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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Community Building
Emotional Branding
Bike Industry
Cargo Bikes
Bicycle Industry
Bicycles
Cycling
Sustainability
E-Bikes
Consumer Engagement
Branding
Propain Bicycles
Electric Bikes
Outdoor Industry
Performance Vs. Lifestyle
Mountain Biking
Gravel Bikes
Transportation Policy
Economic Forces
Tour De France

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesMonthlyEpisodes26Founded2 years ago
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Artwork for MOVEMENT

Latest Episodes

Standert ist mehr als eine Fahrradmarke.

Was 2012 als kleines Cycle Café in Berlin begann, ist heute ein fester Bestandteil der internationalen Road- und Gravelbike-Szene.

Max von Senger und Johannes Schroth haben aus ihrer Liebe zu Metallrahmen, D... more

Paris, autonome Fahrzeuge und der Blick in die Zukunft: Mitten in einer Zeit, in der sich Mobilität rasant verändert, beschäftigt sich Zukunftsforscher Stefan Carsten mit den großen Fragen – wie wir leben wollen, wie Städte neu gedacht werden und wel... more

Frankfurt, Premium-Bikes und digitale Transformation: Mitten im Herzen einer der reichsten Städte Europas hat sich KarlvonDrais in kürzester Zeit vom kleinen Bike-Store zum Multistore-Konzept mit knapp 50 Mitarbeitenden entwickelt – inklusive eigener... more

In dieser Episode sprechen wir mit Malthe Luda, Mitgründer von grouprides.cc – einer digitalen Plattform, mit der Radsport-Events organisiert, kommuniziert und verwaltet werden können.

Malthe erzählt, wie aus einem Buchprojekt zur Pandemiezeit der I... more

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Recent Guests

Dr. Stefan Carsten
Futurist, consultant, and author
Episode: 025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Malthe Luda
Founder of the GroupRides.cc platform
GroupRides.cc
Episode: 023 – GROUPRIDES.CC, Community Rides als Markenerlebnis – mit Malthe Luda
Nicole Lunzer
Vice President of Brand at WOOM Bikes
WOOM Bikes
Episode: 022 - WOOM, think like a child & act like a pro - mit Nicole Lunzer
Roman Arnold
Founder and Chairman of CANYON, leading brand in the bike industry.
CANYON
Episode: 020 – CANYON, wenn Marke etwas sehr persönliches ist – mit Roman Arnold
Norman Bielig
Founder and managing director of the creative agency Desire Lines.
Desire Lines
Episode: 017 - Community first! Wie Marken echte Nähe schaffen - mit Norman Bielig
Benno Benziger
Founder of Elektra and BennoBikes, noted for his contributions to the cargo bike category.
Episode: 016 - ELECTRA & BENNO Bikes, zwischen Funktion, Lifestyle & Innovation - mit Benno Bänziger
Matthias Riegel
Former political communicator for the Green Party, expert in societal dynamics and attention economies, now working within the bike industry
Zukunft Fahrrad
Episode: 015 - Neue Allianzen & klare Botschaften. Das Fahrrad als politisches Statement - mit Matthias Riegel
Duke Agyapong
A standout creative and prominent brand advocate for inclusivity in cycling, self-taught bike mechanic, and model.
Rapha
Episode: 013 - Inclusivity and Creativity in Cycling Culture - with Duke Agyapong
Alina Jäger
Content creator and passionate cyclist
Episode: 012 - CLIPPEDINANDFREE, viel mehr als nur Sunshine & Screentime, das Leben als Bike Influencerin - mit Alina Jäger

Host

Tim Teale
Co-host and branding specialist with a focus on emotional brand building and community engagement in the bike industry.

Reviews

5.0 out of 5 stars from 49 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germany10 months ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germanya year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is considered a valuable resource for anyone involved in the bike industry, offering unique insights and practical advice.
Listeners appreciate the engaging and informative discussions around emotional branding and community building.

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Talking Points

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025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Q: What immediate recommendations would you give to our bicycle industry to stimulate the mobility transition?
Engage in communication with community members, reduce product offers, and create inviting spaces in bike shops that promote local engagement.
025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Q: What makes you hopeful about the mobility transition in Germany?
The direction is clear and optimistic, but the speed is the challenging part. Cities like Munich and Hamburg are progressing in a positive direction.
025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Q: What is your motivation behind focusing on mobility changes?
The life of my children, because the way traffic is currently designed cannot continue. We need a drastic change in approach to mobility and urban living.
020 – CANYON, wenn Marke etwas sehr persönliches ist – mit Roman Arnold
Q: War das die Idee auch so ein bisschen?
Roman indicates that the direct-to-consumer approach stemmed from his early experiences and learning from his father's selling techniques.
020 – CANYON, wenn Marke etwas sehr persönliches ist – mit Roman Arnold
Q: Wie sieht ein Alltag bei dir oder so ein Tagesablauf so grob aus für dich?
Roman describes a varied routine filled with meetings including weekly updates with the CEO and investors, steering committee discussions, and occasional visits to suppliers in Asia, reflecting on the extensive hours worked when he started.

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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

Covering diverse perspectives on branding within the bike industry, episodes feature engaging discussions with industry leaders and branding specialists. The content focuses on emotional brand building, the need for authentic storytelling, and the strategic positioning of brands in a competitive landscape. Episodes highlight unique insights into consumer engagement, community building, and the evolving relationship between cycling culture and brand identity. Special attention is given to innovation and collaboration, making it particularly relevant for marketing professionals and entrepreneurs in the cycling and outdoor sectors. Offering insights in both German and English, this podcast seeks to inspire a new generation of branding enthusia... more

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Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Autsaid - Gravel Podcast
2. Radio RTW
3. Besenwagen - der Radsport Podcast
4. Ulle & Rick
5. Pushing Limits Podcast

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Dr. Stefan Carsten
2. Malthe Luda
3. Nicole Lunzer
4. Roman Arnold
5. Norman Bielig
6. Benno Benziger
7. Matthias Riegel
8. Duke Agyapong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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