Building With Buyers: Startup Marketing and Growth Fueled By Customers
Anna FurmanovA show that explores the role that customers play in helping companies build to their next level of growth. Hosted by Anna Furmanov. Visit furmanovmarketing.com to learn more about the host.
| Publishes | Monthly | Episodes | 276 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong.
We discuss:
From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;
Previously Gong, now Hubspot. What did you do in your first 90 days;
One PMM... more
Natalie Marcotullio & Mark Kilens invited me on their podcast GTM News Desk.
We discuss:
How do you build messaging that actually sticks across every team that touches it?
How do you know when an "insight" is genuinely worth acting on or when it'... more
Hi, we need to talk. This is important.
One of the worst things that AI is doing to PMMs right now: making pattern recognition look like insight. I've been surprised how many tools give you dozens of "insights" without anything to back it up other ... more
Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos.
Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specif... more
Key Facts
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Recent Guests
Host
Reviews
- Amazing Host. Wonderful Guests. Great Topics.
Anna is ahead of the curve, and she’s actively helping startups and growing companies take a buyer-centric approach to marketing and growth. The landscape has shifted over the last several years, and along with her guests she is helping to shape how we are evolving as marketers to get a seat at the table and make a lasting impact.
Apple Podcasts5AJStonehouse
United Statesa year ago - Top-tier guests
No fluff interviews with some of the best marketers around.
Apple Podcasts5evforijaUnited States2 years ago - Great listen!
I’m a huge fan of Anna’s perspective and how she relates to her guest. A must listen!
Apple Podcasts5amcgoveaUnited States2 years ago - Solid insight and on target content
I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of guestss to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.
Apple Podcasts5h011yw00dUnited States3 years ago - Solid insight and on target content
I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of gears to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.
Apple Podcasts5h011yw00dUnited States3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #153 |  United Kingdom/Business/Marketing |
Apple Podcasts | #44 |  Germany/Business/Marketing |
Apple Podcasts | #162 |  Indonesia/Business/Marketing |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on how customers shape growth, with practical frameworks for turning customer research into messaging, positioning, and GTM enablement. Episodes frequently explore AI-assisted insights, structured experimentation, and the human nuances that drive durable B2B marketing results. A standout is how guests—from product marketers to customer marketing leaders—illustrate the enduring value of customer-centric strategies, even as technology and AI tools evolve. The format tends to be both tactical and strategic, making it useful for listeners who want actionable takeaways they can apply to startups and scaling companies alike.
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How many episodes of this podcast are there?
this podcast launched 6 years ago and published 276 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Anna Furmanov
2. Eric Holland
3. Caitlin Sullivan
4. Kevin Lau
5. Melanie Paddock
6. Shannon Howard
7. Aditya Vempaty
8. Isaac Ware
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