Ga mee op reis door de wereld van Neuromarketing & Gedragsbeïnvloeding met Unravel. We delen de laatste inzichten van de wetenschap en eigen onderzoek en zetten die om tot praktische tips die jij direct kan toepassen. Van TV-reclames, de psychologie van de supermarkt tot nudging voor minder energie verbruik, luister mee!
Publishes | Twice weekly | Episodes | 186 | Founded | 3 years ago |
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Language | Dutch | Number of Listeners | Categories | BusinessMarketing |
Wat maakt een logo echt effectief? Ontdek de verborgen pijl in het FedEx-logo, de beer in Toblerone en waarom Amazon's glimlach werkt. We duiken in de psychologie achter logodesign, bespreken waarom Kia's nieuwe logo plots voor verwarring zorgde, en ... more
De key insights, sheets downloaden en deze aflevering als video bekijken? Ga naar linke.to/podcast-176 en blijf direct op de hoogte van nieuwe afleveringen!
Wat is de psychologie achter een perfect ontworpen logo?
Merklogo’s vervullen gelij... more
Hoe zet je angst effectief in om gedrag te veranderen? In deze clip bespreken we de do's en don'ts van fear appeals, waarom waarschuwingen op sigarettenpakjes juist averechts werken, en hoe VR-technologie wordt ingezet bij angsttherapie. Van eye-trac... more
Bij psychologie en gedragsverandering denk je al snel aan emotie. Soms is de emotie het probleem, zoals agressie in het verkeer. Maar soms is emotie het middel om gedragsverandering in beweging te brengen. Zoals politici die met emotionele boodschapp... more
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Ik volg unravel al een hele tijd, er worden echt super praktische tips en interessante insights gedeeld. Ik vind het zeer waardevol.
Gr Jeroen
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #91 | |
Apple Podcasts | #111 | |
Apple Podcasts | #248 |
Listeners, social reach, demographics and more for this podcast.
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this podcast launched 3 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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