Come mai alcune aziende hanno un grande successo? Quali sono i modelli di business che si nascondono dietro? Come si possono applicare per innovare un business? Merlino è il primo podcast in Italia interamente dedicato ai modelli di business e scoprire quali sono gli "ingredienti magici" che hanno portato a risultati straordinari. Partendo da storie di successo e scavando nei modelli di business, ... more
Publishes | Weekly | Episodes | 8 | Founded | 2 years ago |
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Language | Italian | Categories | BusinessMarketing |
Tutti (o quasi) amiamo la musica. Ma nessuno, neanche in Silicon Valley, era riuscito a costruire qualcosa che avesse a che fare con essa. Almeno, fino a quando è arrivato lui. Daniel Ek, che con la sua Spotify, piattaforma che ospita anche il nostro... more
Siete nella vostra stanza e avete in mente un'idea che pensate essere geniale. Magari una serie tv destinata a diventare virale, un innovativo smartwatch pronto a stravolgere il mercato o un gioco da tavolo che sbaraglierà tutti i noiosi modelli prec... more
Cosa hanno in comune Amazon, Netflix e un negozio online di self publishing? Perché si sente tanto parlare oggi di "nicchia"? Come fanno attività "impensabili" a trovare clienti anche se si rivolgono a piccoli gruppi? Tutte queste domande hanno una s... more
"Non è una borsa. E' una Birkin". E' con queste parole che in una scena del celebre film "Sex and the City" un commesso di Hermes risponde a Samantha, una delle protagoniste, che rimane di stucco dinanzi ad un tempo di attesa di anni per la borsa che... more
Ammettiamolo almeno una volta, prenotando un volo, avete scelto un volo low-cost. Forse il servizio non sarà stato il migliore, probabilmente l’attesa al gate era migliorabile, ma il prezzo era troppo conveniente per lasciarselo sfuggire. Tuttavia, q... more
Comprando una macchinetta del caffè in capsule, potreste probabilmente pensare di aver fatto un affare. Una bella macchina a poco prezzo, con tante capsule omaggio. È la stessa sensazione dell'acquisto di un rasoio Gillette, che molti reputano il mig... more
Una fiera a San Francisco, tanti partecipanti, pochi posti letto. more
Vi è mai capitato di vedervi ridere in faccia da qualcuno? more
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Merlino launched 2 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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