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Artwork for Metavertising // Metaverse Marketing

Metavertising // Metaverse Marketing

Ely Santos
Roblox
Smart Glasses
Meta
Industrial Metaverse
Even Realities
Youtube
Digital Twin
Extended Reality
China
Augmented Reality
AI In Engineering
Sony
Siemens Teamcenter
Headsets Vs Smart Glasses
AI Glasses

How is marketing going to be in the metaverse? How are we are going to use it? How can marketers ensure that they're exploring possibilities to the fullest? All of these questions (and more) are being answered in my podcast, Metavertising. With many special guests from across the globe, each one with their unique skills, to help us understand the metaverse better, so that we can make sure we are e... more

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Artwork for Metavertising // Metaverse Marketing

Latest Episodes

Camera-free smart glasses just hit a $1 billion valuation. Even Realities is betting that the winning pair of AI glasses is the one you forget you are wearing.

In this episode of Metavertising, host Ely Santos sits down with Raag Harshavat, develope... more

Is China quietly shaping the future of smart glasses & AI glasses?

In this episode of Metavertising, Ely Santos sits down with Sylvan Shen, XR Technical Producer at Emmy-winning immersive studio No Ghost, China Reporter at ImmersiveWire, and builder... more

Are AI glasses finally having their iPhone moment?

In this episode of Metavertising, Ely Santos sits down with Oscar Falmer, Wearables Developer Advocate at Meta, to unpack why Meta AI glasses are gaining real consumer traction after years of AR hyp... more

Is the next $500M entertainment franchise hiding inside a Roblox game your kids are already playing? In this Metavertising episode, Ely Santos sits down with James Purell — founder of Building Blocks, Roblox verified creator, and the mind behind one ... more

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Recent Guests

Raag Harshavat
Los Angeles-based ecosystem builder in AR/wearables, previously at Snap Inc and Meta
Even Realities
Episode: #54 - The $1B Smart Glasses Bet Against Cameras w/ Raag Harshavat from Even Realities
Sylvan Shen
XR technical producer at No Ghost; China reporter at ImmersiveWire
No Ghost; ImmersiveWire
Episode: #53 - China’s Smart Glasses Boom w/ Sylvan Shen
Oscar Falmer
Wearables developer advocate at Meta
Meta
Episode: #52 - AI Glasses: Is This the iPhone Moment? w/ Oscar Falmer from Meta
James Purell
Founder of Building Blocks; Roblox verified creator; former Roblox content creator and strategist
Building Blocks; Roblox
Episode: #51 - Next Marvel From Roblox? IP, Brainrot & Brand Playbooks w/ James Purell
Tom Krikorian
VisionOS developer and XR creator
Studio 84 / Vision Pro collective
Episode: #50 - Meta Ray-Ban Display & Meta Connect w/ Tom Krikorian
Ben Widdowson
Head of Marketing for Immersive Engineering at Siemens
Siemens
Episode: #49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens
Will Bryan
Co-founder of Yes Sir Media, Roblox animation pioneer
Yes Sir Media
Episode: #48 - Roblox as an Animation Platform w/ Will Bryan from Yessir Media

Host

Eli Santos
Host of Metavertising with a focus on metaverse marketing and immersive tech.

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Talking Points

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#54 - The $1B Smart Glasses Bet Against Cameras w/ Raag Harshavat from Even Realities
Q: What can developers expect in the near future for the platform?
Raag emphasizes ongoing commitment to user growth and product improvements, regular software updates, expanded enterprise use cases, better tooling, and more community events to support developers.
#54 - The $1B Smart Glasses Bet Against Cameras w/ Raag Harshavat from Even Realities
Q: Walk us through how a developer would ship their first app, including what the SDK looks like and the Even Hub workflow.
Developers access full SDK and documentation at hub.evenrealities.com, download the simulator to see a green display in their IDE, and build web-based applications that run on a phone and communicate with the glasses. The workflow supports JavaScript/web tooling, NPM, and Claude integration for rapid prototyping and customization.
#53 - China’s Smart Glasses Boom w/ Sylvan Shen
Q: What role does AI play in the current glasses market, and how might open‑source or cross‑brand AI influence adoption globally?
AI is central to the value proposition, with multimodal AI expanding capabilities. Allowing users to choose AI models and providing privacy safeguards can help adoption, while Western and Chinese ecosystems may converge around interoperable AI strategies to build user trust.
#53 - China’s Smart Glasses Boom w/ Sylvan Shen
Q: What are the main barriers to global adoption of Chinese smart glasses, and what should brands do to build trust abroad?
Key barriers are privacy concerns and perceived quality. Brands should pursue international certifications, comply with local laws, engage co‑branding with Western fashion partners, and offer flexibility in AI models to allow user choice and demonstrate commitment to safety.
#53 - China’s Smart Glasses Boom w/ Sylvan Shen
Q: How do you categorize smart glasses in the Chinese market, and what are the four tiers you described?
I described four tiers: a lightweight audio‑first pair, virtual portable monitors like Xreal, MetaRibbon AI glasses with daily life capture and AI interaction, and the most comprehensive AI plus AR glasses that aim at spatial computing and complex interactions.

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Frequently Asked Questions About Metavertising // Metaverse Marketing

What is Metavertising // Metaverse Marketing about and what kind of topics does it cover?

The show centers on how marketing and product experience intersect with the evolving metaverse, XR, wearables, and creator-led brand activations. Episodes frequently explore AI-enabled wearables, AR/VR hardware, digital twins, and platform-specific strategies (Roblox, metaverse ecosystems, and enterprise XR) for businesses. Guests tend to be practitioners and technologists who translate complex metaverse concepts into actionable marketing, product, or developer opportunities, often discussing monetization, partnerships with creators, and practical workflows for B2B and consumer-facing use cases. Unique strengths include a hands-on, developer- and brand-focused lens, concrete use-cases across industries, and a willingness to critique hardwar... more

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Metavertising // Metaverse Marketing launched 5 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Metavertising // Metaverse Marketing?

Recent guests on Metavertising // Metaverse Marketing include:

1. Raag Harshavat
2. Sylvan Shen
3. Oscar Falmer
4. James Purell
5. Tom Krikorian
6. Ben Widdowson
7. Will Bryan

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