
Cycling is more than a product. It’s culture, passion and identity. Together with thought leaders and branding specialists, we talk about the art of emotional brand building: how bike brands earn attention, trust and a place in people’s lives. Get inspired, challenge how you think about branding and see how culture moves people, and in the end, product. Episodes in German or English. Brought to yo... more
| Publishes | Twice monthly | Episodes | 51 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

In dieser Folge sprechen Marius und Tim mit Patrick Lay, Mitgründer von Fingerscrossed. Patrick hat seine Ausbildung im Fahrradhandel gemacht, Textilbetriebswirtschaft studiert und lange im Modevertrieb gearbeitet, unter anderem bei Ralph Lauren und ... more
Steve Caballero turned pro as a skateboarder in 1980, one year before the first mass produced mountain bike ever reached a shop floor. He turns 62 in November and he is still riding. Still skating, still on the dirt bike, and these days mostly on his... more
Max Ammerl kommt nicht aus der Radbranche. Mit 19 hat er als maxliebtsneakers angefangen, Sneaker und Streetwear zu fotografieren, mitten im Hype um Air Max, Yeezys und die großen Kollabos. Danach Head of Marketing bei einer Streetwear-Brand, eigentl... more
Zum Start unseres neuen Formats drehen wir den Spieß mal um. Im GUEST SEAT teilen wir Folgen anderer Podcasts, in denen einer von uns selbst zu Gast war.
Den Anfang macht ein Gespräch, über das wir uns sehr gefreut haben. Tim war bei Norman Bielig ... more
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Toller Podcast mit großartigen Gästen! Themen sind immer interessant und man nimmt ein gutes Gefühl mit! Ich bin Fan!
Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.
Sehr interessanter Podcast 👍
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This show centers on branding, marketing, and storytelling within the bike industry, often featuring leaders from cycling brands, retailers, and media who share lessons on authentic brand building, community engagement, and product strategy. Episodes frequently explore topics like sponsorship dynamics, team and rider partnerships, direct-to-consumer approaches, and the shift from pure performance marketing to lifestyle and narrative-driven branding. A standout through-line is how brand culture, sustainability, and local-partner ecosystems shape successful cycling brands, with insights applicable to sponsors, agencies, and brands aiming to differentiate in a crowded market.
Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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These podcasts share a similar audience with MOVEMENT:
1. Besenwagen - der Radsport Podcast
2. Radio RTW
3. Ulle & Rick
4. SCYENCE Podcast
5. ENJOYYOURBIKE! Cycling-Lifestyle / Gravel- & Roadbike-Talk + Bike-Technik
MOVEMENT launched 3 years ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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Recent guests on MOVEMENT include:
1. Steve Caballero
2. Max Ammerl
3. Tim Teale
4. Tarek Rasouli
5. Manuel Fumic
6. Cassondra Spring
7. Sebastian Meinecke
8. Jan Sallawitz
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