Modern Marketing + Measurement
Modern Marketing + MeasurementHosted by Becky Johnson
Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
| Publishes | Weekly | Episodes | 36 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search rankings. Jake ... more
Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI shou... more
Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between platforms, ho... more
Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's... more
Key Facts
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Reviews
- Exceptional pod!
Adweek gets some very interesting guests! Kudos! There’s great insights and objective opinions in almost every episode.
Apple Podcasts5Steve Kim II
United States8 months ago
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Apple Podcasts | #106 |  South Africa/Business/Marketing |
Apple Podcasts | #250 |  South Korea/Business/Marketing |
Audience Metrics
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Modern Marketing + Measurement?
These podcasts share a similar audience with Modern Marketing + Measurement:
1. Pivot
2. HBR IdeaCast
3. SmartLess
How many episodes of Modern Marketing + Measurement are there?
Modern Marketing + Measurement launched a year ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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