Sie sind die Monsters of Content Marketing. Ihre Plattformen, Kampagnen und Formate fluten die Republik, machen Marken zu Medien. Und ihnen widmet fischerAppelt seinen Podcast. Einmal im Monat unterhält sich Chefredakteur Dirk Benninghoff mit Branchengrößen über ihre spannendsten Cases – von Strategie über Technologie und Story bis hin zu Distribution, Data und KPIs – und werden natürlich auch ger... more
Publishes | Monthly | Episodes | 80 | Founded | 7 years ago |
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Language | Number of Listeners | Categories | BusinessMarketingManagement |
Monsters of Content Marketing – by fischerAppelt
Er lässt die Innovation von der Leine, hat reaktionsschnellen Klartext als Antwort auf Donald Trump parat und begeistert seine Chefs für Youtube und LinkedIn: Unser neues Podcast-Monster Guido Warlimon... more
Monsters of Content Marketing – by fischerAppelt
Kiez-Kicker, Kult-Club, Underdog, Freibeuter: An schillernden Synonymen hat es dem FC St. Pauli nie gemangelt – wohl aber an sportlichem Erfolg. Der ist momentan da – und hebt damit auch die Marke FC S... more
Monsters of Content Marketing – by fischerAppelt
Ein Mann spricht Klartext: Gunnar Fischer ist der Kopf hinter der Astra-Werbung, der Marketeer hinter dem Slogan „Was dagegen?“. In der ersten Folge unseres Monster-of-Content-Marketing-„Kiez-Special“ ... more
Monsters of Content Marketing – by fischerAppelt
Diese Frau hat eine Königin wiederbelebt: Angela Brötel, Kommunikations- und Marketingchefin der LBBW – Deutschlands größter Landesbank – verantwortet einen der originellsten Influencer-Cases der letzt... more
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Ich lasse mich super gern von den Geschichten der Marketing Monster inspirieren, einfach gut umgesetzt. PS: Die Folgen-Visuals sind herausragend!
Macht Spaß zuzuhören. Freue mich auf die weiteren Folgen!
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Monsters of Content Marketing launched 7 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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