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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Community Building
Emotional Branding
Bike Industry
Cargo Bikes
Bicycle Industry
Bicycles
Cycling
Sustainability
E-Bikes
Consumer Engagement
Branding
Propain Bicycles
Electric Bikes
Outdoor Industry
Performance Vs. Lifestyle
Mountain Biking
Gravel Bikes
Economic Forces
Transportation Policy
Tour De France

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesTwice monthlyEpisodes39Founded2 years ago
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EntrepreneurshipBusiness

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Artwork for MOVEMENT

Latest Episodes

Was passiert, wenn drei Menschen, die eigentlich keinen Auftrag haben, einfach das machen, wozu sie Lust haben? Genau das haben David Haase, Gerrit Knein und ich vor ein paar Wochen in Kapstadt ausprobiert.

David ist Fotograf und Director - er arbei... more

In this MOVEMENT MOMENT, we speak with Ander Olariaga, Brand Manager of Orbea, about a unique business model in the bike industry: the cooperative.

Ander explains what makes Orbea special as part of the Mondragon Corporation, one of the world's larg... more

In dieser Episode sprechen Tim und Marius mit Paul Voß – ehemaliger Straßenprofi bei Bora, mehrfacher Tour-Teilnehmer, heute Gravel-Athlet, Podcaster und Mitgründer von kamo.

Paul betreibt mit dem Besenwagen einen der ältesten Radsport-Podcasts Deut... more

In diesem MOVEMENT MOMENT sprechen wir mit Peter Bender über die bemerkenswerte Transformation der Bike-Branche in den letzten zehn Jahren – von techniklastiger Produktkommunikation hin zu emotionalem Lifestyle-Branding.

Peter teilt seine persönlich... more

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Recent Guests

Paul VoĂź
Ehemaliger StraĂźenprofi, Gravel-Athlet, MitgrĂĽnder von Carmo
Carmo (alkoholfreies Bier mit Elektrolyten)
Episode: 032 - kamo – Reward statt Performance: Wie ein alkoholfreies Bier eine neue Produktkategorie schaffen will – mit Paul Voß
Peter Bender
Branding expert focused on the bike industry
Episode: MOVEMENT MOMENT - Von bunten Trikots zu Lifestyle-Brands – Die Evolution der Bike-Branche - mit Peter Bender
Geoffry Janssens
Market Leader Van Rysel Deutschland
Decathlon
Episode: 031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Florian Danner
Mountainbike Content Creator, known as Freeride Flo
Episode: 029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner
Dr. Stefan Carsten
Futurist, consultant, and author
Episode: 025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Malthe Luda
Founder of the GroupRides.cc platform
GroupRides.cc
Episode: 023 – GROUPRIDES.CC, Community Rides als Markenerlebnis – mit Malthe Luda
Nicole Lunzer
Vice President of Brand at WOOM Bikes
WOOM Bikes
Episode: 022 - WOOM, think like a child & act like a pro - mit Nicole Lunzer
Roman Arnold
Founder and Chairman of CANYON, leading brand in the bike industry.
CANYON
Episode: 020 – CANYON, wenn Marke etwas sehr persönliches ist – mit Roman Arnold
Norman Bielig
Founder and managing director of the creative agency Desire Lines.
Desire Lines
Episode: 017 - Community first! Wie Marken echte Nähe schaffen - mit Norman Bielig

Hosts

Marius Burgmann
Host of the podcast and co-host of MOVEMENT - Branding for the bike industry.
Mike Magduschewski
Co-Host and branding specialist at ADLIPS.
Tim Teale
Co-Host, Content Director, and Producer at ADLIPS Branding Studio.
Dominik Wieschermann
Co-Host of the podcast and associated with ADLIPS Branding Studio.

Reviews

4.9 out of 5 stars from 60 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast fĂĽr Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germanya year ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall feedback highlights strong guest selections and engaging hosting styles.
The content is well-received for its relevance and practical applications to those in the biking sector.
Listeners appreciate the richness of the discussions and insights shared by industry experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Was war die Motivation von Decathlon, diese Marke Van Rysel ĂĽberhaupt zu grĂĽnden?
The primary motivation was to provide a better experience for cycling enthusiasts and ensure that Decathlon could accompany customers as they progressed in their cycling journey, particularly as they sought higher performance products.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Kannst du mir einmal ganz kurz den Jobtitle erklären, was das auf sich hat? Und vor allem, wie bist du dann von Decathlon zum Radsport zu Van Rysel gekommen?
Geoffry explains his unique role as Market Leader of Van Rysel in Germany, emphasizing the importance of the German market for the brand's growth and how his financial background and passion for cycling led to his transition.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: Was ist dein Geheimnis, dass du immer noch so viel Energie hast?
Pingo attributes his vitality to his curiosity and passion for cycling, coupled with a focus on health and fitness.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: In der Branche gelandet?
Pingo describes his journey into the bike industry beginning with his love for cycling and the influence of his family who established Trisport.
029 - Freeride Flo - Warum Unperfektion Vertrauen schafft: Personal Branding im Mountainbike - mit Florian Danner
Q: What do you think about authenticity in content creation?
Authenticity is very important and always received positively; showing vulnerability is a strength.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

The podcast centers around discussions with industry thought leaders and branding specialists, focusing on the nuances of emotional brand building specifically in the bike sector. Episodes explore a broad array of themes, including marketing strategies, customer engagement, and innovative creativity that helps businesses differentiate themselves in a competitive marketplace. The conversation often incorporates personal anecdotes from guests who share their journey and insights about the bike industry, making these discussions relatable and engaging for listeners. Notably, the bilingual approach (both German and English episodes) allows for a wider reach and engagement with a diverse audience.

Where can I find podcast stats for MOVEMENT?

Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MOVEMENT get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for MOVEMENT, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for MOVEMENT?

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How many subscribers and views does MOVEMENT have?

To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Besenwagen - der Radsport Podcast
2. Radio RTW
3. Antritt – Der Fahrradpodcast
4. SCYENCE Podcast
5. ENJOYYOURBIKE - Radsport, Gravelbike, Triathlon & Bikepacking

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MOVEMENT?

Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for MOVEMENT?

Rephonic provides full transcripts for episodes of MOVEMENT. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Paul VoĂź
2. Peter Bender
3. Geoffry Janssens
4. Florian Danner
5. Dr. Stefan Carsten
6. Malthe Luda
7. Nicole Lunzer
8. Roman Arnold

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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