Analytics Talks
Métricas BossCriado em 2015, o Analytics Talks é um podcast semanal que aborda temas relacionados a Analytics de um jeito divertido, com o intuito de informar e provocar reflexões sobre o mercado de dados e analytics do Brasil. O Analytics Talks é um programa da Métricas Boss, uma consultoria de Digital Analytics e um blog que reúne o que há de novidades no mercado de dados e métricas.
| Publishes | Weekly | Episodes | 413 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Category | Technology |
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Latest Episodes
Em pleno 2026, muitas empresas ainda sofrem com times de marketing focados puramente no topo do funil, sem qualquer visibilidade sobre o que acontece com o usuário após o cadastro ou download do aplicativo. Essa separação gera discussões crônicas: ma... more
Estudos recentes revelam uma realidade dura no mercado brasileiro: em média, a cada 10 dados analisados no Google Analytics, 4 estão incorretos. O problema central é que a maioria das empresas trata a mensuração como um projeto de instalação com iníc... more
O mercado se posiciona como data-driven, mas a realidade técnica é assustadora: o índice geral de confiabilidade do GA4 no Brasil é de apenas 64%. Isso significa que mais de um terço de tudo o que as empresas analisam está incorreto. Neste episódio, ... more
Após um hiato de atualizações, o mercado de Analytics acelerou com o retorno das Conversões Assistidas ao GA4, permitindo uma visão clara da jornada do cliente em até 90 dias. Além disso, o novo Planejador de Cenários promete trazer previsibilidade e... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #49 |  Brazil/Technology |
Apple Podcasts | #79 | Brazil/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Analytics Talks
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How many episodes of Analytics Talks are there?
Analytics Talks launched 5 years ago and published 413 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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