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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Emotional Branding
Bicycle Industry
Bike Industry
Community Building
Community Engagement
Cycling
Branding
Sustainability
Cargo Bikes
Bicycle Retail
Bicycles
Marketing Strategies
Customer Experience
Mountain Biking
E-Bikes
Cycling Industry
WOOM Bikes
Consumer Engagement
Karl Von Drais
Standert Bikes

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesTwice monthlyEpisodes41Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for MOVEMENT

Latest Episodes

This episode was recorded live, in front of an audience, at the VELO Berlin - one of Europe's biggest cycling consumer events, held at the iconic Tempelhof Airport in Berlin.

Annemiek van Vleuten needs no long introduction. Four-time world champion,... more

YouTube

Gunnar Schmidt ist Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel.

Nach 18 Jahren in der Automobilbranche bei BMW und Porsche, wechselte er 2018 in die Bike-Branche

und hat seitdem über 2.100 Stunden live im Bike Shop verbracht. more

YouTube

Was passiert, wenn drei Menschen, die eigentlich keinen Auftrag haben, einfach das machen, wozu sie Lust haben? Genau das haben David Haase, Gerrit Knein und ich vor ein paar Wochen in Kapstadt ausprobiert.

David ist Fotograf und Director - er arbei... more

In this MOVEMENT MOMENT, we speak with Ander Olariaga, Brand Manager of Orbea, about a unique business model in the bike industry: the cooperative.

Ander explains what makes Orbea special as part of the Mondragon Corporation, one of the world's larg... more

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Recent Guests

Annemiek van Vleuten
Professional cyclist, four-time world champion, Olympic gold medalist
Professional cyclist
Episode: 035 – How one athlete changed what women's cycling could become – with Annemiek van Vleuten
Gunnar Schmidt
Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel
Selbstständig (ehemals Automobilbranche)
Episode: 034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Gerrit Knein
Geschäftsführer eines Mittelständischen Unternehmens, später Solo-Creator; Kapstadt-basierter Content Creator
Independent Creator in Cape Town
Episode: 033 – Bike Content Produktion in Kapstadt: Warum echte Geschichten keine Briefings brauchen – mit Gerrit Knein & David Haase
David Haase
Werbefotograf, spezialisiert auf die Zusammenarbeit mit Werbeagenturen
Freelance photographer
Episode: 033 – Bike Content Produktion in Kapstadt: Warum echte Geschichten keine Briefings brauchen – mit Gerrit Knein & David Haase
Ander Olariaga
Episode: MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga
Paul Voß
Ehemaliger Straßenprofi, Gravel-Athlet, Mitgründer von Carmo
Carmo (alkoholfreies Bier mit Elektrolyten)
Episode: 032 - kamo – Reward statt Performance: Wie ein alkoholfreies Bier eine neue Produktkategorie schaffen will – mit Paul Voß
Peter Bender
Branding expert focused on the bike industry
Episode: MOVEMENT MOMENT - Von bunten Trikots zu Lifestyle-Brands – Die Evolution der Bike-Branche - mit Peter Bender
Geoffry Janssens
Market Leader Van Rysel Deutschland
Decathlon
Episode: 031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Florian Danner
Mountainbike Content Creator, known as Freeride Flo
Episode: 029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner

Hosts

Marius Burgmann
Host of the podcast and co-host of MOVEMENT - Branding for the bike industry.
Mike Magduschewski
Co-Host and branding specialist at ADLIPS.
Tim Teale
Co-Host, Content Director, and Producer at ADLIPS Branding Studio.
Dominik Wieschermann
Co-Host of the podcast and associated with ADLIPS Branding Studio.

Reviews

4.9 out of 5 stars from 60 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germanya year ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall feedback highlights strong guest selections and engaging hosting styles.
The content is well-received for its relevance and practical applications to those in the biking sector.
Listeners appreciate the richness of the discussions and insights shared by industry experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Q: Gunnar, wer bist du und was machst du genau?
Ich bin Gunnar Schmidt, Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel. Mein Fokus liegt darauf, Bike Shops zu unterstützen, den Verkauf fair, ehrlich und messbar zu gestalten, damit Radkäufer einfache, gute Entscheidungen treffen können.
MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga
Q: Can you tell us how Orbea copes with the competition in the bike market?
The guest explains that differentiation comes from authenticity, relevance, and a history of reinvention, with emphasis on being a cooperative and a European manufacturer that communicates its impact honestly rather than chasing status, focusing on internal culture and tangible actions.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Was war die Motivation von Decathlon, diese Marke Van Rysel überhaupt zu gründen?
The primary motivation was to provide a better experience for cycling enthusiasts and ensure that Decathlon could accompany customers as they progressed in their cycling journey, particularly as they sought higher performance products.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Kannst du mir einmal ganz kurz den Jobtitle erklären, was das auf sich hat? Und vor allem, wie bist du dann von Decathlon zum Radsport zu Van Rysel gekommen?
Geoffry explains his unique role as Market Leader of Van Rysel in Germany, emphasizing the importance of the German market for the brand's growth and how his financial background and passion for cycling led to his transition.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: Was ist dein Geheimnis, dass du immer noch so viel Energie hast?
Pingo attributes his vitality to his curiosity and passion for cycling, coupled with a focus on health and fitness.

Audience Metrics

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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

The podcast centers around discussions with industry thought leaders and branding specialists, focusing on the nuances of emotional brand building specifically in the bike sector. Episodes explore a broad array of themes, including marketing strategies, customer engagement, and innovative creativity that helps businesses differentiate themselves in a competitive marketplace. The conversation often incorporates personal anecdotes from guests who share their journey and insights about the bike industry, making these discussions relatable and engaging for listeners. Notably, the bilingual approach (both German and English episodes) allows for a wider reach and engagement with a diverse audience.

Where can I find podcast stats for MOVEMENT?

Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MOVEMENT get?

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What are the audience demographics for MOVEMENT?

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How many subscribers and views does MOVEMENT have?

To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Ulle & Rick
2. Sportschau Tourfunk
3. Besenwagen - der Radsport Podcast
4. Faszination Rennrad - der ROADBIKE-Podcast
5. Radio RTW

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MOVEMENT?

Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Annemiek van Vleuten
2. Gunnar Schmidt
3. Gerrit Knein
4. David Haase
5. Ander Olariaga
6. Paul Voß
7. Peter Bender
8. Geoffry Janssens

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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