
Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more
| Publishes | Twice monthly | Episodes | 45 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

Cassondra Spring is Global Brand Lead at Liv Cycling, the only dedicated women's bike brand in the world. In this episode, Tim and Cassondra talk about what it actually takes to build a brand that serves an audience the industry had largely ignored, ... more
Sebastian Meinecke ist Gründer und Geschäftsführer der URWAHN Engineering GmbH in Magdeburg, an die die Marke URWAHN Bikes angedockt ist. Seit über acht Jahren entwickelt er Fahrräder, die er mit metallischem 3D-Druck in Deutschland fertigt, mit Lief... more
Jan Sallawitz kam kurz nach der Gründung zu EVOC* und hat die Marke fast 17 Jahre lang als Head of Brand von innen heraus geprägt. Jan Sallawitz kam kurz nach der Gründung zu EVOC und hat die Marke fast 17 Jahre lang als Head of Brand von innen herau... more
Alex Thusbass ist Managing Director bei Hepha E-Bikes, einem der auffälligsten Newcomer der Branche. Als studierter Industriedesigner hat er das erste kommerzielle E-Mountainbike für Haibike mitentwickelt, kennt den Markt aus drei Perspektiven: als K... more
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Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.
Sehr interessanter Podcast 👍
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Apple Podcasts | #171 |
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A commercially oriented show focused on branding for the bike industry, with episodes featuring founders, athletes, retailers, and industry leaders who discuss brand-building, retail psychology, product storytelling, and category creation. Guests range from e-bike makers and professional cyclists to retailers and marketing executives, often highlighting authentic storytelling, dealer partnership models, and community-driven branding. The format seems to attract listeners who want practical strategies for increasing brand relevance in a crowded bike market, including co‑founders shaping category narratives and brand leaders redefining retail experiences. A notable strength is the mix of hands-on, field-tested approaches (dealer collaboration... more
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These podcasts share a similar audience with MOVEMENT:
1. Besenwagen - der Radsport Podcast
2. SCYENCE Podcast
3. Ulle & Rick
4. Radio RTW
5. ENJOYYOURBIKE! Cycling-Lifestyle / Gravel- & Roadbike-Talk + Bike-Technik
MOVEMENT launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on MOVEMENT include:
1. Jan Sallawitz
2. Alex Thusbass
3. Annemiek van Vleuten
4. Gunnar Schmidt
5. Gerrit Knein
6. David Haase
7. Ander Olariaga
8. Paul Voß
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