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Parliamo Di Marketing

Barbara Lorenzini

Dietro ogni brand che scegliamo, ogni campagna che ricordiamo e ogni gesto che diventa abitudine, c’è una scelta di marketing. Parliamo di Marketing è il podcast che parte dai casi del presente per decodificare le regole invisibili che fanno crescere, cambiare o fallire i brand.

PublishesTwice weeklyEpisodes187Founded5 years ago
Language
Italian
Number of ListenersCategories
MarketingBusiness

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Artwork for Parliamo Di Marketing

Latest Episodes

Cosa hanno in comune Achille Lauro e la nuova Ferrari Luce? In apparenza nulla, ma nel marketing condividono la sfida più grande: il paradosso della coerenza.

Analizziamo perché la metamorfosi continua di Lauro lo rafforza, mentre la transizione ele... more

Ai Mondiali i brand pagano cifre enormi per essere visibili.

Ma la visibilità è davvero l'obiettivo finale?

Partendo dagli sponsor ufficiali e dal curioso caso del logo Levi's coperto dalla FIFA, esploriamo una delle differenze più importanti del m... more

Nel gennaio 2026 Elon Musk dà dell'idiota al capo di Ryanair, Michael O'Leary, dopo il rifiuto di installare Starlink sugli aerei. La risposta di Ryanair? Trasformare l'insulto in una svendita di biglietti.

Non è un incidente. È una strategia che Ry... more

Ci sono personaggi che entrano in scena e qualcosa cambia subito. Il ritmo, la temperatura, il modo in cui guardiamo quello che sta succedendo. L'Armadillo di Zerocalcare è uno di questi. La coscienza animata di Michele Rech, doppiata da Valerio Mast... more

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Which podcasts are similar to Parliamo Di Marketing?

These podcasts share a similar audience with Parliamo Di Marketing:

1. Weekly News 🗞️ - Marketing Espresso
2. BRANDY | Storie di Brand Daily Show
3. Market Mover
4. Il Caffettino di Mario Moroni
5. Un passo al giorno

How many episodes of Parliamo Di Marketing are there?

Parliamo Di Marketing launched 5 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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