Paywall Podcast - Subscription strategies for news and magazine publishers
Leaky PaywallWe discuss paywall strategies for content publishers. With over 800 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
| Publishes | Twice monthly | Episodes | 97 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
Google traffic to publishers is down over 30%. AI Overviews are answering the questions your articles used to. Social referral is a shadow of what it was.
The one thing nobody can scrape from you is a direct relationship with your audience. This epi... more
A local news publisher with no paid paywall is still pulling reader revenue, and it's working.
In this episode, Pete and Tyler break down an incognito digital-only publisher (about 60k monthly visitors, per Similar Web) running a model that ignores ... more
In this episode of The Paywall Podcast, Pete sits down with James Baldacchino, fractional CMO of Leaky Paywall and AI SEO specialist at Ellipsis, to break down what publishers need to do as AI reshapes search and reader revenue: how to optimize your ... more
Cutting the cord on your print edition is the scariest operational decision you can make as a publisher. Even when the writing is on the wall, and skyrocketing paper, ink, and fulfillment costs are eating your margins alive, the fear of losing legacy... more
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- Valuable insights
Simple, to the point and excellent insights for growing a subscription business. Thank you!
Apple Podcasts5Loliviode
United Kingdom2 years ago - Really Helpful
I have found something in every episode that I could apply to my paywall site.
Apple Podcasts5Arby1234
Canada6 years ago
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Apple Podcasts | #22 |  Philippines/Business/Marketing |
Apple Podcasts | #203 |  Norway/Business/Marketing |
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Frequently Asked Questions About Paywall Podcast
What is Paywall Podcast about and what kind of topics does it cover?
This program focuses on subscription-first strategies for news publishers and magazines, with a practical, publisher-friendly lens on paywalls, newsletters, and reader revenue. Episodes routinely explore how to grow paid memberships, optimize registration and login flows, and effectively sequence email nurture to convert free readers into subscribers. A standout throughline is practical, data-driven experimentation—whether testing pricing, gating, or UX changes—and a penchant for actionable tactics that publishers can implement quickly. Notable is the emphasis on owner-operator perspectives from real publishers, including transitions from print to digital, AI-impacted discovery, and direct reader engagement as core revenue levers. The show ... more
Where can I find podcast stats for Paywall Podcast?
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How many listeners does Paywall Podcast get?
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What are the audience demographics for Paywall Podcast?
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How many subscribers and views does Paywall Podcast have?
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How many episodes of Paywall Podcast are there?
Paywall Podcast launched 6 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Paywall Podcast?
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Where can I see ratings and reviews for Paywall Podcast?
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How do I access podcast episode transcripts for Paywall Podcast?
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What guests have appeared on Paywall Podcast?
Recent guests on Paywall Podcast include:
1. James Baldacino
2. Dylan Redekop
3. Ben Moss
4. Travis Bembenek
5. Wally Wallace
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.