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Artwork for OOO - A Web3 Marketing Podcast

OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast
Web3
Web3 Marketing
Nfts
Community Engagement
Marketing
Public Relations
Community Building
Defi
User Experience
YAP Global
Ethereum
POAP
Token 2049
Blockchain Technology
Data Analytics
Brand Positioning
Wallet Connect
User Acquisition
Dealfront
Blockchain

OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. ... more

PublishesMonthlyEpisodes74Founded4 years ago
Number of ListenersCategories
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Artwork for OOO - A Web3 Marketing Podcast

Latest Episodes

Hello everyone, Today's guest is Ben Nadareski - CEO and Co-Founder of Solstice, building Solana's largest native stablecoin. Previously VP of Global Trading at Galaxy Digital, where he led the first crypto-derivative trades with global banks. Former... more

Hello everyone,

Today's guest is Ipshita Kumar, VP of Brand Innovation at Hype, the leading marketing and experiential agency in crypto, where she leads brand, events, and experiential. At Hype, she built the company's NFT marketing wing before exp... more

Hello everyone,

Today's guest is Rayka Morandi, CEO of Gaply. He started coding at 12 in Iran, won 6 national game development competitions, and had games with millions of downloads by 17. He started his first company at 18. Today he runs a venture... more

Hello everyone,

Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities ... more

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Recent Guests

Rayka Morandi
CEO of Gaply; founder of a venture studio and product studio
Gaply
Episode: #69 $150M Later, Most Web3 Founders Still Build the Wrong Thing — w Rayka Morandi, CEO Gaply
Victoria Olsina
AI Search, Geo and AI Content Systems Consultant for Web3 Brands
Mezo; previous clients include Polkadot, Bankless, Consensys, Nier, Aztec
Episode: #70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina
Lindsay Casale
CMO at Pi Squared
Pi Squared
Episode: #68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared
Yan Ketelers
CMO at Holonym (Holonym Foundation)
Holonym Foundation
Episode: #67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
Tomer Sharoni
CEO and co-founder of Addressable, a Web3 growth marketing platform.
Addressable
Episode: #66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
Daria Volkova
Product marketing, brand growth and communication expert
ETHWarsaw
Episode: #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
Monika Zając
Co-founder of ETHWarsaw, focuses on creating impactful experiences
ETHWarsaw
Episode: #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
Louie O'Connor
Head of Experience at Luxo, focusing on developer engagement through events and marketing.
Luxo
Episode: #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor
Asaf Nadler
COO and co-founder of Addressable, a Web3 growth platform
Addressable
Episode: #61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler

Host

Alex
Host of OOO, focused on Web3 marketing strategies and case studies.

Reviews

4.8 out of 5 stars from 57 ratings
  • The best web3 marketing pod!

    I’ve worked in web3 marketing for a while now, and I find OOO to be a great resource of information, great guests and an incredible asset for those learning or furthering their understanding of web3 marketing.

    Apple Podcasts
    5
    Hndrx00_
    United Kingdom2 years ago
  • Everything Web 3.0!

    Do you want to know the ins and outs of Web 3.0? You arrived at the right podcast. This is a great podcast to keep you in the loop with Web 3.0 technology and trends.

    Apple Podcasts
    5
    Sean Tepper
    United States3 years ago
  • Good Insights on Web3 Marketing Strategies

    As an ‘old school marketer’, I love hearing these interviews with marketers who are implementing the latest trends for Web3 brands.

    Apple Podcasts
    5
    Eric Melchor
    United States3 years ago
  • Awesome podcast

    I really enjoyed first episodes! Can’t wait for more

    Apple Podcasts
    5
    Raffy_duffy
    Spain4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging format and community-focused discussions are frequently noted as standout qualities that resonate with audiences.
Many commend the practical insights and strategies discussed, highlighting its relevance for both newcomers and seasoned professionals in the marketing space.
Listeners appreciate the informative content and expert guests, emphasizing the podcast as a key resource for those interested in Web3 marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina
Q: What is the role of AI in scaling Web3 marketing, and what kinds of automations do you find most effective?
She describes AI-assisted workflows and end-to-end automations that handle keyword research, content briefs, writing, and repurposing across multiple channels, with examples from Mezo and a case study showing multi-channel content produced in minutes rather than hours.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: What defines the success of content marketing in your strategy?
Leon underlines focusing on storytelling over SEO and the positive impact that engaging content has on community connection.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: What are your thoughts on community size and engagement?
He highlights the importance of community advocacy where passionate users promote the brand, making marketing less reliant on traditional efforts.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: Why do you think many Web3 companies don't focus on branding?
Leon suggests it is often due to technical leadership not prioritizing branding or the difficulty in measuring branding efforts.
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
Q: What are some skills or perspectives commonly missing in Web3 marketers?
Leon discusses the gap in consistent messaging and narrative focus among marketers who primarily come from community management backgrounds.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About OOO - A Web3 Marketing Podcast

What is OOO - A Web3 Marketing Podcast about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of marketing within the Web3 space, featuring insightful discussions with industry experts about strategies that contribute to building sustainable communities and brands. Listeners can expect expert opinions on critical topics such as user acquisition, organic growth, and community engagement, with practical takeaways derived from real-world case studies in the blockchain sector. Whether aimed at professionals transitioning to Web3 or startup founders, the podcast serves as a valuable resource for understanding best practices and leveraging data analytics in this emerging market.

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Which podcasts are similar to OOO - A Web3 Marketing Podcast?

These podcasts share a similar audience with OOO - A Web3 Marketing Podcast:

1. On The Brink with Castle Island

How many episodes of OOO - A Web3 Marketing Podcast are there?

OOO - A Web3 Marketing Podcast launched 4 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on OOO - A Web3 Marketing Podcast?

Recent guests on OOO - A Web3 Marketing Podcast include:

1. Rayka Morandi
2. Victoria Olsina
3. Lindsay Casale
4. Yan Ketelers
5. Tomer Sharoni
6. Daria Volkova
7. Monika Zając
8. Louie O'Connor

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