Rephonic
Artwork for Own It
Advertising
Women In Leadership
Entrepreneurship
Advertising Industry
Women In Advertising
Women In Business
Artificial Intelligence
Influencer Marketing
Grow Marketing
Female Entrepreneurship
ESOP
Women In Ownership
Lafayette American
Women In Agency Ownership
Out Of Home Advertising
Storythings
Tower 28
Women Ownership
The Partnership
Together With

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

PublishesWeeklyEpisodes203Founded5 years ago
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Artwork for Own It

Latest Episodes

This week on Own It we’re talking to Judith Carr-Rodriguez from Fig. Her firm bills itself as storytellers for the information age, and that they are. Judith was named to Meta’s “THE List” in 2023. She was one of Ad Age’s Leading Women in Advertisin... more

This week on Own It we’re talking to Amanda Atoyebi from Red Thread Strategy Partners. She and the firm specialize in transformative commerce strategy to help brands grow. Her solutions over the years have helped clients like Gatorade, Tropicana, Qua... more

This week on Own It we’re talking to Katie Schibler Conn from KSA Marketing. Katie has been a part of the Own It community from day one so this episode has been a long-time coming.

Katie jokes that her firm’s initials, K-S-A, stands for Kick Some A... more

This week on Own It we’re talking to Brandi LaFontaine from Together With. She is based in Victoria, British Columbia in Canada, but the agency has locations in Buenos Aires, Toronto, Miami and Louisville.

Together with lives in what they call a co... more

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Recent Guests

Amanda Atoyebi
Founder of Red Thread Strategy Partners
Red Thread Strategy Partners
Episode: How Amanda Atoyebi from Red Thread Strategy Partners, Owns It
Katie Schibler Conn
Owner, KSA Marketing
KSA Marketing
Episode: How Katie Schibler Conn from KSA Marketing, Owns It
Brandi LaFontaine
CEO of Together With
Together With
Episode: How Brandi LaFontaine from Together With, Owns It
Laura Hutfless
Founder of FlyteVu
FlyteVu
Episode: How Laura Hutfless from FlyteVu, Owns It
Sommer Poquette
Founder of Keep It Real Social; former blogger and marketer
Keep It Real Social
Episode: How Sommer Poquette from Keep It Reel Social, Owns It
Ari Kay
Founder/CEO of Chykalophia, a web conversion agency
Chykalophia
Episode: How Ari Krzyzek from Chykalopia, Owns It
Kiley Peters
Founder of Rayne IX
Rayne IX
Episode: How Kiley Peters of Rayne IX, Owns It
Cass Cruz
Founder, Nova Consulting
Nova Consulting
Episode: How Cass Cruz and Karen Goodman from Nova Consulting, Own It
Karen Goodman
Co-founder, Nova Consulting
Nova Consulting
Episode: How Cass Cruz and Karen Goodman from Nova Consulting, Own It

Host

Christy Hiler
Host of Own It

Reviews

5.0 out of 5 stars from 30 ratings
  • So helpful!

    As an independent PR practitioner blessed with a growing business and evolving toward an agency, I learn something on every episode! I’m thrilled to be a part of this community of smart women owners!

    Apple Podcasts
    5
    JillyDV
    United States4 years ago
  • Great show!

    Great show with great conversation with a great mission. Love listening to these women!

    Apple Podcasts
    5
    kmaddie924
    United States4 years ago
  • Big FAN

    I am such a big fan of this podcast and the mission behind it! Such great conversations.

    Apple Podcasts
    5
    Kmaddie923
    United States4 years ago
  • The pursuit of gender equity across advertising agency ownership is noble and needed. Christy does a great job of profiling successful women owners, but also asking them how we can close the gender gap. Well done.

    Podchaser
    5
    Jason Falls
    5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, real-world guidance for agency ownership and mentorship networks.
Fans note the show's strong, mission-driven focus on women in leadership and community building.
Guests are consistently described as candid and insightful about ownership and industry reform.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How Brandi LaFontaine from Together With, Owns It
Q: What is success for you and your team?
Success means giving people doing the work a stake in outcomes, enabling ownership and growth, and ensuring they are in a work environment where they can grow and be poachable, while still choosing to stay because the culture and opportunity are compelling.
How Sommer Poquette from Keep It Reel Social, Owns It
Q: What advice would you give to women considering owning or buying an agency?
Get over the money mindset, learn from other successful women who have bought or grown agencies, and understand that there are multiple paths to ownership, including partnerships and niche-focused businesses.
How Sommer Poquette from Keep It Reel Social, Owns It
Q: How did COVID impact your business and client needs?
COVID made online presence essential; clients needed websites and social platforms fast, and the shift toward in-person meetings later reinforced the value of a brick-and-mortar space for trust and collaboration.
How Sommer Poquette from Keep It Reel Social, Owns It
Q: What inspired you to move from blogging to starting Keep It Real Social?
I wanted to work with small businesses that needed help marketing themselves online and didn't have big budgets for A‑list influencers, so I created a niche agency to train people and scale impact for more businesses in my community.
How Ari Krzyzek from Chykalopia, Owns It
Q: Why do you think there are relatively few female agency owners, and what can the industry do to help?
She points to cultural norms, risk aversion in visibility, and lack of early mentorship, advocating for collaboration, visibility, and deliberate inclusion in networks to help more women reach ownership.

Audience Metrics

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Frequently Asked Questions About Own It

What is Own It about and what kind of topics does it cover?

A candid, creator- and leadership-focused show that highlights women and nonbinary agency owners as they build, lead, and scale independent practices. Episodes repeatedly explore ownership, governance, exits, mentorship, and culture—often paired with practical playbooks on transitions (including ESOPs and founder buyouts), collaboration over ego, and navigating a male-dominated industry. Noteworthy throughlines include the importance of community, authentic leadership, and leveraging mentorship to foster more women in ownership, with timely threads on AI, remote work, and industry reform shaping the future of ownership in advertising and marketing services.

Where can I find podcast stats for Own It?

Rephonic provides a wide range of podcast stats for Own It. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Own It and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Own It get?

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What are the audience demographics for Own It?

Rephonic provides comprehensive predictive audience data for Own It, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Own It have?

To see how many followers or subscribers Own It has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Own It?

These podcasts share a similar audience with Own It:

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How many episodes of Own It are there?

Own It launched 5 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Own It?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Own It?

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What guests have appeared on Own It?

Recent guests on Own It include:

1. Amanda Atoyebi
2. Katie Schibler Conn
3. Brandi LaFontaine
4. Laura Hutfless
5. Sommer Poquette
6. Ari Kay
7. Kiley Peters
8. Cass Cruz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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