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Artwork for Building With Buyers: Startup Marketing and Growth Fueled By Customers

Building With Buyers: Startup Marketing and Growth Fueled By Customers

Anna Furmanov
Content Marketing
B2B Marketing
SEO
Marketing Strategies
Webflow
Startup Marketing
Content Strategy
Early Stage Startups
Positioning and Messaging
Customer Insights
Inbound Marketing
Startups
Podcasting
Marketing Foundations
Positioning
Lead Generation
Customer Engagement
Influencer Marketing
Product Marketing
Homepage Messaging

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer... more

PublishesWeeklyEpisodes258Founded5 years ago
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Artwork for Building With Buyers: Startup Marketing and Growth Fueled By Customers

Latest Episodes

After 5+ years working with early and growth stage companies, I created the Customer Insights Roadmap, a 4-phase process that helps founders/CEOs and their teams understand their customers deeply, translate those insights into clear and compelling po... more

So ya know how I’m exploring the role that customers play in helping companies build to their next level of growth? My goal is to invite on more superstar customer marketers and this episode is no exception.

Why such an obsession with customer mark... more

I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I’ve had for a while around customer marketing and customer advocacy.

Yes, most people agree that understanding customer n... more

Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it.

Tommy is founder at The Co... more

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Recent Guests

Holly Higgins
Senior Customer Marketing Manager
Nectar
Episode: 256 - Customer Marketing Is Your Hidden Growth Lever (Holly Higgins, Customer Marketing at Nectar)
Tommy Walker
Founder of The Content Studio, focused on content marketing for B2B startups.
The Content Studio
Episode: 254 - How To Create A State Of The X Report (Should You?)
Shoshana Kordova
Founder of Peel Product Marketing, specializing in customer-infused messaging.
Peel Product Marketing
Episode: 253 - What Is A Useful Customer Insight?
Gianna Scorsone
Expert in customer-led growth and the CEO of ChampionHQ
ChampionHQ
Episode: 252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
Teryn Thomas
Founder and CEO at EdLight
EdLight
Episode: 247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)
Foti Panagiotakopoulos
Founder at GrowthMentor
GrowthMentor
Episode: 246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)
Georgia Austin
Founder of Wordbrew
Wordbrew
Episode: 244 - BONUS: Focused Growth Clinic For Wordbrew
Amanda Natividad
VP of Marketing at SparkToro
SparkToro
Episode: 240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)
Greg Portnoy
CEO and Co-Founder at Euler
Euler
Episode: 239 - Why Everyone's Talking About Customer Led Growth Again (Greg Portnoy, CEO & Co-Founder at Euler)

Host

Anna Furmanov
Host who specializes in customer insights and startup marketing, providing actionable strategies for founders to improve engagement and growth by focusing on customer needs and feedback.

Reviews

4.8 out of 5 stars from 60 ratings
  • Amazing Host. Wonderful Guests. Great Topics.

    Anna is ahead of the curve, and she’s actively helping startups and growing companies take a buyer-centric approach to marketing and growth. The landscape has shifted over the last several years, and along with her guests she is helping to shape how we are evolving as marketers to get a seat at the table and make a lasting impact.

    Apple Podcasts
    5
    AJStonehouse
    United States2 months ago
  • Top-tier guests

    No fluff interviews with some of the best marketers around.

    Apple Podcasts
    5
    evforija
    United States2 years ago
  • Great listen!

    I’m a huge fan of Anna’s perspective and how she relates to her guest. A must listen!

    Apple Podcasts
    5
    amcgovea
    United States2 years ago
  • Solid insight and on target content

    I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of guestss to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.

    Apple Podcasts
    5
    h011yw00d
    United States2 years ago
  • Solid insight and on target content

    I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of gears to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.

    Apple Podcasts
    5
    h011yw00d
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions about startup growth and customer engagement.
The show is a valuable resource for understanding modern marketing trends.
High-quality guests providing actionable marketing strategies.
Anna provides strong credibility and relatable perspectives for startup founders and marketers.
Listeners appreciate the focus on customer-driven insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

254 - How To Create A State Of The X Report (Should You?)
Q: How did you come up with the order of questions and the phrasing of questions for the State of Discontent Report?
Tommy designed the survey questions to create a narrative arc that would draw readers in and encourage them to reflect deeply on their experiences in content creation, ultimately leading them to valuable insights about their frustrations.
254 - How To Create A State Of The X Report (Should You?)
Q: What do you think makes really good content?
Tommy believes that good content starts with a solid premise, which gets you 80% of the way there, and emphasizes understanding the emotional engagement of the audience.
253 - What Is A Useful Customer Insight?
Q: How do you know something is an insight?
Insights come from peeling back layers during customer interviews to uncover deeper understanding, rather than accepting surface-level answers.
253 - What Is A Useful Customer Insight?
Q: How would you say you try to differentiate yourself?
Shoshana emphasizes her focus on customer-infused messaging, starting from the customers' needs to create effective positioning and messaging.
246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)
Q: What are the most common reasons people get on the platform?
The most common reasons are product market fit, how to go to market, and overburdened founders wearing multiple hats.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content centers around startup growth and emphasizes the critical role of customer insights in shaping marketing strategies. A variety of expert guests share their experiences and insights on topics like customer engagement, content creation, and the dynamics between startups and their customers. The conversations often highlight practical advice, making this resource especially beneficial for startup founders looking to enhance their marketing efforts by placing customers at the forefront of their strategies. Unique aspects include actionable insights based on real-world experiences, which aim to empower listeners to leverage customer feedback for tangible growth results.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. This American Life
3. The Daily
4. the goop podcast
5. Better! with Dr. Stephanie

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Holly Higgins
2. Tommy Walker
3. Shoshana Kordova
4. Gianna Scorsone
5. Teryn Thomas
6. Foti Panagiotakopoulos
7. Georgia Austin
8. Amanda Natividad

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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