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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Emotional Branding
Bicycle Industry
Branding
Bike Industry
Community Building
Community Engagement
Cycling
Mountain Biking
Sustainability
Cargo Bikes
Bicycle Retail
Bicycles
Marketing Strategies
Customer Experience
E-Bikes
Cycling Industry
Woom Bikes
Outdoor Industry
Social Media
Consumer Engagement

Cycling is more than a product. It’s culture, passion and identity. Together with thought leaders and branding specialists, we talk about the art of emotional brand building: how bike brands earn attention, trust and a place in people’s lives. Get inspired, challenge how you think about branding and see how culture moves people, and in the end, product. Episodes in German or English. Brought to yo... more

PublishesTwice monthlyEpisodes51Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for MOVEMENT

Latest Episodes

In dieser Folge sprechen Marius und Tim mit Patrick Lay, Mitgründer von Fingerscrossed. Patrick hat seine Ausbildung im Fahrradhandel gemacht, Textilbetriebswirtschaft studiert und lange im Modevertrieb gearbeitet, unter anderem bei Ralph Lauren und ... more

YouTube

Steve Caballero turned pro as a skateboarder in 1980, one year before the first mass produced mountain bike ever reached a shop floor. He turns 62 in November and he is still riding. Still skating, still on the dirt bike, and these days mostly on his... more

YouTube

Max Ammerl kommt nicht aus der Radbranche. Mit 19 hat er als maxliebtsneakers angefangen, Sneaker und Streetwear zu fotografieren, mitten im Hype um Air Max, Yeezys und die großen Kollabos. Danach Head of Marketing bei einer Streetwear-Brand, eigentl... more

YouTube

Zum Start unseres neuen Formats drehen wir den Spieß mal um. Im GUEST SEAT teilen wir Folgen anderer Podcasts, in denen einer von uns selbst zu Gast war.

Den Anfang macht ein Gespräch, über das wir uns sehr gefreut haben. Tim war bei Norman Bielig ... more

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Recent Guests

Steve Caballero
Professional skateboarder, long-time sponsor relationship with Vans and Powell Peralta
Powell Peralta, Vans
Episode: 043 - How a skate legend ends up on a dirt jump bike with 61 - with Steve Caballero
Max Ammerl
Global Brand Manager, Uvex Sports
Uvex Sports
Episode: 042 - uvex - Wie einer aus der Sneakerwelt eine 100 Jahre alte Marke aufmischt - mit Max Ammerl
Tim Teale
Head of ADLIPS Studios
ADLIPS Studios
Episode: MOVEMENT GUEST SEAT 001: Tim am Lagerfeuer vom Desire Lines Podcast - Warum Kommunikation der größere Hebel ist als der nächste Motor
Tarek Rasouli
Marketing and communications agency founder; Red Bull District Rides organizer and FMBA co-founder
Resolution / FMBA
Episode: 041 – RED BULL DISTRICT RIDE – Wie eine Legende des Freeride MTB den Sport bis heute prägt – mit Tarek Rasouli
Manuel Fumic
Professional mountain bike racer and team manager, 44 years old, from Stuttgart area
Former Mountainbike-Pro, ex-Team Manager
Episode: 040 – Was Marken von Athleten wirklich bekommen – Jubiläumsfolge mit Manuel Fumic
Cassondra Spring
Global Brand Lead, Liv Cycling
Liv Cycling (Giant Group)
Episode: 039 - LIV Cycling – Building the world's only dedicated women's bike brand – with Cassondra Spring
Sebastian Meinecke
Founder/CEO of URWAHN Engineering GmbH, URWAHN Bikes
URWAHN Engineering GmbH
Episode: 038 – URWAHN – 10 Tage Lieferzeit, null Lager, keine Kompromisse: Wenn das Produktionsmodell zur Markenstrategie wird – mit Sebastian Meinecke
Jan Sallawitz
Co-Founder and former Head of Brand at EVOC (nearly 17 years)
EVOC
Episode: 037 - EVOC* - Wie man eine Weltmarke aufbaut und wann man sie loslässt – mit Jan Sallawitz
Alex Thusbass
CEO and Managing Director, Hepha (Motor/Drive and Marketing)
Hepha
Episode: 036 - HEPHA – Das echte E-Bike wurde noch nie gebaut – mit Alex Thusbass

Hosts

Tim Teale
Host of MOVEMENT podcast, ADLIPS Branding Studio (through podcast description)
Marius Burgmann
Host of MOVEMENT podcast, ADLIPS Branding Studio
Mike Magduschewski
Host of MOVEMENT branding podcast, ADLIPS Branding Studio

Reviews

4.8 out of 5 stars from 71 ratings
  • Absolut empfehlenswert

    Toller Podcast mit großartigen Gästen! Themen sind immer interessant und man nimmt ein gutes Gefühl mit! Ich bin Fan!

