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Artwork for Metavertising // Metaverse Marketing

Metavertising // Metaverse Marketing

Ely Santos
Roblox
Meta
Smart Glasses
Industrial Metaverse
Youtube
Digital Twin
Extended Reality
China
AI In Engineering
Sony
Siemens Teamcenter
Headsets Vs Smart Glasses
AI Glasses

How is marketing going to be in the metaverse? How are we are going to use it? How can marketers ensure that they're exploring possibilities to the fullest? All of these questions (and more) are being answered in my podcast, Metavertising. With many special guests from across the globe, each one with their unique skills, to help us understand the metaverse better, so that we can make sure we are e... more

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Artwork for Metavertising // Metaverse Marketing

Latest Episodes

Is China quietly shaping the future of smart glasses & AI glasses?

In this episode of Metavertising, Ely Santos sits down with Sylvan Shen, XR Technical Producer at Emmy-winning immersive studio No Ghost, China Reporter at ImmersiveWire, and builder... more

Are AI glasses finally having their iPhone moment?

In this episode of Metavertising, Ely Santos sits down with Oscar Falmer, Wearables Developer Advocate at Meta, to unpack why Meta AI glasses are gaining real consumer traction after years of AR hyp... more

Is the next $500M entertainment franchise hiding inside a Roblox game your kids are already playing? In this Metavertising episode, Ely Santos sits down with James Purell — founder of Building Blocks, Roblox verified creator, and the mind behind one ... more

Meta Connect had hiccups—but did it just spark the mainstream AR era? XR developer Tom Krikorian (Studio 84) joins Ely Santos to unpack first impressions of Ray-Ban Display, why the EMG wristband is the real breakthrough, and what devs need before th... more

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Recent Guests

Sylvan Shen
XR technical producer at No Ghost; China reporter at ImmersiveWire
No Ghost; ImmersiveWire
Episode: #53 - China’s Smart Glasses Boom w/ Sylvan Shen
Oscar Falmer
Wearables developer advocate at Meta
Meta
Episode: #52 - AI Glasses: Is This the iPhone Moment? w/ Oscar Falmer from Meta
James Purell
Founder of Building Blocks; Roblox verified creator; former Roblox content creator and strategist
Building Blocks; Roblox
Episode: #51 - Next Marvel From Roblox? IP, Brainrot & Brand Playbooks w/ James Purell
Tom Krikorian
VisionOS developer and XR creator
Studio 84 / Vision Pro collective
Episode: #50 - Meta Ray-Ban Display & Meta Connect w/ Tom Krikorian
Ben Widdowson
Head of Marketing for Immersive Engineering at Siemens
Siemens
Episode: #49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens
Will Bryan
Co-founder of Yes Sir Media, Roblox animation pioneer
Yes Sir Media
Episode: #48 - Roblox as an Animation Platform w/ Will Bryan from Yessir Media

Host

Eli Santos
Host of Metavertising with a focus on metaverse marketing and immersive tech.

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#53 - China’s Smart Glasses Boom w/ Sylvan Shen
Q: What role does AI play in the current glasses market, and how might open‑source or cross‑brand AI influence adoption globally?
AI is central to the value proposition, with multimodal AI expanding capabilities. Allowing users to choose AI models and providing privacy safeguards can help adoption, while Western and Chinese ecosystems may converge around interoperable AI strategies to build user trust.
#53 - China’s Smart Glasses Boom w/ Sylvan Shen
Q: What are the main barriers to global adoption of Chinese smart glasses, and what should brands do to build trust abroad?
Key barriers are privacy concerns and perceived quality. Brands should pursue international certifications, comply with local laws, engage co‑branding with Western fashion partners, and offer flexibility in AI models to allow user choice and demonstrate commitment to safety.
#53 - China’s Smart Glasses Boom w/ Sylvan Shen
Q: How do you categorize smart glasses in the Chinese market, and what are the four tiers you described?
I described four tiers: a lightweight audio‑first pair, virtual portable monitors like Xreal, MetaRibbon AI glasses with daily life capture and AI interaction, and the most comprehensive AI plus AR glasses that aim at spatial computing and complex interactions.
#50 - Meta Ray-Ban Display & Meta Connect w/ Tom Krikorian
Q: What do you think Meta got right, and what did they miss from a developer's perspective at Connect?
Meta showed ambition with hardware like the Ray-Ban Display, but the software and ecosystem remain unstable and underserviced for developers, with limited SDKs and logistics challenges that hurt early adoption and trust in the platform.
#50 - Meta Ray-Ban Display & Meta Connect w/ Tom Krikorian
Q: Tom, tell us a little bit about yourself, what you do in your background.
I've been an XR developer for more than ten years, working across HoloLens, Quest, and Magic Leap, and recently focusing on visionOS and Vision Pro as a freelance creator for brands, with Studio 84 helping build high-quality experiences for the Apple Vision Pro.

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Frequently Asked Questions About Metavertising // Metaverse Marketing

What is Metavertising // Metaverse Marketing about and what kind of topics does it cover?

The show centers on how marketing and product experience intersect with the evolving metaverse, XR, wearables, and creator-led brand activations. Episodes frequently explore AI-enabled wearables, AR/VR hardware, digital twins, and platform-specific strategies (Roblox, metaverse ecosystems, and enterprise XR) for businesses. Guests tend to be practitioners and technologists who translate complex metaverse concepts into actionable marketing, product, or developer opportunities, often discussing monetization, partnerships with creators, and practical workflows for B2B and consumer-facing use cases. Unique strengths include a hands-on, developer- and brand-focused lens, concrete use-cases across industries, and a willingness to critique hardwar... more

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1. De Grote Tech Show | BNR
2. De Technoloog | BNR
3. Tweakers Podcast
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Metavertising // Metaverse Marketing launched 5 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Metavertising // Metaverse Marketing?

Recent guests on Metavertising // Metaverse Marketing include:

1. Sylvan Shen
2. Oscar Falmer
3. James Purell
4. Tom Krikorian
5. Ben Widdowson
6. Will Bryan

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