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Artwork for Building With Buyers: Startup Marketing and Growth Fueled By Customers

Building With Buyers: Startup Marketing and Growth Fueled By Customers

Anna Furmanov
Customer Insights
Startup Growth
Customer Research
Customer Engagement
B2B Marketing
Marketing Strategy
Customer Marketing
Content Marketing
AI Tools
Positioning
Startups
Marketing Strategies
Customer Experience
SEO
Product Marketing
Customer Feedback
Product Development
Customer Retention
Jobs To Be Done
Sales Strategy

A show that explores the role that customers play in helping companies build to their next level of growth. Hosted by Anna Furmanov. Visit furmanovmarketing.com to learn more about the host.

PublishesWeeklyEpisodes274Founded6 years ago
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MarketingBusiness

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Artwork for Building With Buyers: Startup Marketing and Growth Fueled By Customers

Latest Episodes

Hi, we need to talk. This is important.

One of the worst things that AI is doing to PMMs right now: making pattern recognition look like insight. I've been surprised how many tools give you dozens of "insights" without anything to back it up other ... more

Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos.

Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specif... more

In the last episode (270), Caitlin Sullivan (AI + Customer Research expert) asked me "what would have to change for you to feel that AI is trustworthy?" It's a really good question and I answer it in this short episode.

Subscribe to Building With Bu... more

I know, I know. Season 5 wrapped up. But I couldn't help myself.

Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, ... more

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Recent Guests

Eric Holland
Recovering product marketer, co-founder of Mojo PMM
Mojo PMM
Episode: 272 - Should AI Help You Write? with Eric Holland (Mojo PMM)
Caitlin Sullivan
Expert in AI for customer research and trainer for growth ready product and design teams.
Episode: 270 - How AI Is Transforming Customer Research (Caitlin Sullivan)
Kevin Lau
VP of Global Customer Marketing at Freshworks
Freshworks
Episode: 267 - Creating Customers for Life: Reimagining Customer Marketing (Kevin Lau, Freshworks)
Melanie Paddock
Senior Manager Customer Marketing and Advocacy at Gainsight
Gainsight
Episode: 266 - How To Turn Customer Marketing Into Your Strategic Advantage (Melanie Paddock, Gainsight)
Shannon Howard
Senior Director of Customer and Content Marketing at Intellum
Intellum
Episode: 265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Aditya Vempaty
VP of Marketing at MoEngage
MoEngage
Episode: 263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)
Isaac Ware
Head of Demand Generation at UserGems
UserGems
Episode: 262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Mark Huber
VP of Marketing at UserEvidence
UserEvidence
Episode: 260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
Hannah Shamji
Former therapist and now consumer psychology researcher
Episode: 259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Logical)

Host

Anna Furmanov
Furmanov Marketing founder focused on customer-driven growth and positioning for startups and scaleups.

Reviews

4.8 out of 5 stars from 60 ratings
  • Amazing Host. Wonderful Guests. Great Topics.

    Anna is ahead of the curve, and she’s actively helping startups and growing companies take a buyer-centric approach to marketing and growth. The landscape has shifted over the last several years, and along with her guests she is helping to shape how we are evolving as marketers to get a seat at the table and make a lasting impact.

    Apple Podcasts
    5
    AJStonehouse
    United States9 months ago
  • Top-tier guests

    No fluff interviews with some of the best marketers around.

    Apple Podcasts
    5
    evforija
    United States2 years ago
  • Great listen!

    I’m a huge fan of Anna’s perspective and how she relates to her guest. A must listen!

    Apple Podcasts
    5
    amcgovea
    United States2 years ago
  • Solid insight and on target content

    I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of guestss to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.

    Apple Podcasts
    5
    h011yw00d
    United States3 years ago
  • Solid insight and on target content

    I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of gears to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.

    Apple Podcasts
    5
    h011yw00d
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for bringing high-caliber guests and practical, non-fluffy marketing advice.
Many say episodes are actionable and deeply practical for teams building in B2B and SaaS.
The show is credited with helping marketers shape customer-centric strategies that actually move revenue.
Audience notes the show is a top source for startup marketing insights and customer-centric tactics.
Listeners appreciate the depth and specificity of the interviews with experienced marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

267 - Creating Customers for Life: Reimagining Customer Marketing (Kevin Lau, Freshworks)
Q: What are your hopes and fears for 2026 in relation to AI?
My hope is that AI will make us more strategic and effective as practitioners, while my fear is that it could lead to complacency in critical thinking.
267 - Creating Customers for Life: Reimagining Customer Marketing (Kevin Lau, Freshworks)
Q: How does customer marketing work with product marketing?
Customer marketing operates separately from product marketing at Freshworks, focusing on adoption and retention strategies while supporting the overall customer journey.
265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Q: Can you talk a little bit more about how you see those two things as different?
Customer marketing should nurture relationships towards growth, not just be promotional.
265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Q: Why do you think CMOs might be sleeping on the customer marketing opportunity?
Often it's because they've never done it before and are typically focused on new logo acquisition.
263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)
Q: How do you manage to align diverse teams located in different regions?
The structure allows localized product teams to address regional nuances while maintaining a higher-level narrative; there needs to be continuous alignment on messaging.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show consistently centers on turning customer insights into growth, messaging, and competitive advantage for startups and B2B companies. Episodes frequently explore how to engage customers throughout the journey—from early research and product feedback to advocacy, retention, and education—often examining the interplay between human judgment and AI tools in extracting meaningful insights. Notable threads include customer-centric positioning, the role of customer marketing and advocacy, and practical tactics that turn customer stories into measurable growth. A standout aspect is the emphasis on tangible, actionable strategies—such as education programs, recognition initiatives, and hands-on storytelling—delivered through thoughtful inter... more

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These podcasts share a similar audience with this podcast:

1. The Amy Porterfield Show
2. Pivot

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 274 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Eric Holland
2. Caitlin Sullivan
3. Kevin Lau
4. Melanie Paddock
5. Shannon Howard
6. Aditya Vempaty
7. Isaac Ware
8. Mark Huber

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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