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Persuasion by the Pint

Jonathan Taylor
Copywriting
Artificial Intelligence
Marketing
Persuasion
Email Marketing
Blindspots Handbook
Puppet Masters Bible
Persuasion By the Pint
Writing
Direct Mail
Robert Collier Letter Book
Brain Science
Hand Gestures
Marketing Psyops
Sports Betting
Personality Branding
Storytelling
Advertising
Lie Detection
Metawar

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).

PublishesWeeklyEpisodes203Founded7 years ago
Number of ListenersCategories
LeisureBusinessMarketingHobbies

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Artwork for Persuasion by the Pint

Latest Episodes

On this episode, Steve Raju joins us on the podcast. He is the author of the new book, "Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You".

There are thousands of books about using AI better. Steve's book is different. It's ab... more

Returning guest David Dutton joins us for another random flight of topics. We'll be discussing an article from the Independent titled "It's not your imagination. Advertising is getting worse – and it might be deliberate". We'll also talk about Chuck ... more

On this episode, Bill Mueller joins the podcast again to talk about "24 Ways to Tell a Story in an Email Without Telling a Story". Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and p... more

On this episode, we welcome Patrick Clark to the show. He's recently written a book, under his pen name Will Camden, called "Confessions of a Professional Conspiracy Theorist". It's the inside story of the conspiracy movement and how belief is manufa... more

Key Facts

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Recent Guests

Bill Mueller
Founder and creator of the Story Sales Machine
Story Sales Machine
Episode: 24 Ways to Tell a Story...Without Telling a Story
Patrick Clark
Author of Confessions of a Professional Conspiracy Theorist; Will Camden in real life
Will Camden (PR veteran, author)
Episode: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist
Tiffany Rose Goodyear
Innovator in the event sector, specializing in immersive sensory experiences; founder of a dessert catering company; fragrance/activation expert
Scentex
Episode: The Surprising Science and Psychology Behind Scent Marketing
Bob Bly
Legendary copywriter, author of 90+ books
Independent copywriter, consultant
Episode: The Truth About AI Writing from Copywriting Legend Bob Bly
Danielle Hughes
Chief Personality Officer at More Than Words Marketing
More Than Words Marketing
Episode: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One
Jody Raynsford
Brand strategist, author of How to Start a Cult, accidental cult leader
Author of How to Start a Cult; brand consultant
Episode: We Teach You How to Start a Cult
Bryant Weerd Vander
Founder and Creative Director of Full Pour Media
Full Pour Media
Episode: The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design
Dawn Apuan
Top copywriter and funnel strategist who helps thought leaders scale with messaging using the Voiceprint System
Independent copywriter and educator
Episode: The 5 Neurochemicals That Trigger Buying Behavior
Matthew Bakowicz
Professor, Program Director of Sports Business Management at American University's Kogod School of Business
American University
Episode: How Sports Betting Apps Hook Users by Design

Hosts

Jonathan Taylor
Host of Persuasion by the Pint; guides conversations and introduces guests.
Sean McCool
Co-host who participates in interviews and discussions; frequently collaborates with guests.

Reviews

4.7 out of 5 stars from 17 ratings
  • A Must-Listen for Entrepreneurs & Marketers!

    Had a fantastic time on Persuasion by the Pint! Insightful, engaging, and full of valuable takeaways for business, marketing, and ecommerce. Jonathan and Sean ask great questions and make every conversation compelling.

    Apple Podcasts
    5
    MatthewStafford
    United Statesa year ago
  • An easy podcast to digest and learn from

    The title of the podcast is super catchy, but what really gives it substance is how informative but entertaining each episodes are!

    The hosts do such a good job at making the conversation flow with ease and smoothness... very crafty!

    Apple Podcasts
    5
    awesome5990
    Canada6 years ago
  • 2 of my favorite things

    I had a great time talking with Jonathan and Sean about my two favorite things - beer and purpose-driven brand storytelling. Their easy-going nature and smart insights make their episodes a joy.

    Apple Podcasts
    5
    Dpsalva
    United States7 years ago
  • If... then...

    If you like to talk Persuasion, influence, and marketing... and if you like craft brews... then you’ll love Persuasion by the Pint.

    Apple Podcasts
    5
    SeanMcCool
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the hosts for insightful questions and practical takeaways.
Episodes are engaging, with a good balance of humor and substance.
Guests are described as high-quality experts who provide actionable branding and copywriting insights.
The show blends beer banter with serious marketing guidance in an approachable way.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#113
Austria/Business/Marketing
Apple Podcasts
#186
Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
Q: What is the biggest piece of advice you would give to companies right now beyond hiring your firm?
Slow down decision-making processes, question fast conclusions, and use consumer research to uncover critical data you may be missing, rather than assuming you already know what to do.
Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist
Q: How does AI influence people differently than traditional advertising or media?
AI can tailor highly specific, emotionally resonant messages to individuals, accelerating the impact by aligning with their unmet needs and vulnerabilities, which can be both beneficial and dangerous depending on intent.
Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist
Q: What is a hypnotist actually trained to do, and how does that relate to influencing behavior?
A hypnotist works with the subconscious to identify and resolve root beliefs and traumas, rather than just addressing surface symptoms, which helps people think, feel, and act more effectively.
The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation
Q: What drew you to study this area, and why now?
The convergence of information, cognitive science, and security—plus the practical need to understand how misinformation travels and how to inoculate against it—led to exploring how cognitive security can integrate with cybersecurity and influence training.
The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation
Q: What is Metawar?
Metawar is the art and science of manipulating belief systems through various modalities, with the brain as the new central arena where persuasion and influence play out, using technology, media, and other forces to shape perceptions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Persuasion by the Pint

What is Persuasion by the Pint about and what kind of topics does it cover?

This show blends practical persuasion and marketing insights with accessible, beer-fueled conversations. Across episodes, topics often center on storytelling, branding, cognitive biases, and the intersection of technology (including AI) with copywriting and advertising. Guests range from seasoned marketers and branding experts to AI practitioners, humorists, and industry commentators, all framed by energetic host banter and real-world case studies. Noteworthy is a consistent emphasis on actionable frameworks, authenticity in messaging, and the role of storytelling in driving business outcomes, often illustrated with craft beer culture as a unifying thread. From scent marketing to high-stakes persuasion and the psychology of buying, listener... more

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1. WEAPONIZED with Jeremy Corbell & George Knapp

How many episodes of Persuasion by the Pint are there?

Persuasion by the Pint launched 7 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Persuasion by the Pint?

Recent guests on Persuasion by the Pint include:

1. Bill Mueller
2. Patrick Clark
3. Tiffany Rose Goodyear
4. Bob Bly
5. Danielle Hughes
6. Jody Raynsford
7. Bryant Weerd Vander
8. Dawn Apuan

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