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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Community Building
Emotional Branding
Bike Industry
Cargo Bikes
Bicycle Industry
Bicycles
Cycling
Sustainability
E-Bikes
Consumer Engagement
Branding
Propain Bicycles
Electric Bikes
Performance Vs. Lifestyle
Outdoor Industry
Mountain Biking
Gravel Bikes
Transportation Policy
Economic Forces
Tour De France

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesTwice monthlyEpisodes34Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for MOVEMENT

Latest Episodes

In diesem MOVEMENT MOMENT tauchen wir ein in die Welt von PROPAIN Bikes mit CEO David Assfalg. Wir sprechen ĂĽber die Kunst des Brandings in einer Branche, in der fast alle gute Produkte bauen und warum es deshalb umso wichtiger ist, sich ĂĽber die Mar... more

In unserer Jubiläumsfolge begrüßen wir einen ganz besonderen Gast: Pingo Magduschewski – Mike’s und Tim’s Vater und einen der prägendsten Distributoren der deutschen Fahrradbranche. Ein Gespräch über die Anfänge heute ikonischer Marken, über Markenau... more

YouTube

In dieser Folge spricht Tim mit Florian Danner, besser bekannt als Freeride Flo. Flo kommt aus der Filmproduktion und stand lange hinter der Kamera, bevor er begann, sich selbst zu filmen. Aus dem Filmemacher wurde eine One-Man-Crew und daraus eine P... more

Pas Normal Studios has become one of the most influential brands in modern cycling culture. Few labels manage to blend performance, aesthetics and community as seamlessly. In this episode, Marius and Tim sat down with Ida Holmen, the CMO helping shap... more

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Recent Guests

Florian Danner
Mountainbike Content Creator, known as Freeride Flo
Episode: 029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner
Dr. Stefan Carsten
Futurist, consultant, and author
Episode: 025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Malthe Luda
Founder of the GroupRides.cc platform
GroupRides.cc
Episode: 023 – GROUPRIDES.CC, Community Rides als Markenerlebnis – mit Malthe Luda
Nicole Lunzer
Vice President of Brand at WOOM Bikes
WOOM Bikes
Episode: 022 - WOOM, think like a child & act like a pro - mit Nicole Lunzer
Roman Arnold
Founder and Chairman of CANYON, leading brand in the bike industry.
CANYON
Episode: 020 – CANYON, wenn Marke etwas sehr persönliches ist – mit Roman Arnold
Norman Bielig
Founder and managing director of the creative agency Desire Lines.
Desire Lines
Episode: 017 - Community first! Wie Marken echte Nähe schaffen - mit Norman Bielig
Benno Benziger
Founder of Elektra and BennoBikes, noted for his contributions to the cargo bike category.
Episode: 016 - ELECTRA & BENNO Bikes, zwischen Funktion, Lifestyle & Innovation - mit Benno Bänziger
Matthias Riegel
Former political communicator for the Green Party, expert in societal dynamics and attention economies, now working within the bike industry
Zukunft Fahrrad
Episode: 015 - Neue Allianzen & klare Botschaften. Das Fahrrad als politisches Statement - mit Matthias Riegel
Duke Agyapong
A standout creative and prominent brand advocate for inclusivity in cycling, self-taught bike mechanic, and model.
Rapha
Episode: 013 - Inclusivity and Creativity in Cycling Culture - with Duke Agyapong

Hosts

Tim Teale
Content Director and Producer, Host focusing on branding for the bike industry.
Marius Burgmann
Host of the podcast, focusing on emotional branding in the bike industry.
Dominik Wieschermann
Host of the podcast, discussing branding and marketing within the bike sector.
Mike Magduschewski
Host focused on branding in the bike industry.

Reviews

4.9 out of 5 stars from 57 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast fĂĽr Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germanya year ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content highly relevant and insightful, especially for professionals in the bike industry.
The podcast is praised for its engaging discussions and expert guests.
Feedback indicates that listeners appreciate the blend of emotional branding and practical marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: Was ist dein Geheimnis, dass du immer noch so viel Energie hast?
Pingo attributes his vitality to his curiosity and passion for cycling, coupled with a focus on health and fitness.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: In der Branche gelandet?
Pingo describes his journey into the bike industry beginning with his love for cycling and the influence of his family who established Trisport.
029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner
Q: What do you think about authenticity in content creation?
Authenticity is very important and always received positively; showing vulnerability is a strength.
029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner
Q: How did you come to terms with the idea of building your brand in the biking community?
I didn't approach this strategically at first; I started because I genuinely wanted to make content and see how it grew.
029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner
Q: How would you describe your personal brand Freeride Flo?
I would describe myself as an everyday mountain biker who shares experiences of ups and downs in mountain biking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Age Range
Household Income
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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

This podcast offers an insightful exploration of emotional brand building within the bike industry, featuring discussions with leading experts and branding specialists. By focusing on marketing strategies, creativity, and the importance of positioning, it aims to inspire listeners and broaden their understanding of how branding can effectively resonate with consumers. Episodes delve into significant themes such as sustainability, community engagement, and storytelling in branding, appealing to those interested in the intersections of commerce and passion for cycling.

Where can I find podcast stats for MOVEMENT?

Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MOVEMENT get?

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What are the audience demographics for MOVEMENT?

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How many subscribers and views does MOVEMENT have?

To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Radio RTW
2. Besenwagen - der Radsport Podcast
3. Hotel Matze
4. Betreutes FĂĽhlen
5. Becker Petkovic

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MOVEMENT?

Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Florian Danner
2. Dr. Stefan Carsten
3. Malthe Luda
4. Nicole Lunzer
5. Roman Arnold
6. Norman Bielig
7. Benno Benziger
8. Matthias Riegel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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