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Artwork for People of Product

People of Product

George Brooks
Artificial Intelligence
Construction Industry
Construction Technology
Product Management
Digital Transformation
Innovation
Data Management
Data Storytelling
Technology
Zachry Group
User Adoption
User Experience
Software Solutions
Empathy In Business
Market Confusion
Workforce Development
Ethics In AI
AEC (architecture, Engineering, Construction)
General Contractors
Feedback Loop

Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People ... more

PublishesMonthlyEpisodes180Founded7 years ago
Categories
TechnologyBusiness

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Artwork for People of Product

Latest Episodes

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Mike Halvorsen
Vice President of Customer Experience at H&R Block
H&R Block
Episode: 171: The Part of the Experience AI Shouldn't Own (ft. Mike Halvorsen)
Chris Geoghegan
VP of Product Strategy and AI Transformation at Zapier
Zapier
Episode: 170: Preparing Your AI Workbench (ft. Chris Geoghegan)
Jimmy Fortuna
Chief Product Officer at Enveris
Enveris
Episode: 169: Treating AI Like A Foundational Technology (ft. Jimmy Fortuna)
Ross Brown
Senior software engineer at Crema, focused on AI tooling in development
Crema
Episode: 168: Vibe Coding In The Real World (Ft. Crema's Senior Devs)
Derek Mendez
Senior software engineer at Crema, involved in implementing AI tools
Crema
Episode: 168: Vibe Coding In The Real World (Ft. Crema's Senior Devs)
Nathan Ott
Chief polisher and co-creator of the GC index
GC index
Episode: 167: Good at It Doesn't Mean Energized by It (ft. Nathan Ott)
Mark Carney
CEO of Evolve Security; advisor via DuraAdvisors
Evolve Security; DuraAdvisors
Episode: 165: Building Cybersecurity Products People Will Pay For ft. Mark Carney
Aaron Nordyke
Head of product and customer development at Drypowder
Drypowder
Episode: 164: Fear Is Not The Enemy of Growth ft. Aaron Nordyke
Jason Houseworth
Chief Product Officer at OpenLane
OpenLane
Episode: 162: The Fastest Path to Creating Value ft. Jason Houseworth

Host

George Brooks
Host of the show; founder of Crema; frequently hosts discussions with guests from product, tech, and industry leadership.

Reviews

4.0 out of 5 stars from 49 ratings
  • Brilliant show with brilliant people!

    Wonderful show if your looking for growth mixed with a bunch of fun! 🙌 Produced by people who have an in-depth knowledge of the industry and seriously know what they’re talking about. If you’re not tuning in, you’re missing out!

    Apple Podcasts
    5
    Doctorcraft773
    United States4 years ago
  • A window into the life of a tech agency

    George and Dan do a great job covering a wide variety of topics—from technical to the more philosophical. The show often features guests from diverse backgrounds which keeps things fresh. On top of all the great information, the banter between these guys always gives me a chuckle! Highly recommend!

    Apple Podcasts
    5
    Rob LaFeve
    United States4 years ago
  • Fun and Educational

    This show teaches complex ideas in simple ways. The hosts are always enjoyable to listen to. They can break down an idea to help an expert refine their skills, or a beginner understand the basic idea. Great show!

    Apple Podcasts
    5
    Jerm Murray
    United States4 years ago
  • Best show out there for people working in tech

    Popular themes they talk about are product management, development, user experience, agile methodology, product team leadership. But it’s all relevant!

    Apple Podcasts
    5
    JuliedBranson
    United States4 years ago
  • Highly under rated, podcast on leading in the digital world.

    Dan and George are leading the way for digital entrepreneurs. And the proof is right here - honest, genuine, inventive thinkers in a short form, digestible podcast.

    This podcast is a the ideal space for brand new, associate, and senior level developers, designers and product folks. Covers anything from EQ to IQ.

    Start at Ep.1 and listen how it builds into great over arching leadership methods.

    Apple Podcasts
    5
    BStyleYo
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and topics are often seen as relevant across tech, product, and organizational culture.
Listeners praise practical, experience-backed insights and engaging host banter.
Audience appreciates a balance of technical depth and big-picture leadership discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#103
Netherlands/Technology

Talking Points

Recent interactions between the hosts and their guests.

168: Vibe Coding In The Real World (Ft. Crema's Senior Devs)
Q: Ross, why don't you go first?
Ross explains how different AI tools, like Cursor and planning modes, help frame projects for non-technical stakeholders and enable more productive conversations about what to build, while acknowledging the need for guidance and specific prompts to keep the project on track.
164: Fear Is Not The Enemy of Growth ft. Aaron Nordyke
Q: How do you approach the challenge of building a product for a specific alpha user and validating it for a broader market?
He discusses starting with deep empathy for the alpha customer, documenting pains, and using industry context (lumber/building materials) to understand broader needs. He cautions against building only for one customer and emphasizes validating the problem across a market, while leveraging industry connections for distribution and feedback.
164: Fear Is Not The Enemy of Growth ft. Aaron Nordyke
Q: Can you tell us about your journey from engineering to product and what that transition was like?
Aaron describes growing from software engineering into engineering leadership, then moving into product with support from trusted mentors who saw his potential. He explains that fear and the desire to help others influenced his path, culminating in his transition to product where he focuses on customer development and ensuring teams feel safe to learn and grow.
165: Building Cybersecurity Products People Will Pay For ft. Mark Carney
Q: What makes a great product team, and how should it be structured?
Small, highly capable teams with clear role definitions, cross-functional alignment across product, marketing, and development, and close proximity to the customer to speed learning and adaptation.
165: Building Cybersecurity Products People Will Pay For ft. Mark Carney
Q: What should founders do to start ideating or validating a cybersecurity product idea?
Develop a realistic MVP or prototypes, build a compelling pitch deck, secure design partners who are willing to buy, and be able to demonstrate budget-fit and ROI to move from concept to purchase.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About People of Product

What is People of Product about and what kind of topics does it cover?

A show focused on product leadership, AI in real-world product development, and the human side of building empowered teams. Conversations typically center on aligning product strategy with customer needs, leveraging AI as a collaboration partner, and creating scalable practices for product discovery, engineering, and go-to-market. Notable strengths include practical, experience-driven insights from leaders across tech, fintech, cybersecurity, and construction, plus candid discussions about culture, governance, and the balance between automation and human judgment. Listeners are likely product managers, engineers, and leaders who want hands-on guidance for delivering value while fostering healthy teams, with a preference for pragmatic framew... more

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Which podcasts are similar to People of Product?

These podcasts share a similar audience with People of Product:

1. The Daily
2. New Heights with Jason & Travis Kelce

How many episodes of People of Product are there?

People of Product launched 7 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on People of Product?

Recent guests on People of Product include:

1. Mike Halvorsen
2. Chris Geoghegan
3. Jimmy Fortuna
4. Ross Brown
5. Derek Mendez
6. Nathan Ott
7. Mark Carney
8. Aaron Nordyke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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