分享亞馬遜跨境電商的各種疑難雜症 提供第一手的專業援助 偶爾參雜一些職場廢話和荒謬故事 Powered by Firstory Hosting
Publishes | Daily | Episodes | 144 | Founded | 3 years ago |
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Language | Categories | BusinessMarketingManagement |
小編都是用手機加進購物車!然後電腦上選擇優惠卷結帳!
有沒有人一樣??😁😁
小編剛剛仔細想想,早上通勤的時候睡覺聽音樂
中午午休用公司電腦逛網頁,
下班通勤的時候滑個蝦X,把想要的東西加入購物車
晚上睡覺前滑滑手機看看有沒有什麼新奇的事物
那種手機上看起來圖有夠小,然後密密麻麻一堆字
或者那種長輩設計、多個飽和色塊的一率都跳過🤦♀️
反過來那種看著舒服,令人心情愉悅的頁面就先加入購物車再說
到時候再用電腦看看有沒有折扣卷可以使用
我想,應該是有不少亞馬遜買... more
2023 Prime Day 據說各家大賣無不笑開了花🌼
讓你看看八位數大賣怎麼思考跟操作!
OK,小編相信以上寫完大家就會去聽了😅
說到 #週年慶 小編就真的Pro了,先拿各大家DM看看各品牌的週年慶搭配活動再確認信用卡的配合優惠,怎麼刷最划算🤑同時滿額禮是什麼?是現金返還💵還是贈品?
但我猜作為賣家的各位可能也沒注意過,其實 #亞馬遜 也會促銷DM給買家的!當你有加入 #購物車 還沒結帳,亞馬遜會寄信告訴你什麼時間點他會折扣🔔🔔
所以説... 大家以後是... more
「精品舖?」 VS 「選品舖?」 都幾❓❓
「馬太效應?」VS 「長尾效應?」都幾❓❓
事實上,消費者本身就傾向於選擇搜索靠前的產品,形成80/20法則的結果
再加上亞馬遜給好的產品加上很多推薦,AC標、BS標等非常多
兩者加成之下,就形成了強烈的頭部銷量,也就是馬太效應
不管你是精品還是選品舖,都會遇到一樣的問題
你該思考的是,如果此事已成定局:
• 我該不該選擇這個賽道
• 消費者有沒有辦法看出你的產品差異,絕對不是只有上架而已
• 哪裡有更好更便宜的流量
在這個賽道... more
說到這個說到這個說到這個!
小編又有想法了,前陣子很紅的NewBalance274,就是後面有一片三角形的休閒鞋
當初剛上線的時候,各種穿搭指南都是說NB274是粗腿救星,修身神器
小編那時候開玩笑說:「該不會到時候滿街都是腿粗的人在穿吧?」
結果...🫢🫢🫢
好啦,小編就不要造口業了...
David的意思是,不管你接收任何訊息,都要先想想看提出建議的人的前提是否跟你的一致
不然就會像是富二代跟你聊努力的重要性💵
前提很重要!
前提很重要!
前提很重要! more
David哥 有深厚的亞馬遜營運經驗,在廣告操作和產品策略都有獨到的見解,之前有跟本人聊過幾次,真的很有料!
From 亞馬遜官方 Kai
感謝David幫忙解決好多我們心目中困惑已久的答案,讓我們能夠跟老闆爭取到更多的支持,一定要給五星好評的!
Always great information and updated. Learning a lot from this podcast. Really appreciated David shared helpful advice.
感謝你們成立這麼棒的賣家群組,也不曉得原來有這麼有經驗的前輩已經分享過這麼多含金的內容,實在是相見恨晚😭中間特別對David所說的亞馬遜不難,但很多好有感觸,要學的東西實在太多了…持續努力中!
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Apple Podcasts | #172 |
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