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Performance Marketing Minds

Outbrain Direct Response
Performance Marketing
Affiliate Marketing
E-Commerce
Search Arbitrage
Giddyup
Quality Traffic
Compliance Mandates
Advertisers
Traffic Sources
Ad Networks
Covid-19 Pandemic
Cash Flow
Customer Relationships
Agency Model
Copywriting
Strategic Partnerships
Work-Life Balance
Personal Brand
Media Buying
Generative AI

Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.

In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.

From bold strategy to cutting-edge tech, we uncover how today’s ... more

PublishesTwice monthlyEpisodes4Founded2 months ago
Number of ListenersCategories
Tech NewsBusinessNewsMarketing

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Artwork for Performance Marketing Minds

Latest Episodes

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he catches up Kyle Dana, the Director of Digital Strategy and Growth at Digistore24.

In this episode, they’ll discuss the evolution of affiliate marketing, particularly in ... more

Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp.

In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full s... more

Join our host Joe Addona in this episode of Performance Marketing Minds as he chats with Jason Kutasi, DTC marketer and angel investor.

In this episode, Jason shares his path from affiliate marketer to offer owner to agency leader, discussing key l... more

Join host Joe Addona in this episode of Performance Marketing Minds as he sits down with Joe Higgins, VP Business Development and Partners, and an expert in the world of search arbitrage.

In this episode, they’ll dive into how search has evolved sig... more

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Recent Guests

Kyle Dana
Director of Digital Strategy and Growth at Digistore24
Digistore24
Episode: Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Eric Schechter
Co-founder of GiddyUp and Grommet, he is focused on creating a performance-based marketing platform that prioritizes trust and quality.
GiddyUp and Grommet
Episode: Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter
Joe Higgins
A true expert in the world of search arbitrage.
Episode: Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins

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Talking Points

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Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Q: How has the world of health VSLs and just health offers evolved over the last couple years?
Conversions are down and consumer trust is low, but vendors are optimizing backends and transitioning to shorter VSLs, along with exploring new markets like Germany.
Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Q: What are you most excited about over the next 12 months?
I'm excited for New York and Budapest and to see more creative, innovative strategies for people to sell outside of the traditional VSL.
Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins
Q: What do you think the future holds for newcomers in search arbitrage?
It's going to be difficult for new entrants due to the saturation of the space. However, there could still be opportunities for those who are smart and willing to put in the effort.
Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter
Q: What makes you decide bringing it up to say, okay, we're actually going to bring you guys into our premium ecosystem now?
We receive and touch every product before it goes live on the platform because we want to be the trusted source.
Episode 2. From Affiliate Hustle to Agency Success with Jason Kutasi
Q: What do you think is more important: the offer or the creative?
The offer is the most important thing. A good offer is very rare and crucial for conversion. Following that, the partnership and then copywriting are important as well.

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Which podcasts are similar to Performance Marketing Minds?

These podcasts share a similar audience with Performance Marketing Minds:

1. The Joe Rogan Experience

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Performance Marketing Minds launched 2 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Performance Marketing Minds?

Recent guests on Performance Marketing Minds include:

1. Kyle Dana
2. Eric Schechter
3. Joe Higgins

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