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Artwork for One Billion in 10 Minutes

One Billion in 10 Minutes

The Ken
Quick Commerce
Swiggy Instamart
Zepto
Big Basket
Blinkit
Flipkart Minutes
Zerodha
The Ken’s Case Competition
Dark Stores
Tata
Amazon
AI Assistants
Pharmeasy
Kirana Stores
Pharmaceuticals
Alcohol
The Ken's Case Competition
Team Outliers
Team Tekken
Zomato

‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’ That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. Each team picked one among the five quick commerce platforms that have managed to... more

PublishesDailyEpisodes7Founded10 months ago
Category
Business

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Artwork for One Billion in 10 Minutes

Latest Episodes

Over the last five episodes, you listened to ten bold and creative strategies for five real-world quick commerce platforms. You heard students from some of India’s best business schools define what winning in the rapid delivery space looks like to th... more

The two teams that made it to the top 10 of The Ken’s case competition for their billion dollar strategies for Flipkart Minutes could not have been more different. They have both played to Flipkart’s strengths, but in radically different ways.

Team ... more

Team Kenvision from IIM Bangalore made a hard choice with their billion dollar strategy for Zepto during The Ken’s inaugural case competition, organised in partnership with Zerodha. Their strategy was centred around acquiring the Indian e-pharmacy co... more

In this episode, we dive into two drastically different strategies – one focusses on sustainability, while the other wants to amp up the aggression. In many ways polar opposite strategies.

On one hand, team TekKen from IIM Kozhikode wants to invest ... more

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Host

Raheel Philippos
Producer and host of One Billion in 10 Minutes, facilitating discussions on innovative strategies in quick commerce and assessing competitive approaches from top business students.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#164
India/Business

Talking Points

Recent interactions between the hosts and their guests.

Ep#2: Swiggy’s next offering — AI assistants vs. alcohol
Q: What is your strategy for Swiggy Instamart?
Team ROI Rangers proposed a tech-first solution with personalized recommendations using an AI assistant named Insty to improve user engagement and lifetime value.
Ep#5: Flipkart’s new identity — Dark-store AWS vs. quick-commerce Mcdonald’s
Q: How do you convince them to go ahead with a strategy like this?
We analyzed projections to show that the proposed model would ensure higher revenues and sustainable profits compared to Flipkart's current trajectory.
Ep#5: Flipkart’s new identity — Dark-store AWS vs. quick-commerce Mcdonald’s
Q: Can you explain to me how that works?
They want to structure the service around dark stores, which are essential for ultra-fast deliveries, transforming it into a dark store as a service model.

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Frequently Asked Questions About One Billion in 10 Minutes

What is One Billion in 10 Minutes about and what kind of topics does it cover?

A competitive exploration of quick commerce companies unfolds through a series of case competitions, where ambitious students from top Indian business schools pitch innovative strategies to dominate the rapidly evolving delivery landscape. Key players such as Big Basket, Swiggy Instamart, Blinkit, Zepto, and Flipkart Minutes are analyzed, revealing insights into their business models and operational challenges. Each episode features presentations and critiques of the teams' strategic proposals, highlighting the creativity and analytical thinking of young minds tackling real-world marketing and supply chain problems. This unique blend of education, entrepreneurship, and real-time strategy development provides listeners with a comprehensive l... more

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