
A show that explores the role that customers play in helping companies build to their next level of growth. Hosted by Anna Furmanov. Visit furmanovmarketing.com to learn more about the host.
| Publishes | Weekly | Episodes | 274 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Hi, we need to talk. This is important.
One of the worst things that AI is doing to PMMs right now: making pattern recognition look like insight. I've been surprised how many tools give you dozens of "insights" without anything to back it up other ... more
Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos.
Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specif... more
In the last episode (270), Caitlin Sullivan (AI + Customer Research expert) asked me "what would have to change for you to feel that AI is trustworthy?" It's a really good question and I answer it in this short episode.
Subscribe to Building With Bu... more
I know, I know. Season 5 wrapped up. But I couldn't help myself.
Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, ... more
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Anna is ahead of the curve, and she’s actively helping startups and growing companies take a buyer-centric approach to marketing and growth. The landscape has shifted over the last several years, and along with her guests she is helping to shape how we are evolving as marketers to get a seat at the table and make a lasting impact.
No fluff interviews with some of the best marketers around.
I’m a huge fan of Anna’s perspective and how she relates to her guest. A must listen!
I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of guestss to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.
I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of gears to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #56 |
Recent interactions between the hosts and their guests.
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The show consistently centers on turning customer insights into growth, messaging, and competitive advantage for startups and B2B companies. Episodes frequently explore how to engage customers throughout the journey—from early research and product feedback to advocacy, retention, and education—often examining the interplay between human judgment and AI tools in extracting meaningful insights. Notable threads include customer-centric positioning, the role of customer marketing and advocacy, and practical tactics that turn customer stories into measurable growth. A standout aspect is the emphasis on tangible, actionable strategies—such as education programs, recognition initiatives, and hands-on storytelling—delivered through thoughtful inter... more
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this podcast launched 6 years ago and published 274 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Eric Holland
2. Caitlin Sullivan
3. Kevin Lau
4. Melanie Paddock
5. Shannon Howard
6. Aditya Vempaty
7. Isaac Ware
8. Mark Huber
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