Rephonic
Artwork for MOVEMENT

MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Emotional Branding
Bicycle Industry
Bike Industry
Community Building
Community Engagement
Cycling
Branding
Sustainability
Mountain Biking
Cargo Bikes
Bicycle Retail
Bicycles
Marketing Strategies
Customer Experience
E-Bikes
Cycling Industry
Woom Bikes
Outdoor Industry
Consumer Engagement
Karl Von Drais

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesTwice monthlyEpisodes47Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for MOVEMENT

Latest Episodes

Tarek Rasouli ist Gründer und Geschäftsführer von Rasoulution, einer Agentur für Sportmarketing und Kommunikation in München. Wer im Mountainbike unterwegs ist, kennt seine Arbeit, auch wenn er seinen Namen vielleicht nicht kennt. Red Bull District R... more

20 Jahre Profi, fünf Olympische Spiele, bis zu 22.000km pro Jahr auf dem Bike.

Manuel Fumic hat den Mountainbikesport von innen erlebt wie kaum ein anderer in Deutschland. Erst im großen T-Mobile Team, dann mit dem selbst aufgebauten FBI Team gemei... more

Cassondra Spring is Global Brand Lead at Liv Cycling, the only dedicated women's bike brand in the world. In this episode, Tim and Cassondra talk about what it actually takes to build a brand that serves an audience the industry had largely ignored, ... more

YouTube

Sebastian Meinecke ist Gründer und Geschäftsführer der URWAHN Engineering GmbH in Magdeburg, an die die Marke URWAHN Bikes angedockt ist. Seit über acht Jahren entwickelt er Fahrräder, die er mit metallischem 3D-Druck in Deutschland fertigt, mit Lief... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Besenwagen - der Radsport Podcast
Besenwagen - der Radsport PodcastBastian Marks, Andreas Stauff, Paul Voß
Ulle & Rick
Ulle & RickRick Zabel und Jan Ullrich
Radio RTW
Radio RTWRichard Weinzheimer, Tobias Knaup, Max Walscheid
Sportschau Tourfunk
Sportschau Tourfunksportschau.de
Betreutes Fühlen
Betreutes FühlenAtze Schröder & Leon Windscheid

Recent Guests

Cassondra Spring
Global Brand Lead, Liv Cycling
Liv Cycling (Giant Group)
Episode: 039 - Liv Cycling – Building the world's only dedicated women's bike brand – with Cassondra Spring
Sebastian Meinecke
Founder/CEO of URWAHN Engineering GmbH, URWAHN Bikes
URWAHN Engineering GmbH
Episode: 038 – URWAHN – 10 Tage Lieferzeit, null Lager, keine Kompromisse: Wenn das Produktionsmodell zur Markenstrategie wird – mit Sebastian Meinecke
Jan Sallawitz
Co-Founder and former Head of Brand at EVOC (nearly 17 years)
EVOC
Episode: 037 - EVOC* - Wie man eine Weltmarke aufbaut und wann man sie loslässt – mit Jan Sallawitz
Alex Thusbass
CEO and Managing Director, Hepha (Motor/Drive and Marketing)
Hepha
Episode: 036 - HEPHA – Das echte E-Bike wurde noch nie gebaut – mit Alex Thusbass
Annemiek van Vleuten
Professional cyclist, four-time world champion, Olympic gold medalist
Professional cyclist
Episode: 035 – How one athlete changed what women's cycling could become – with Annemiek van Vleuten
Gunnar Schmidt
Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel
Selbstständig (ehemals Automobilbranche)
Episode: 034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Gerrit Knein
Geschäftsführer eines Mittelständischen Unternehmens, später Solo-Creator; Kapstadt-basierter Content Creator
Independent Creator in Cape Town
Episode: 033 – Bike Content Produktion in Kapstadt: Warum echte Geschichten keine Briefings brauchen – mit Gerrit Knein & David Haase
David Haase
Werbefotograf, spezialisiert auf die Zusammenarbeit mit Werbeagenturen
Freelance photographer
Episode: 033 – Bike Content Produktion in Kapstadt: Warum echte Geschichten keine Briefings brauchen – mit Gerrit Knein & David Haase
Ander Olariaga
Episode: MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga

Hosts

Tim Teale
Co-founder and host with the branding studio; prominent in movement-branded content and bike industry storytelling.
Marius Burgmann
Co-host and branding expert with background in bike industry branding and studio leadership.
Mike Magduschewski
Co-host specializing in branding and podcast production within the bike space.

Reviews

4.9 out of 5 stars from 63 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germany2 years ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-chosen and bring diverse viewpoints from marketing to product development.
Overall, high-quality conversations that combine brand storytelling and hands-on bike industry insights.
Listeners appreciate practical takeaways that can be applied to retailer and brand strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Q: Gunnar, wer bist du und was machst du genau?
Ich bin Gunnar Schmidt, Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel. Mein Fokus liegt darauf, Bike Shops zu unterstützen, den Verkauf fair, ehrlich und messbar zu gestalten, damit Radkäufer einfache, gute Entscheidungen treffen können.
MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga
Q: Can you tell us how Orbea copes with the competition in the bike market?
The guest explains that differentiation comes from authenticity, relevance, and a history of reinvention, with emphasis on being a cooperative and a European manufacturer that communicates its impact honestly rather than chasing status, focusing on internal culture and tangible actions.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Was war die Motivation von Decathlon, diese Marke Van Rysel überhaupt zu gründen?
The primary motivation was to provide a better experience for cycling enthusiasts and ensure that Decathlon could accompany customers as they progressed in their cycling journey, particularly as they sought higher performance products.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Kannst du mir einmal ganz kurz den Jobtitle erklären, was das auf sich hat? Und vor allem, wie bist du dann von Decathlon zum Radsport zu Van Rysel gekommen?
Geoffry explains his unique role as Market Leader of Van Rysel in Germany, emphasizing the importance of the German market for the brand's growth and how his financial background and passion for cycling led to his transition.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: Was ist dein Geheimnis, dass du immer noch so viel Energie hast?
Pingo attributes his vitality to his curiosity and passion for cycling, coupled with a focus on health and fitness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

A commercially oriented show focused on branding for the bike industry, with episodes featuring founders, athletes, retailers, and industry leaders who discuss brand-building, retail psychology, product storytelling, and category creation. Guests range from e-bike makers and professional cyclists to retailers and marketing executives, often highlighting authentic storytelling, dealer partnership models, and community-driven branding. The format seems to attract listeners who want practical strategies for increasing brand relevance in a crowded bike market, including co‑founders shaping category narratives and brand leaders redefining retail experiences. A notable strength is the mix of hands-on, field-tested approaches (dealer collaboration... more

Where can I find podcast stats for MOVEMENT?

Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MOVEMENT get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for MOVEMENT, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for MOVEMENT?

Rephonic provides comprehensive predictive audience data for MOVEMENT, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does MOVEMENT have?

To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Besenwagen - der Radsport Podcast
2. Ulle & Rick
3. Radio RTW
4. Sportschau Tourfunk
5. Betreutes Fühlen

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MOVEMENT?

Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for MOVEMENT?

Rephonic provides full transcripts for episodes of MOVEMENT. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Cassondra Spring
2. Sebastian Meinecke
3. Jan Sallawitz
4. Alex Thusbass
5. Annemiek van Vleuten
6. Gunnar Schmidt
7. Gerrit Knein
8. David Haase

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days