Rephonic
Artwork for Momentum
Artificial Intelligence
Cognism
Product-Led SEO
Exit Five
SEO
Google
Llms
Linkedin
Brand Experience
Marketing
Content Marketing
Content Engine
Webflow
Partnerships
AEO / AI Engine Optimization
Zero-Click Content
Authority (SEO)
Marketing Funnel
B2B Marketing

Ahead of the marketing curve. Host Jordan Chenevier-Truchet sits down with CMOs and VPs of Marketing/Growth to dive into the strategies, systems, and pivotal moments that make marketing a revenue driver. Real conversations. Real numbers. Real insights from practitioners who've scaled companies from €1M to €100M ARR. Produced by Bulldozer, the marketing collective behind €500M+ in pipeline generati... more

PublishesWeeklyEpisodes12Founded4 months ago
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BusinessMarketingEntrepreneurship

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Artwork for Momentum

Latest Episodes

To receive our marketing & growth strategies by email: bullishbulldozer.substack.com/

To work with Bulldozer: bulldozer-collective.com

April Dunford is the world's leading expert on B2B positioning and the author of Obviously Awesom... more

To receive our marketing & growth strategies by email: bullishbulldozer.substack.com/

To work with Bulldozer: bulldozer-collective.com

Google is dead. Everyone will use LLMs. Eli Schwartz disagrees and he explains why.

In this extr... more

To receive our marketing & growth strategies by email: bullishbulldozer.substack.com/

To work with Bulldozer: bulldozer-collective.com

Kieran Flanagan is SVP Marketing, AI & GTM at HubSpot, comes from a software engineering backgrou... more

To receive our marketing & growth strategies by email: bullishbulldozer.substack.com/

To work with Bulldozer: bulldozer-collective.com

Most B2B communities are dead Slack groups. Dave Gerhardt built one that people actually pay for ... more

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Recent Guests

April Dunford
Author and positioning expert
Obviously Awesome (author)
Episode: April Dunford: The Positioning Mistakes That Kill B2B Deals - Momentum #6
Kieran Flanagan
SVP Marketing at HubSpot
HubSpot
Episode: The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot - Momentum #5
Dave Gerhardt
Founder of Exit Five, former CMO
Exit Five
Episode: Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five) - Momentum #4
Alice de Courcy
Former CMO of Cognism
Cognism
Episode: The First-Time CMO Playbook (Alice de Courcy, ex-CMO at Cognism) - Momentum #3
Eli Schwartz
Author of Product-led SEO (best seller)
Author/SEO Expert
Episode: The Contrarian's Guide to SEO in the Age of Al (Eli Schwartz) - Momentum #2
Adrian Rosenkranz
CRO at Webflow
Webflow
Episode: Is the Website Dead? Webflow’s CRO on AI Search & Zero-Click (Adrian Rosenkranz, CRO @Webflow) - Momentum #1

Host

Jordan Chenevier-Truchet
Host of Momentum

Chart Rankings

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Apple Podcasts
#70
France/Business/Marketing

Talking Points

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The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot - Momentum #5
Q: Can you explain how you use AI to personalize outreach and content at HubSpot?
We use AI-driven workflows that integrate internal and external data to tailor content and outreach; over time, more data and memory enable more precise, scalable personalization while emphasizing human oversight and outcome-focused metrics.
The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot - Momentum #5
Q: How do you design a recruitment process to find AI-capable marketers?
Use task-based assessments that force candidates to demonstrate AI-enabled outcomes (e.g., rebuild a website or create a marketing asset from scratch) and look for high-agency results in portfolios and problem-solving examples.
AI and the future of websites
Q: What are the four pillars to own the answer and convert traffic in an AI-enabled web landscape?
The pillars are Authority, Measurement, Content, and Technical readiness. Together they ensure visibility, trackability, relevance, and a technically friendly structure that allows AI to understand and accurately represent the brand in conversations.
AI and the future of websites
Q: Right now, you're sitting on a lot of data. How do you see the AI impacting the market in general based on the data you have at hand?
AI bot crawlers have surged, showing that websites are increasingly being interpreted by machines as more than just static data; this requires rethinking site experiences so they are dynamic, personalized, and useful for both human visitors and AI-driven inquiries.
Is the Website Dead? Webflow’s CRO on AI Search & Zero-Click (Adrian Rosenkranz, CRO @Webflow) - Momentum #1
Q: What role do agencies and partners play in Webflow's strategy?
Partnerships are a strategic imperative for empowering customers with creativity and implementation, with incentives aligned to partner success and a belief that agencies add unique capabilities beyond pure software deployment.

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Frequently Asked Questions About Momentum

What is Momentum about and what kind of topics does it cover?

Momentum offers candid conversations with CMOs, VPs of Marketing, and growth leaders about the systems, strategies, and signals that turn marketing into a revenue engine. Episodes frequently center on positioning, product-led growth, AI integration in marketing, community-driven channels, and scalable demand engines for B2B tech. Guests range from positioning experts and first-time CMOs to builders of communities and AI-driven marketing leaders, providing practical playbooks, tactical frameworks, and real-world metrics. The show tends to favor pragmatic, experiment-driven approaches and often threads in lessons from scaling marketing to multi-million ARR ranges. A notable through-line is the balance between human-driven craft and AI-enabled... more

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Rephonic provides a wide range of podcast stats for Momentum. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Momentum and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Momentum get?

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What are the audience demographics for Momentum?

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How many subscribers and views does Momentum have?

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Which podcasts are similar to Momentum?

These podcasts share a similar audience with Momentum:

1. Le café du market' ☕ ton podcast marketing B2B

How many episodes of Momentum are there?

Momentum launched 4 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Momentum?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Momentum?

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What guests have appeared on Momentum?

Recent guests on Momentum include:

1. April Dunford
2. Kieran Flanagan
3. Dave Gerhardt
4. Alice de Courcy
5. Eli Schwartz
6. Adrian Rosenkranz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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