation travels and how to inoculate against it—led to exploring how cognitive security can integrate with cybersecurity and influence training.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Persuasion by the Pint

What is Persuasion by the Pint about and what kind of topics does it cover?

This show blends practical persuasion and marketing insights with accessible, beer-fueled conversations. Across episodes, topics often center on storytelling, branding, cognitive biases, and the intersection of technology (including AI) with copywriting and advertising. Guests range from seasoned marketers and branding experts to AI practitioners, humorists, and industry commentators, all framed by energetic host banter and real-world case studies. Noteworthy is a consistent emphasis on actionable frameworks, authenticity in messaging, and the role of storytelling in driving business outcomes, often illustrated with craft beer culture as a unifying thread. From scent marketing to high-stakes persuasion and the psychology of buying, listener... more

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These podcasts share a similar audience with Persuasion by the Pint:

1. Copywriters Podcast

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Persuasion by the Pint launched 8 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Persuasion by the Pint?

Recent guests on Persuasion by the Pint include:

1. Dr. Frank Niles
2. Carlos Tribino
3. Clay Stafford
4. Daniel Murphy
5. Lisa Cron
6. Kevin Halbert
7. Steve Raju
8. Bill Mueller

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