    Apple Podcasts
    5
    Anders Tellen
    Germany19 days ago
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germany2 years ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praxisnahe Tipps für Retail-Branding und Content-Strategie.
Wertvoll für Bike-Branding und Sponsoring-Insights.
Hochwertige Gäste, klare Branding-Ansätze.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
Germany/Business/Marketing
Apple Podcasts
#181
Germany/Business
Apple Podcasts
#13
Austria/Business/Marketing
Apple Podcasts
#35
Switzerland/Business/Marketing
Apple Podcasts
#232
Austria/Business

Talking Points

Recent interactions between the hosts and their guests.

034 - „Was geht noch am Preis?" – Vom Marken-Gap bis zum Kaufabschluss – mit Gunnar Schmidt
Q: Gunnar, wer bist du und was machst du genau?
Ich bin Gunnar Schmidt, Verkaufstrainer und Vertriebsberater für den Zweirad-Fachhandel. Mein Fokus liegt darauf, Bike Shops zu unterstützen, den Verkauf fair, ehrlich und messbar zu gestalten, damit Radkäufer einfache, gute Entscheidungen treffen können.
MOVEMENT MOMENTS - ORBEA – When company culture becomes a brand advantage - with Ander Olariaga
Q: Can you tell us how Orbea copes with the competition in the bike market?
The guest explains that differentiation comes from authenticity, relevance, and a history of reinvention, with emphasis on being a cooperative and a European manufacturer that communicates its impact honestly rather than chasing status, focusing on internal culture and tangible actions.
031 - VAN RYSEL – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Was war die Motivation von Decathlon, diese Marke Van Rysel überhaupt zu gründen?
The primary motivation was to provide a better experience for cycling enthusiasts and ensure that Decathlon could accompany customers as they progressed in their cycling journey, particularly as they sought higher performance products.
031 - VAN RYSEL – Von null auf World Tour: Wie Decathlon eine Rennrad-Corebrand aufbaut – mit Geoffry Janssens
Q: Kannst du mir einmal ganz kurz den Jobtitle erklären, was das auf sich hat? Und vor allem, wie bist du dann von Decathlon zum Radsport zu Van Rysel gekommen?
Geoffry explains his unique role as Market Leader of Van Rysel in Germany, emphasizing the importance of the German market for the brand's growth and how his financial background and passion for cycling led to his transition.
030 - Trisport und die Geburt der modernen Fahrradindustrie – mit Pingo Magduschewski
Q: Was ist dein Geheimnis, dass du immer noch so viel Energie hast?
Pingo attributes his vitality to his curiosity and passion for cycling, coupled with a focus on health and fitness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

This show centers on branding, marketing, and storytelling within the bike industry, often featuring leaders from cycling brands, retailers, and media who share lessons on authentic brand building, community engagement, and product strategy. Episodes frequently explore topics like sponsorship dynamics, team and rider partnerships, direct-to-consumer approaches, and the shift from pure performance marketing to lifestyle and narrative-driven branding. A standout through-line is how brand culture, sustainability, and local-partner ecosystems shape successful cycling brands, with insights applicable to sponsors, agencies, and brands aiming to differentiate in a crowded market.

Where can I find podcast stats for MOVEMENT?

Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MOVEMENT get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for MOVEMENT, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for MOVEMENT?

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How many subscribers and views does MOVEMENT have?

To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Besenwagen - der Radsport Podcast
2. Radio RTW
3. Ulle & Rick
4. SCYENCE Podcast
5. ENJOYYOURBIKE! Cycling-Lifestyle / Gravel- & Roadbike-Talk + Bike-Technik

How many episodes of MOVEMENT are there?

MOVEMENT launched 3 years ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MOVEMENT?

Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for MOVEMENT?

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What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Steve Caballero
2. Max Ammerl
3. Tim Teale
4. Tarek Rasouli
5. Manuel Fumic
6. Cassondra Spring
7. Sebastian Meinecke
8. Jan Sallawitz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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