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Artwork for Mind the Model: The Modern Marketer's Guide to AI

Mind the Model: The Modern Marketer's Guide to AI

Emmalee Crellin and Nathan Guerra
Artificial Intelligence
Retail Media
AI In Marketing
Springboards
Openai
Synthetic Audiences
IAB Australia
Google
Testfeed
South By Southwest
Gai Le Roy
Microsoft Copilot
Amazon
Chatgpt
This Is Flow
Commerce Media
MCP
UCP
Australia
Generative Engine Optimization (GEO)

Buckle up! "Mind the Model: The Modern Marketer's Guide to AI" is here to cut through the BS and provide insight into how advertising and marketing teams are really using AI. Join Emmalee Crellin and Nathan Guerra, two seasoned advertising pros based in sunny Sydney, as they empower you to confidently integrate AI into your daily work.

Each episode, Em and Nate, along with a special guest—from CMO... more

PublishesMonthlyEpisodes15Founded10 months ago
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Artwork for Mind the Model: The Modern Marketer's Guide to AI

Latest Episodes

Welcome to Episode 015 of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Nathan Guerra and guest co-host Cat McGinn (filling in for Emmalee Crellin), sit down with Alexis Griveau, the CEO and co-founder of Chime Labs. Before transitio... more

Roger Dunn on AI, Agentic Commerce, and the Future of Retail Media

Retail media expert Roger Dunn joins hosts Nathan Guerra and Emmalee Crellin to discuss the evolving landscape of AI and retail. With more than two decades of experience, Dunn is a l... more

YouTube

Welcome to Episode 013 of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, sit down with Millie Marconi — a seasoned entrepreneur who spent nine years growing a marketing agency before founding TestFee... more

People First, AI Second — with Catherine Rushton

Episode Overview:

Nathan Guerra and Emmalee Crellin are back to dive into the intersection of human intuition and machine learning. In this episode, they sit down with Catherine Rushton (affectionate... more

YouTube

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Recent Guests

Roger Dunn
Retail media leader with 20+ years in the industry; AI commerce advocate and newsletter author
Diageo, Citrus Ad, Group M; IAB Retail Media Council; AI Commerce Brief author
Episode: Roger Dunn - EP014
Millie Marconi
Entrepreneur, founder of TestFeed
TestFeed
Episode: Mind the Model: 013 Millie Marconi
Catherine Rushton
Chief Strategy Officer and Partner at This is Flow
This is Flow
Episode: Mind the Model: Ep 012 Catherine Rushton
Pip Bingemann
Co-founder and CEO of Springboards, ex-agency strategist
Springboards
Episode: Mind the Model: Episode 011: Pip Bingemann
Kiri Masters
Independent commentator, speaker, advisor and podcast host; founder of Bobsled Marketing
Retail Media expert; Forbes, The Drums, WARC
Episode: Mind the Model: Episode 010: Kiri Masters
Martin Bertilsson
Veteran digital advertising executive, former head of Google Analytics APAC, mentor of AI startups, founder of Aimsoo
Aimsoo
Episode: Mind the Model: Episode 009: Martin Bertilsson
Adam Goodman
Director of AI and Advertising for APAC and Microsoft
Microsoft
Episode: Mind the Model: Episode 008: Adam Goodman
Natalia Tkowska
Creative lead behind Natalka, visual storytelling expert
Natalka
Episode: Mind the Model: Episode 007: Natalia Talkowska
Gai Le Roy
CEO of IAB Australia, thought leader in AI governance and digital advertising
IAB Australia
Episode: Mind the Model: Episode 006: Gai Le Roy

Hosts

Nathan Guerra
Host of Mind the Model; experienced advertising professional based in Sydney; co-host.
Emmalee Crellin
Co-host and host; experienced advertising professional based in Sydney; co-host.

Reviews

5.0 out of 5 stars from 5 ratings
  • Great New Poscast on AI!

    I’m new to the AI world but Emmalee and Nathan make this world of AI palatable and possible for everyone to join and learn, no matter how far along (or not) we might be. Well done!!

    Apple Podcasts
    5
    RobinSD0001
    United States10 months ago
  • Complex topics made clear

    A fantastic new podcast with great energy from the hosts. They strike the right balance between being insightful and approachable, making complex topics feel clear and engaging. Each conversation flows naturally, with thoughtful questions and practical takeaways. You can tell they know their stuff and genuinely enjoy exploring these ideas. Definitely worth a listen — I’m excited to see where the series goes!

    Apple Podcasts
    5
    Dodge2000
    Australia10 months ago

Listeners Say

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Hosts make AI accessible and actionable for all experience levels.

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Talking Points

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Mind the Model: Episode 008: Adam Goodman
Q: What do you see as the biggest friction point to scaling AI usage in organizations?
Adam highlights coordination and awareness gaps across regions and departments, noting that sometimes decisions made in Europe or the US don't trickle down to Australia, which hinders adoption and practical usage.
Mind the Model: Episode 008: Adam Goodman
Q: Adam, do you consider yourself to be an AI optimist, realist or pessimist?
Adam identifies as an optimist about extracting maximum value from AI within the given platform and context, believing the next 12 months will be exciting as capabilities mature and adoption broadens.
Mind the Model: Episode 008: Adam Goodman
Q: Adam, what is your favorite AI model and why?
Adam says the MAI image model is photorealistic and versatile for everyday tasks like home and holiday uses, but he emphasizes that he actually uses AI all day—within Teams, PowerPoint, and for this interview—so the value comes from broad applicability across work and life.
Mind the Model: 013 Millie Marconi
Q: What's your favorite AI model and what was the last thing you used it for?
Millie cites Claude Opus 4.6 for enterprise-ready documents, using it to generate and tailor branded proposals and decks for specific clients.
Mind the Model: Episode 002: Kate Russell
Q: What was the last thing Kate asked AI to do for her?
She asked for ideas to help a toddler get dressed in the morning, which led to a creative game involving pretending to be spiders; it worked well.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Two seasoned advertising professionals host practical AI-focused conversations with senior marketers, agency leaders, and tech thinkers. Episodes center on real-world implementation of AI in marketing and advertising, governance, creative workflows, and practical tips for prompting, data strategy, and organizational change. A notable strength is its emphasis on people-centered AI, governance, and tangible takeaways that listeners can apply immediately, making complex topics approachable without sacrificing depth. The show often features guests who are industry leaders or innovators in AI-enabled marketing, providing a mix of strategic guidance and hands-on insights that appeal to practitioners aiming to do more with AI in their daily work.

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this podcast launched 10 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Roger Dunn
2. Millie Marconi
3. Catherine Rushton
4. Pip Bingemann
5. Kiri Masters
6. Martin Bertilsson
7. Adam Goodman
8. Natalia Tkowska

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