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Performance Marketing Minds

Outbrain Direct Response
Performance Marketing
Affiliate Marketing
Native Advertising
Marketing Funnels
E-Commerce
Networking
Search Arbitrage
Giddyup
Digital Marketing
Neurodivergence
Direct Response Marketing
Eastern European Brands
Outbrain Direct Response
Teeds
Quality Traffic
Compliance Mandates
Artificial Intelligence
Lead Generation
Advertisers
Traffic Sources

Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.

In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.

From bold strategy to cutting-edge tech, we uncover how today’s ... more

PublishesTwice monthlyEpisodes9Founded5 months ago
Number of ListenersCategories
Tech NewsMarketingBusinessNews

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Artwork for Performance Marketing Minds

Latest Episodes

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by Teads

In this episode, Laine discusses the art of building AI solutions that truly m... more

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, Xevio

In this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and ... more

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media.

In this episode, Raanan shares his journey from a traditional career to excelling in direct... more

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he chats with Anthony Chiaravallo, CEO of Vallo Media.

In this episode, Anthony discusses his journey from sales to founding his agency during the COVID-19 pandemic.

He h... more

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he connects with Kyle Kostechka, Senior Business Development Manager at ClickBank.

Together, they dive into the art of influence in marketing, exploring how understanding ... more

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he catches up Kyle Dana, the Director of Digital Strategy and Growth at Digistore24.

In this episode, they’ll discuss the evolution of affiliate marketing, particularly in ... more

Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp.

In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full s... more

Join our host Joe Addona in this episode of Performance Marketing Minds as he chats with Jason Kutasi, DTC marketer and angel investor.

In this episode, Jason shares his path from affiliate marketer to offer owner to agency leader, discussing key l... more

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Founders
FoundersDavid Senra

Recent Guests

Laine Rosa
Head of product for the performance team at Outbrain Direct Response by Teeds
Outbrain Direct Response
Episode: Episode 9. Balancing Cool Tech and Real Solutions: Insights from Laine Rosa
Nadim Kuttab
CEO and co-founder of Zevio
Zevio
Episode: Episode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-Kuttab
Raanan Rosenbaum
Co-founder at MNR Strategy
MNR Strategy
Episode: Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum
Anthony Chiaravallo
CEO of Vallo Media, focuses on integrating brand building with performance marketing strategies
Vallo Media
Episode: Episode 6. Bridging Brand and Performance: Insights from Anthony Chiaravallo.
Kyle Kostechka
Senior Business Development Manager at ClickBank
ClickBank
Episode: Episode 5. Mastering the Art of Influence in Marketing with Kyle Kostechka
Kyle Dana
Director of Digital Strategy and Growth at Digistore24
Digistore24
Episode: Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Eric Schechter
Co-founder of GiddyUp and Grommet, he is focused on creating a performance-based marketing platform that prioritizes trust and quality.
GiddyUp and Grommet
Episode: Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter
Joe Higgins
A true expert in the world of search arbitrage.
Episode: Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins

Host

Joe Addona
Host of Performance Marketing Minds

Talking Points

Recent interactions between the hosts and their guests.

Episode 5. Mastering the Art of Influence in Marketing with Kyle Kostechka
Q: What are the best people doing right now?
The best people recognize their strengths and weaknesses, build their skill set, and leverage others' strengths to fill gaps in their business.
Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Q: How has the world of health VSLs and just health offers evolved over the last couple years?
Conversions are down and consumer trust is low, but vendors are optimizing backends and transitioning to shorter VSLs, along with exploring new markets like Germany.
Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana
Q: What are you most excited about over the next 12 months?
I'm excited for New York and Budapest and to see more creative, innovative strategies for people to sell outside of the traditional VSL.
Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins
Q: What do you think the future holds for newcomers in search arbitrage?
It's going to be difficult for new entrants due to the saturation of the space. However, there could still be opportunities for those who are smart and willing to put in the effort.
Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter
Q: What makes you decide bringing it up to say, okay, we're actually going to bring you guys into our premium ecosystem now?
We receive and touch every product before it goes live on the platform because we want to be the trusted source.

Audience Metrics

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Frequently Asked Questions About Performance Marketing Minds

What is Performance Marketing Minds about and what kind of topics does it cover?

Targeting professionals in the marketing, advertising, and media space, episodes feature in-depth discussions with leading figures who share valuable insights on performance marketing strategies, innovative tech, and industry trends. Topics range from affiliate marketing and branding integration to emerging market opportunities and consumer behavior shifts, focusing on actionable advice and real-world experiences. The conversations often emphasize the importance of trust and relationship-building within the marketing realm, making it a go-to resource for listeners seeking to enhance their marketing strategies and understand the evolving landscape of digital marketing.

Where can I find podcast stats for Performance Marketing Minds?

Rephonic provides a wide range of podcast stats for Performance Marketing Minds. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Performance Marketing Minds and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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1. Founders

How many episodes of Performance Marketing Minds are there?

Performance Marketing Minds launched 5 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Performance Marketing Minds?

Recent guests on Performance Marketing Minds include:

1. Laine Rosa
2. Nadim Kuttab
3. Raanan Rosenbaum
4. Anthony Chiaravallo
5. Kyle Kostechka
6. Kyle Dana
7. Eric Schechter
8. Joe Higgins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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