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Artwork for OOO - A Web3 Marketing Podcast

OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast
Web3
Web3 Marketing
Nfts
Defi
Community Engagement
POAP
Marketing
User Experience
Community Building
Dealfront
Wallet Connect
Brand Positioning
Event Marketing
Financial Technology (fintech)
Blockchain Technology
Women In Tech
Crypto Girls Club
Diversity In Web3
Ethereum
Loyalty Programs

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to... more

PublishesTwice monthlyEpisodes69Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for OOO - A Web3 Marketing Podcast

Latest Episodes

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.

a TL;DR

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Introduction & Role in Web3 – Overview of Holonym and Silk, and... more

Join the OOO Community - guild.xyz/ooo-community

Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.

Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 2... more

Join the OOO Community - guild.xyz/ooo-community

Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.

Daria is a product marketing, brand growth and communications expert for web3 p... more

Join the OOO Community - guild.xyz/ooo-community

Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, worksh... more

Key Facts

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Recent Guests

Tomer Sharoni
CEO and co-founder of Addressable, a Web3 growth marketing platform.
Addressable
Episode: #66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
Daria Volkova
Product marketing, brand growth and communication expert
ETHWarsaw
Episode: #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
Monika Zając
Co-founder of ETHWarsaw, focuses on creating impactful experiences
ETHWarsaw
Episode: #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
Louie O'Connor
Head of Experience at Luxo, focusing on developer engagement through events and marketing.
Luxo
Episode: #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor
Asaf Nadler
COO and co-founder of Addressable, a Web3 growth platform
Addressable
Episode: #61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler
Leon Stern
Head of Marketing at Polygon Labs
Polygon Labs
Episode: #60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Samantha Yap
Founder and CEO of YAP Global, an international PR firm specializing in digital asset and Web3 projects.
YAP Global
Episode: #59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global
Kaku Jain
Co-founder of Brahma.fi
Brahma.fi
Episode: #58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
Martin de Rijke
Growth Lead at Maple Finance
Maple Finance
Episode: #57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

Host

Alex
Host who brings expertise in Web3 marketing and community building, focusing on sharing knowledge and best practices from industry professionals.

Reviews

4.8 out of 5 stars from 56 ratings
  • The best web3 marketing pod!

    I’ve worked in web3 marketing for a while now, and I find OOO to be a great resource of information, great guests and an incredible asset for those learning or furthering their understanding of web3 marketing.

    Apple Podcasts
    5
    Hndrx00_
    United Kingdoma year ago
  • Everything Web 3.0!

    Do you want to know the ins and outs of Web 3.0? You arrived at the right podcast. This is a great podcast to keep you in the loop with Web 3.0 technology and trends.

    Apple Podcasts
    5
    Sean Tepper
    United States2 years ago
  • Good Insights on Web3 Marketing Strategies

    As an ‘old school marketer’, I love hearing these interviews with marketers who are implementing the latest trends for Web3 brands.

    Apple Podcasts
    5
    Eric Melchor
    United States2 years ago
  • Awesome podcast

    I really enjoyed first episodes! Can’t wait for more

    Apple Podcasts
    5
    Raffy_duffy
    Spain3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for providing valuable insights into Web3 marketing, citing the depth of information and relevance of topics discussed.
Audience members appreciate the quality of guests, highlighting practical advice and real-world experiences shared during episodes.
Engagement with the content appears to foster community and connection, appealing to marketers looking to elevate their strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: What defines the success of content marketing in your strategy?
Leon underlines focusing on storytelling over SEO and the positive impact that engaging content has on community connection.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: What are your thoughts on community size and engagement?
He highlights the importance of community advocacy where passionate users promote the brand, making marketing less reliant on traditional efforts.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: Why do you think many Web3 companies don't focus on branding?
Leon suggests it is often due to technical leadership not prioritizing branding or the difficulty in measuring branding efforts.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: What are some skills or perspectives commonly missing in Web3 marketers?
Leon discusses the gap in consistent messaging and narrative focus among marketers who primarily come from community management backgrounds.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: Can you tell us a bit about how you got into Web3?
Leon explains that he got interested in the Web3 space in 2017 through a roommate who invested in cryptocurrencies and transitioned into actively learning and applying for jobs in Web3 by 2021.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About OOO - A Web3 Marketing Podcast

What is OOO - A Web3 Marketing Podcast about and what kind of topics does it cover?

Focused on the evolving landscape of Web3 marketing, this podcast showcases insights and experiences shared by professionals actively shaping the industries of blockchain and Web3 technology. Each episode features conversations with experts who provide actionable strategies, case studies, and best practices for marketing in this innovative space. Listeners can expect to learn about community building, user engagement, and the unique challenges faced in Web3 compared to traditional marketing environments. This podcast stands out for its emphasis on connecting marketers with real-world experiences to help them advance their knowledge and skills in the Web3 ecosystem.

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Which podcasts are similar to OOO - A Web3 Marketing Podcast?

These podcasts share a similar audience with OOO - A Web3 Marketing Podcast:

1. web3 with a16z crypto

How many episodes of OOO - A Web3 Marketing Podcast are there?

OOO - A Web3 Marketing Podcast launched 3 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on OOO - A Web3 Marketing Podcast?

Recent guests on OOO - A Web3 Marketing Podcast include:

1. Tomer Sharoni
2. Daria Volkova
3. Monika Zając
4. Louie O'Connor
5. Asaf Nadler
6. Leon Stern
7. Samantha Yap
8. Kaku Jain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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