Modern Marketing + Measurement
Advertising WeekExploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
| Publishes | Weekly | Episodes | 10 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch. Marie breaks down how modern partnershi... more
In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines. We discuss the... more
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page. We envision incr... more
In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement. From retail media to cross-... more
Key Facts
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Reviews
- Exceptional pod!
Adweek gets some very interesting guests! Kudos! There’s great insights and objective opinions in almost every episode.
Apple Podcasts5Steve Kim II
United Statesa month ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #109 |  United Kingdom/Business/Marketing |
Apple Podcasts | #70 |  Italy/Business/Marketing |
Apple Podcasts | #24 |  Israel/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Modern Marketing + Measurement launched 4 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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