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Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

Lori Young | Offer & Positioning Strategist | Holistic Business Growth Coach
Offermojo
Podcasting
Marketing
Offermojo Studio
Email Marketing
Linkedin
Entrepreneurship
Pricing
Artificial Intelligence
Memberships
Community
Bundles
Gene Keys
Pearl Sequence
Positioning
Social Media
Sales Page
Money Mindset
Nervous System Regulation
Podcast Guesting

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability.

I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie.

If you're building a service-based, expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without bu... more

PublishesWeeklyEpisodes76Founded2 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Offer & Positioning Strategy for Expert Entrepreneurs

Latest Episodes

Last week I closed my laptop at 3:30 in the afternoon, walked outside, and gave myself permission to stop. Not because everything was falling apart. Because something felt off, and I finally stopped long enough to figure out what.

In this solo episo... more

Your lead magnet is doing its job if people actually use it. Most don't.

On this guest episode of The Offer Mojo Show, Lori Young is joined by Kylie Kelly, email strategist and founder of Email Marketing School, to talk about why the static PDF free... more

You did everything right. They loved your content, showed up to the discovery call, and seemed genuinely interested. And then they disappeared. If this has happened more than once, the problem probably isn't your price, your pitch, or your ability to... more

Everyone's saying online courses are dead. Experts are closing their programs, coaches are pivoting to communities, and the internet is full of hot takes about what killed the industry.

But what if the problem was never the format?

On this guest ep... more

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Recent Guests

Kelly Vrchota
Membership and online community strategist
Episode: Membership Offers Are Everywhere. Is It Right for You?
Allison Hardy
Email Marketing Strategist for Coaches and Online Business Owners
Allison Hardy
Episode: How to Use Bundles to Grow Your Email List and Sell More Offers
Natalie Puglisi
Online Business Attorney specializing in trademarks, contracts, and IP for digital businesses
Natalie Puglisi, Online Business Attorney
Episode: The Legal Checklist Every Online Offer Needs with Natalie Puglisi
Mallika Malhotra
Brand strategist and founder of Brand CEO
Brand CEO
Episode: Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public
Lisa Andrea
Emotional Transformation Coach
Ladies Who Leap Coaching
Episode: Unconditional Self-Love in Business: How Loving Yourself Transforms Your Offers, Clients and Confidence
Nichole Jones
Money Mindset Coach, Licensed Professional Counselor, Brain Spotting Consultant, Ayurvedic practitioner
Awakened Wealth / Private Practice
Episode: Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving
Sheri Moise
Intuitive business astrologer and strategic advisor with 25+ years in sales, marketing and launch strategy
Self-employed / Astrological practice
Episode: AstroStrategic Marketing Forecast for 2026–27 with Sheri Moise
Jay Fairbrother
serial entrepreneur, business coach, and mastermind guru with 30 years of experience; founder of Six Figure Masterminds
Six Figure Masterminds
Episode: The Mastermind Offer Model: How to Keep Clients for Three Years, Not Three Months
Natasha Wallstraw
Founder of NearPoint Strategies, LinkedIn strategist and coach
NearPoint Strategies
Episode: Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra

Host

Lori Young
Host and Offer Strategist introducing the show's framework and guiding the listener through the episode's concepts.

Reviews

5.0 out of 5 stars from 6 ratings
  • Real conversations that actually move your business forward

    I recently did an interview with Lori on her show, and it was such a good experience. The way she leads these conversations makes it easy to go beyond surface-level strategy and actually look at what’s driving your business underneath. This wasn’t just about offers or growth — it was about understanding how you’re wired and where things get misaligned without you realizing it. If you’re someone who’s doing all the “right” things but knows something still feels off, this show will give you a diff... more

    Apple Podcasts
    5
    Kehlag
    Canada3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real conversations that actually move your business forward.
Listeners report episodes help reframe thinking and reduce misalignment while boosting confidence in pricing and offers.
The host leads insightful conversations beyond surface-level strategy, uncovering underlying factors in your business.
Guests are practical, experienced, and bring real-world tests and results to the table.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#118
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Guest to Unforgettable: What Makes You Stand Out in a Podcast Interview
Q: What do you recommend to people who want to use podcast guesting as a way to gain more visibility, but they don't want to burn out and just get on a bunch of random podcasts?
Be very selective and strategic: define your business, your ideal client, and your goals for podcast guesting. Do thorough research to ensure the show aligns with your offers and audience, prepare a clear bio and talking points, and avoid scheduling podcasts back-to-back without considering energy and fit.
Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
Q: How should someone start on LinkedIn if they're not a natural content creator?
Begin with a strong profile, then comment and engage with others to learn the vibe, gradually post content that demonstrates expertise and social proof, and use PS or comments for soft promotions.
Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
Q: Who is LinkedIn good for and is it only for B2B or corporate audiences?
LinkedIn works for anyone doing business, including coaches serving consumers; it helps establish thought leadership and credibility across industries, not just B2B or corporate audiences.
The Legal Checklist Every Online Offer Needs with Natalie Puglisi
Q: How should a marketer handle testimonials and earnings claims to stay FTC-compliant?
Be careful with net impressions, avoid over-promising, provide clear disclosures, obtain verified backup (statements, bank records, Stripe data), and consider adding disclaimers about variability and results.
The Legal Checklist Every Online Offer Needs with Natalie Puglisi
Q: What should you consider when naming an offer or program, from a legal standpoint?
Do an informal trademark search across Google, social media, and the USPTO database; ensure the name isn't similar to existing marks, and prefer names with longevity that you're comfortable protecting over time. If in doubt, consult a trademark attorney for a fuller search.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show consistently centers on designing scalable, ethical online offers for coaches and expert-led businesses. Episodes blend practical framework sessions with behind-the-scenes founder reflections and guest conversations, covering structured multi-tier offers, bundles, memberships, and high-conversion positioning. Listeners can expect actionable playbooks—such as offer audits, six-pillar frameworks, and nervous-system–aware business practices—paired with real-world stories that illustrate pricing clarity, authentic marketing, and sustainable growth without burnout. A notable edge is the emphasis on integrity and alignment, with guests ranging from legal and branding experts to AI and membership strategists, all aimed at helping practiti... more

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These podcasts share a similar audience with this podcast:

1. The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

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this podcast launched 2 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kelly Vrchota
2. Allison Hardy
3. Natalie Puglisi
4. Mallika Malhotra
5. Lisa Andrea
6. Nichole Jones
7. Sheri Moise
8. Jay Fairbrother

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