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The Monday Morning Marketing

Esther and Melanie
Artificial Intelligence
Marketing
Public Relations
Email Marketing
Social Media
Linkedin
Content Marketing
Customer Experience
Marketing Mix
SEO
Small Businesses
Video Marketing
Marketing Strategy
Social Media Marketing World
Facebook Ads
Easter Eggs
Imposter Syndrome
Nikki Rausch
Nostalgia In Marketing
Local Accents

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode. **Winner of Digital Women Podcast of ... more

PublishesWeeklyEpisodes343Founded7 years ago
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MarketingBusiness

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Artwork for The Monday Morning Marketing

Latest Episodes

In this episode, Melanie explains Allbound Marketing and why the future of marketing isn't about choosing between inbound or outbound marketing. It's about bringing both together into one connected strategy.

If you've ever created great content, ru... more

Ever wondered why you pay more for some things? It's all about perceived value!

In today’s episode, Melanie dives into the fascinating concept of perceived value. Ever bought a bottle of wine for €30 when you could've gotten a similar one for €10? ... more

In this episode, we learn why scaling your small business can lead to greater success and how to do it more effectively.

Discover strategies from expert Aaron Gibson that every entrepreneur should know today and in the future.

YouTube

Many business owners feel uncomfortable with the idea of doing a competitor analysis, worrying it may lead to copying.

However, conducting a competitor analysis can be a game-changer!

In this episode, Melanie shares valuable strategies on howto ef... more

YouTube

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Recent Guests

Aaron Gibson
Founder/CEO of Hurry
Hurry
Episode: Episode 342 - Scaling Up with Aaron Gibson
Jacinta Devlin
Marketing consultant specializing in small business growth
Episode: Episode 339 - The Marketing Mix with Jacinta Devlin
Dan Knowlton
Founder of Knowlton Marketing, marketing expert
Knowlton Marketing
Episode: Episode 336 - Advertainment with Dan Knowlton
Ken Nedy
Email marketing expert and author
Ken Nedy Consulting
Episode: Episode 333 - Has AI Killed Email Marketing with Ken Nedy
Nikki Rausch
Sales Maven
Sales Maven
Episode: Episode 330 - Art of Sales with Nikki Rausch
Aggie Meroni
Facebook ads expert and course creator
WhiteBDigital (Instagram handle)
Episode: Episode 327 - Facebook Ads with Aggie Meroni
Izy Boyd
Sustainability expert and marketing thinker
Episode: Episode 324 - Sustainable Marketing with Izy Boyd
David Levin
Writer and social media expert; speaker who talks about standing out online
Independent/Writer
Episode: Episode 321 - How to Stand Out Online with Dave Levin
Sara McCracken
PR trainer, consultant, and founder of The PR Club
The PR Club
Episode: Episode 318 - Why Small Businesses Need PR But Don’t Need Big PR Budgets with Sara McCracken

Hosts

Melanie Boylan
Co-host of The Monday Morning Marketing; marketing practitioner with a focus on practical growth tactics for small businesses.
Esther Ocampo
Host of The Monday Morning Marketing; brings marketing perspectives with broad SME relevance and a focus on practical advice.

Reviews

5.0 out of 5 stars from 13 ratings
  • Marketing made simple for small business owners

    Esther and Melanie break down marketing in a way that actually makes sense for small businesses. Love the Monday morning format, perfect timing to start the week with fresh ideas. They bring on guests with real expertise and keep everything practical and actionable.

    Apple Podcasts
    5
    GCPR Team
    Philippinesa year ago
  • đź’Žđź’Žđź’Ž

    Came for Eitan Koters episode and stayed for more! No matter what industry or stage of business you’re in, you’ll find inspiring stories, actionable tips, and trend updates to support your goals! And even if you backtrack to previous years episodes they’re still incredibly relevant topics! I love topics on SEO and systems!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Excellent marketing ideas and insights

    Lots of valuable advice and practical ideas. And Esther and Melanie make it enjoyable and easy to listen to.

    Apple Podcasts
    5
    robb8218
    United Kingdom2 years ago
  • Dynamic Duo!

    Esther and Melanie really know their stuff - tune in for your weekly dose of marketing tips with these two marketing experts.

    Apple Podcasts
    5
    Lb2467
    United Kingdom5 years ago
  • Informative and an Easy Listen

    A really good value rich content for your business. You don’t know what you don’t know. I’ve picked up some great tips.

    Apple Podcasts
    5
    Filofox7
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts keep conversations actionable and energizing.
Clear, friendly delivery with a good guest mix.
Consistently valuable marketing insights for small businesses.
Great guests with practical takeaways, not theory-only.
Marketing tips that are easy to implement, even for busy owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#192
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 342 - Scaling Up with Aaron Gibson
Q: What makes you keep starting new ventures despite the pain of scaling?
He notes a personal drive to build and mentor teams, finding gratification in watching people grow and in solving real problems, which motivates continued entrepreneurship.
Episode 292 - How to be your own publicist with no experience or connections with Gloria Chou
Q: How long does it typically take to hear back after pitching, and what should you do while waiting?
Follow up strategically, track email opens, engage with journalists' content, and provide timely updates; expect multiple follow-ups over weeks, adding value each time to keep the conversation alive.
Episode 292 - How to be your own publicist with no experience or connections with Gloria Chou
Q: For smaller businesses, how should PR be prioritized in their marketing budget and efforts?
PR should be viewed as a long-term, value-building activity that complements paid and owned channels; focus on earned media and building credibility through relevant, timely pitches rather than chasing expensive agency routes.
Episode 295 - How Marketers are Using AI with Ayo Abbas
Q: Where do you see AI taking marketing and marketeers?
She envisions marketers shifting to curating AI outputs, shaping strategy, and handling higher‑level work while reducing grunt tasks, with new service models and potentially customized AI assistants or GPTs.
Episode 295 - How Marketers are Using AI with Ayo Abbas
Q: Just asking, how are you using AI?
Ayo describes widespread use among marketers, including research, strategy, planning, content creation, and productivity tasks, with many preferring to be anonymous about usage in surveys.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Household Income
Social Media Reach

Frequently Asked Questions About The Monday Morning Marketing

What is The Monday Morning Marketing about and what kind of topics does it cover?

A practical marketing show focused on helping small businesses grow through actionable tactics, real-world examples, and hands-on guidance. Episodes explore a broad mix of topics—from using AI in content and ethical automation to local advertising, relationship-building, and diversifying presence beyond online channels—often featuring guest experts who share concrete strategies for SMEs. A standout through-line is balancing creativity with credibility: maintaining authentic brand voice, measuring results, and applying tactics that work in real-world markets. Unique strengths include a strong emphasis on local community tactics, practical dashboards and checklists, and guests who translate complex topics into repeatable steps for practitione... more

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1. The GaryVee Audio Experience

How many episodes of The Monday Morning Marketing are there?

The Monday Morning Marketing launched 7 years ago and published 343 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Monday Morning Marketing?

Recent guests on The Monday Morning Marketing include:

1. Aaron Gibson
2. Jacinta Devlin
3. Dan Knowlton
4. Ken Nedy
5. Nikki Rausch
6. Aggie Meroni
7. Izy Boyd
8. David Levin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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