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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Emotional Branding
Bicycle Industry
Bike Industry
Community Building
Community Engagement
Cycling
Branding
Sustainability
Cargo Bikes
Mountain Biking
Bicycle Retail
Bicycles
Marketing Strategies
Customer Experience
E-Bikes
Cycling Industry
WOOM Bikes
Outdoor Industry
Consumer Engagement
Karl Von Drais

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesTwice monthlyEpisodes45Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for MOVEMENT

Latest Episodes

Cassondra Spring is Global Brand Lead at Liv Cycling, the only dedicated women's bike brand in the world. In this episode, Tim and Cassondra talk about what it actually takes to build a brand that serves an audience the industry had largely ignored, ... more

Sebastian Meinecke ist Gründer und Geschäftsführer der URWAHN Engineering GmbH in Magdeburg, an die die Marke URWAHN Bikes angedockt ist. Seit über acht Jahren entwickelt er Fahrräder, die er mit metallischem 3D-Druck in Deutschland fertigt, mit Lief... more

Jan Sallawitz kam kurz nach der Gründung zu EVOC* und hat die Marke fast 17 Jahre lang als Head of Brand von innen heraus geprägt. Jan Sallawitz kam kurz nach der Gründung zu EVOC und hat die Marke fast 17 Jahre lang als Head of Brand von innen herau... more

Alex Thusbass ist Managing Director bei Hepha E-Bikes, einem der auffälligsten Newcomer der Branche. Als studierter Industriedesigner hat er das erste kommerzielle E-Mountainbike für Haibike mitentwickelt, kennt den Markt aus drei Perspektiven: als K... more

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Recent Guests

Jan Sallawitz
Co-Founder and former Head of Brand at EVOC (nearly 17 years)
EVOC
Episode: 037 - EVOC* - Wie man eine Weltmarke aufbaut und wann man sie loslässt – mit Jan Sallawitz
Alex Thusbass
CEO and Managing Director, Hepha (Motor/Drive and Marketing)
Hepha
Episode: 036 - HEPHA – Das echte E-Bike wurde noch nie gebaut – mit Alex Thusbass
Annemiek van Vleuten
Professional cyclist, four-time world champion, Olympic gold medalist
Professional cyclist
Episode: 035 – How one athlete changed what women's cycling could become – with Annemiek van Vleuten
Gunnar Schmidt
Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel
Selbstständig (ehemals Automobilbranche)
Episode: 034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Gerrit Knein
Geschäftsführer eines Mittelständischen Unternehmens, später Solo-Creator; Kapstadt-basierter Content Creator
Independent Creator in Cape Town
Episode: 033 – Bike Content Produktion in Kapstadt: Warum echte Geschichten keine Briefings brauchen – mit Gerrit Knein & David Haase
David Haase
Werbefotograf, spezialisiert auf die Zusammenarbeit mit Werbeagenturen
Freelance photographer
Episode: 033 – Bike Content Produktion in Kapstadt: Warum echte Geschichten keine Briefings brauchen – mit Gerrit Knein & David Haase
Ander Olariaga
Episode: MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga
Paul Voß
Ehemaliger Straßenprofi, Gravel-Athlet, Mitgründer von Carmo
Carmo (alkoholfreies Bier mit Elektrolyten)
Episode: 032 - kamo – Reward statt Performance: Wie ein alkoholfreies Bier eine neue Produktkategorie schaffen will – mit Paul Voß
Peter Bender
Branding expert focused on the bike industry
Episode: MOVEMENT MOMENT - Von bunten Trikots zu Lifestyle-Brands – Die Evolution der Bike-Branche - mit Peter Bender

Hosts

Tim Teale
Co-founder and host with the branding studio; prominent in movement-branded content and bike industry storytelling.
Marius Burgmann
Co-host and branding expert with background in bike industry branding and studio leadership.
Mike Magduschewski
Co-host specializing in branding and podcast production within the bike space.

Reviews

4.9 out of 5 stars from 63 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germany2 years ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-chosen and bring diverse viewpoints from marketing to product development.
Overall, high-quality conversations that combine brand storytelling and hands-on bike industry insights.
Listeners appreciate practical takeaways that can be applied to retailer and brand strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Q: Gunnar, wer bist du und was machst du genau?
Ich bin Gunnar Schmidt, Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel. Mein Fokus liegt darauf, Bike Shops zu unterstützen, den Verkauf fair, ehrlich und messbar zu gestalten, damit Radkäufer einfache, gute Entscheidungen treffen können.
MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga
Q: Can you tell us how Orbea copes with the competition in the bike market?
The guest explains that differentiation comes from authenticity, relevance, and a history of reinvention, with emphasis on being a cooperative and a European manufacturer that communicates its impact honestly rather than chasing status, focusing on internal culture and tangible actions.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Was war die Motivation von Decathlon, diese Marke Van Rysel überhaupt zu gründen?
The primary motivation was to provide a better experience for cycling enthusiasts and ensure that Decathlon could accompany customers as they progressed in their cycling journey, particularly as they sought higher performance products.
031 - Van Rysel – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Kannst du mir einmal ganz kurz den Jobtitle erklären, was das auf sich hat? Und vor allem, wie bist du dann von Decathlon zum Radsport zu Van Rysel gekommen?
Geoffry explains his unique role as Market Leader of Van Rysel in Germany, emphasizing the importance of the German market for the brand's growth and how his financial background and passion for cycling led to his transition.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: Was ist dein Geheimnis, dass du immer noch so viel Energie hast?
Pingo attributes his vitality to his curiosity and passion for cycling, coupled with a focus on health and fitness.

Audience Metrics

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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

A commercially oriented show focused on branding for the bike industry, with episodes featuring founders, athletes, retailers, and industry leaders who discuss brand-building, retail psychology, product storytelling, and category creation. Guests range from e-bike makers and professional cyclists to retailers and marketing executives, often highlighting authentic storytelling, dealer partnership models, and community-driven branding. The format seems to attract listeners who want practical strategies for increasing brand relevance in a crowded bike market, including co‑founders shaping category narratives and brand leaders redefining retail experiences. A notable strength is the mix of hands-on, field-tested approaches (dealer collaboration... more

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How many listeners does MOVEMENT get?

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To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Besenwagen - der Radsport Podcast
2. SCYENCE Podcast
3. Ulle & Rick
4. Radio RTW
5. ENJOYYOURBIKE! Cycling-Lifestyle / Gravel- & Roadbike-Talk + Bike-Technik

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

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Where can I see ratings and reviews for MOVEMENT?

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What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Jan Sallawitz
2. Alex Thusbass
3. Annemiek van Vleuten
4. Gunnar Schmidt
5. Gerrit Knein
6. David Haase
7. Ander Olariaga
8. Paul Voß

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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