Parliamo Di Marketing
Barbara LorenziniSiamo immersi in un mondo di marketing e qui parliamo di storie di marketing, brand e strategie per capire le ragioni dietro al loro successo o fallimento.
| Publishes | Twice weekly | Episodes | 181 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Italian | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
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Quattro giorni fa, su The Lancet, hanno annunciato il passaggio da PCOS a PMOS: un rinaming costato 11 anni di lavoro per una condizione che colpisce 170 milioni di donne. In questa puntata vi racco... more
Nel 1990 Coors — uno dei brand di birra più famosi d'America — decide di vendere acqua. Ha la materia prima, ha il nome, ha il mercato. La logica è inattaccabile. Sette anni dopo ritira il prodotto e cancella il trademark. Dall'altra parte, Liquid De... more
In un mondo pieno di notifiche, schermi e messaggi, l’attenzione non si prende: si guadagna.
In questa puntata di Parliamo di Marketing analizziamo due campagne che raccontano una nuova direzione della brand experience: KitKat con Break Mode, il pac... more
C’è un momento in cui una bottiglia di Gatorade smette di essere solo una bevanda e diventa “la bibita dello sport”.
E c’è un momento in cui Listerine diventa semplicemente “il collutorio dell’alito fresco”.Ma cosa succede quando un brand decide di c... more
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Apple Podcasts | #103 | Italy/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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Which podcasts are similar to Parliamo Di Marketing?
These podcasts share a similar audience with Parliamo Di Marketing:
1. Praticamente Marketing
2. Market Mover
3. Un passo al giorno
How many episodes of Parliamo Di Marketing are there?
Parliamo Di Marketing launched 5 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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