Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more
Publishes | Monthly | Episodes | 26 | Founded | 2 years ago |
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Number of Listeners | Categories | BusinessEntrepreneurship |
Standert ist mehr als eine Fahrradmarke.
Was 2012 als kleines Cycle Café in Berlin begann, ist heute ein fester Bestandteil der internationalen Road- und Gravelbike-Szene.
Max von Senger und Johannes Schroth haben aus ihrer Liebe zu Metallrahmen, D... more
Paris, autonome Fahrzeuge und der Blick in die Zukunft: Mitten in einer Zeit, in der sich Mobilität rasant verändert, beschäftigt sich Zukunftsforscher Stefan Carsten mit den großen Fragen – wie wir leben wollen, wie Städte neu gedacht werden und wel... more
Frankfurt, Premium-Bikes und digitale Transformation: Mitten im Herzen einer der reichsten Städte Europas hat sich KarlvonDrais in kürzester Zeit vom kleinen Bike-Store zum Multistore-Konzept mit knapp 50 Mitarbeitenden entwickelt – inklusive eigener... more
In dieser Episode sprechen wir mit Malthe Luda, Mitgründer von grouprides.cc – einer digitalen Plattform, mit der Radsport-Events organisiert, kommuniziert und verwaltet werden können.
Malthe erzählt, wie aus einem Buchprojekt zur Pandemiezeit der I... more
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Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.
Sehr interessanter Podcast 👍
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Apple Podcasts | #53 |
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Covering diverse perspectives on branding within the bike industry, episodes feature engaging discussions with industry leaders and branding specialists. The content focuses on emotional brand building, the need for authentic storytelling, and the strategic positioning of brands in a competitive landscape. Episodes highlight unique insights into consumer engagement, community building, and the evolving relationship between cycling culture and brand identity. Special attention is given to innovation and collaboration, making it particularly relevant for marketing professionals and entrepreneurs in the cycling and outdoor sectors. Offering insights in both German and English, this podcast seeks to inspire a new generation of branding enthusia... more
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These podcasts share a similar audience with MOVEMENT:
1. Autsaid - Gravel Podcast
2. Radio RTW
3. Besenwagen - der Radsport Podcast
4. Ulle & Rick
5. Pushing Limits Podcast
MOVEMENT launched 2 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on MOVEMENT include:
1. Dr. Stefan Carsten
2. Malthe Luda
3. Nicole Lunzer
4. Roman Arnold
5. Norman Bielig
6. Benno Benziger
7. Matthias Riegel
8. Duke Agyapong
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