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In der Podcast-Reihe „ÖW Global“ geben die internationalen Marktexpertinnen und -experten der Österreich Werbung Einblicke in die für Österreich relevantesten Herkunftsmärkte. Neben aktuellen Entwicklungen bzw. tourismusrelevanten Themenstellungen werden dabei Fragestellungen wie Veränderungen in der Wertehaltung von Gesellschaften, harte Fakten zur ökonomischen Situation und politische Entscheidu... more

PublishesWeeklyEpisodes10Founded4 years ago
Language
German
Categories
Society & CulturePlaces & Travel

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Artwork for ÖW Global

Latest Episodes

In der neuen Folge von ÖW Global sprechen zwei Experten der Branche über Trends und Fakten zum Städtetourismus während Corona. Ulrike Bruns, Head of Department City Breaks von DER Touristik, und Norbert Kettner, Geschäftsführer von WienTourismus, erl... more

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4 years ago

Österreich ist eine Top-Kongress-Destination seit Jahren. Durch das Covid-19 verursachte Veranstaltungsverbot fanden aber von März bis Ende Mai 2020 kaum bis keine Live-Veranstaltungen statt. Zum Vergleich: 2019 wurden in diesem Zeitraum rund 30 Proz... more

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4 years ago

In der neuen Folge von ÖW Global geht es um einen der Top-3-Herkunftsmärkte: Herwig Kolzer ist verantwortlich für die Region Nordwesteuropa inklusive den Niederlanden und spricht über die Reisebegeisterung der Camping-FreundInnen aus dem Norden für d... more

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4 years ago

In der neuen Folge des Podcasts ÖW Global berichtet Michael Strasser über die Kommunikationsmaßnahmen der Österreich Werbung in den Ländern Tschechien, Ungarn, Slowenien und Slowakei. Er ist als Region Manager verantwortlich für die CEE-Länder. Thema... more

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4 years ago

Die aktuelle Folge von ÖW Global widmet sich den USA. Im Gespräch mit Michael Gigl, Region Manager USA und Australien, erfahren wir, ob sich das Reiseverhalten der AmerikanerInnen langfristig verändern wird, welcher Reisezweig als Erstes zurückkommen... more

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4 years ago

In der neuen Folge von ÖW Global sprechen wir mit Oskar Hinteregger über den italienischen Sommerurlaub. Neben den aktuellen Bestimmungen und der Lage vor Ort widmen wir uns den Wünschen der ItalienerInnen für den Sommer: „Ein Sommerurlaub in Bikini ... more

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4 years ago

In der neuen Folge der Podcast-Reihe ÖW Global geht es nach China. Wir sprechen mit unserem Kollegen Emanuel Lehner-Telič, der das Österreich Werbung-Marktbüro für den asiatischen Raum in Peking führt. Er berichtet über Reisebüros, die lebende Hühner... more

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4 years ago

In der neuen Folge der Podcast-Reihe ÖW Global widmen sich die zwei Social Media-Expertinnen Marlene Urbann und Sara Eichenauer der Frage nach der zielgruppengenauen Krisenkommunikation über Twitter, Facebook & Co. Die Marktsicht liefert Sara Eichena... more

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4 years ago

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ÖW Global launched 4 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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