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My Best Campaign

Monday Creative Inc
Nike
SXSW
Coalition Snow
Crayola
Salomon
Little Spoon
Boston Marathon
Influencer Marketing
Substack
Red Bull
Jordan
Campaign For Creativity
Creativity
Location-Based Entertainment
Nuna
Trail Running
Target
Branding
Austin
Huckberry

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of t... more

PublishesTwice monthlyEpisodes39Founded2 years ago
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MarketingBusiness

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Latest Episodes

This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to pus... more

How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing,... more

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What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons fr... more

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting ... more

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Recent Guests

Alicia Moore
Brand marketer with experience at La Colombe, Halfdays, and La Colombe; led notable campaigns and partnerships
Halfdays, La Colombe
Episode: The Secret to a Perfect Product Launch | Alicia Moore, Ex Halfdays, La Colombe,
Allegra Contatore
Head of PR and communications for EMEA at Sunday Riley
Sunday Riley
Episode: How to Run a Global Influencer Marketing Program | Allegra Contatore, Sunday Riley
Lee Glandorf
marketer and writer, founder of The Sweat Lookbook
The Sweat Lookbook; former director of marketing at Tracksmith
Episode: The Best Marathon Marketing of 2026 | Lee Glandorf, The Sweat Lookbook
Avery Hairston
VP of Marketing at Ayoh
Ayoh
Episode: Marketing Molly Baz’s Mayonnaise Empire | Avery Hairston, VP Marketing, Ayoh
Sidney Baptista
Founder of PYNRS Performance Streetwear and PYNRS Run Crew
PYNRS
Episode: How to Pop-Up at Paris Fashion Week | Sidney Baptista, Founder & CEO PYNRS
Danny Segal
VP Brand & Culture at Brahmi (Brami); former first Creative Director at Huckberry
Brahmi
Episode: Huckberry's Foolproof Rules for Branded Content | Danny Segal, VP Brand & Creative Brami
Brogan Graham
Founder of the November Project; later involved with Outward Agency
Outward Agency / November Project
Episode: The Power of Community (+ A Really Good Workout) | Brogan Graham, November Project
Caryn Wasser
Chief Brand Officer, Little Spoon
Little Spoon
Episode: Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
Niclas Bornling
CMO, Shibumi Shade
Shibumi Shade
Episode: Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative

Host

Amanda Lee Smith
Host of My Best Campaign

Chart Rankings

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Apple Podcasts
#15
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative
Q: What advice would you give about maintaining creativity in a world ruled by AI and metrics?
Keep space for deep, analog ideation and storytelling, reduce over-reliance on data alone, and continuously seek the authentic truth of the brand, then amplify that through storytelling from multiple angles.
Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative
Q: How did the Salomon rebrand crystallize, and what was the impact on the brand strategy?
The crystallization led to a focused strategy centered on two driving pillars: trail running and free skiing, which helped unify a diverse product portfolio and align internal teams around a cohesive brand narrative.
Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative
Q: What was the takeaway from looking back at that early Salomon campaign, and what should marketers today learn from it?
The key takeaway is to have courage, be youthful, and trust your intuition, while recognizing that the digital era has made risk-taking rarer; marketers should seek truth in their brand and amplify it across varied executions rather than chasing purely measurable tactics.
Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
Q: What is the core advice Wasser would give to someone building a brand?
Root everything in being true to the brand's identity and purpose, and ensure all communications and experiences reflect that core truth.
Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
Q: How did Little Spoon approach its Target launch and omni-channel strategy?
They planned a brand-led, multi-aisle presence, leveraging partnerships and a robust brand campaign to raise awareness across channels while preserving the parent-first positioning.

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Frequently Asked Questions About My Best Campaign

What is My Best Campaign about and what kind of topics does it cover?

This show collects insights from senior marketing leaders about one career-defining campaign and the path that led to their current role. Across episodes, listeners hear practical playbooks for product launches, creator-led branding, influencer programs, and high-production-brand storytelling, often anchored by partnerships, cultural moments, and community-building. Guests tend to share how they balance authenticity with scale, learn from missteps, and push campaigns from concept to lasting business impact. The format often highlights real-world examples, notable partnerships, and strategies for maintaining brand integrity across channels and markets, making it valuable for marketers seeking actionable guidance and a pulse on what makes cam... more

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My Best Campaign launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on My Best Campaign?

Recent guests on My Best Campaign include:

1. Alicia Moore
2. Allegra Contatore
3. Lee Glandorf
4. Avery Hairston
5. Sidney Baptista
6. Danny Segal
7. Brogan Graham
8. Caryn Wasser

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