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Artwork for Meme Team

Meme Team

Sonia Baschez
Taylor Swift
Netflix
Nike
Duolingo
Apple
Formula 1
Youtube
Sydney Sweeney
Nostalgia Marketing
K-Pop Demon Hunters
Chatgpt
Cluely
American Eagle
The Odyssey
Zohran Mamdani
Openai
Tom Cruise
Gen Z
Protein Marketing
Tiktok

Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.

PublishesWeeklyEpisodes64Foundeda year ago
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MarketingBusinessEntrepreneurship

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Artwork for Meme Team

Latest Episodes

Zendaya's press tour for The Odyssey and Spider-Man: Brand New Day is generating more coverage than either studio's marketing budget combined. Christopher Nolan crossed $650M without a traditional campaign, the IMAX CEO is sitting on the biggest miss... more

YouTube

Sonia sits down with Brianna Miller, to break down Jennifer Lawrence saying she hates doing press, Christopher Nolan's take on Gen Z rejecting AI slop, Apple quietly dominating the Emmy nominations, and why Netflix, Paramount, and Sony are all trying... more

YouTube

Sonia sits down with Jess Zafarris, author, etymologist, TikTok creator, and editor at large at Ragan and PR Daily, to break down Taylor Swift and Travis Kelce's wedding brand activation, FIFA's controversial red card reversal for the US Men's Nation... more

YouTube

Sonia sits down with Lia Napolitano, founder of Our Mutual Friend and former Apple and Oculus designer, to break down Meta's Kylie Jenner glasses partnership, Google DeepMind's $75 million investment in A24, Universal's decision to exclude influencer... more

YouTube

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Recent Guests

Brianna Miller
Director of Demand Generation at Cohere Health and Adjunct Marketing Professor at UMSL
Cohere Health
Episode: Authenticity Wins: Jennifer Lawrence, Christopher Nolan, Apple & Letterboxd
Jess Zafarris
Author, etymologist, TikTok creator, editor at large at Ragan and PR Daily
Ragan and PR Daily
Episode: When Brands Should Participate: Taylor Swift's Wedding, Trump's FIFA Call & TikTok's AI Soap Operas
Lia Napolitano
Founder of Our Mutual Friend, designer
Our Mutual Friend
Episode: What Partnerships Signal: Meta + Kylie and A24 + Google Deepmind
Ashwin Balakrishnan
Guest from B2B branding perspective, works with startups to preserve brand identity
Episode: Brands That Know Ball: Obama, Mamdani, and Norway vs. Shrek 5 and DoorDash
Jay Kapoor
General Partner at VSC Ventures; host of Climb
VSC Ventures
Episode: Why Sincerity Scales: Freddy at the World Cup, the Knicks Win, and Ferrari's PR Disaster
Dino Delic
Head of Data-Driven Communications Research Lab
Meltwater
Episode: Scarcity as Strategy: The Odyssey in IMAX, Norwegian vikings & Harvard’s F*** AI Speech
Visa Veerasamy
Writer and marketing consultant, author of Friendly Ambitious Nerd
Freelance | Author
Episode: Own Your Audience: Spielberg's Podcast Debut, Celebrity Narratives & YouTube's New Directors
Brianne Kimmel
Founder of Worklife Ventures and GTM Advisor at ElevenLabs
Episode: Lessons from Hollywood: Storytelling, Building Your Audience & the YouTube-to-Horror Pipeline
Robin Simon Wood
SVP of Production at New Motion
New Motion
Episode: Hollywood & AI: Reese Witherspoon, Spencer Pratt, CMO Fatigue + Spotify

Host

Sonia Baschez
Host of Meme Team; focuses on marketing strategy, storytelling, and cultural analysis.

Reviews

5.0 out of 5 stars from 22 ratings
  • Marketing Insights That Resonate!

    This show is a must-listen for anyone serious about navigating marketing trends, pop culture, and strategy. Sonia and Amanda are sharp, funny, and incredibly well-informed. What I love most is how they pull back the curtain on real campaigns and trends with insight that only true professionals in the space could provide.

    So far, each episode has felt like a mini-masterclass in brand storytelling and the cultural forces shaping consumer behavior. I'd say if you care about what’s happening behin... more

    Apple Podcasts
    5
    RJORoman
    United Statesa year ago
  • Entertaining but also educational!

    I love that this helps me both catch up on pop culture (aka feel cool) but also dig into some of the underlying marketing and communications principles at play!

    Apple Podcasts
    5
    stressedyoungermillenial
    United Statesa year ago
  • Informative & Hilarious

    These ladies know how to keep you entertained while you learn all you ever needed to know about marketing but in a cool way!

    Apple Podcasts
    5
    GreatExpectations!!!
    United Statesa year ago
  • Focused and Informative

    Love this podcast. Love their PoV and how they focus on topics. Makes for a quick digestible listen.

    Apple Podcasts
    5
    Shellshell47
    United Statesa year ago
  • blud

    mtta reference

    Apple Podcasts
    1
    Todd's kids
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the balance of humor and actionable takeaways in episodes.
Listeners praise concise, insightful marketing breakdowns that tie culture to practical strategy.
The show is cited as entertaining and informative, helping non-marketers stay updated on trends.
Guests and topics are seen as high-quality and industry-relevant, with strong emphasis on authenticity and leadership in marketing.
Some listeners note occasional frustrations with episode pacing or vibe, but overall sentiment remains positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#193
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Sincerity Scales: Freddy at the World Cup, the Knicks Win, and Ferrari's PR Disaster
Q: What makes the Nike campaign stand out compared to Kalshi/Polymarket in terms of brand behavior?
Nike focused on celebrating fans and the city, creating a genuine in-the-moment experience, while Kalshi/Polymarket leaned toward exploiting fan emotion for engagement, which felt voyeuristic and less authentic.
Why Sincerity Scales: Freddy at the World Cup, the Knicks Win, and Ferrari's PR Disaster
Q: Tell us what the vibes in New York were like during the Knicks championship celebrations.
The vibes were electric and historic, with streets packed for watch parties and the city opening up to celebrate together, showing a palpable sense of community and shared joy that brands tried to tap into.
What Partnerships Signal: Meta + Kylie and A24 + Google Deepmind
Q: What should brands do to maintain trust when engaging with controversial partners?
Communicate clear boundaries, demonstrate ongoing accountability, and show tangible benefits to artists and communities; avoid marketing smokescreens and be explicit about how partnerships serve the audience, not just corporate interests.
What Partnerships Signal: Meta + Kylie and A24 + Google Deepmind
Q: Why was the A24–Google DeepMind deal received as a risk to artists, and how could it have been announced differently?
The deal felt like a transfer of control rather than a collaborative uplift; better framing would have defined concrete uses, safeguards for artists, and transparency about data and workflow sharing to maintain trust.
What Partnerships Signal: Meta + Kylie and A24 + Google Deepmind
Q: What does a partner bring to a collaboration, and how do you measure its value for both sides and the audience?
Partners should add something meaningful to the product and audience, whether it's design credibility, access to new communities, or narrative depth; the value is realized when both parties benefit and audiences see alignment with their values.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Meme Team

What is Meme Team about and what kind of topics does it cover?

The show consistently mines how brands win at culture through authentic, platform-native storytelling. Episodes dissect real campaigns, celebrity and franchise moments, and the evolving role of AI, partnerships, and community trust in marketing. The conversations blend practical takeaways for marketers with thoughtful critique of how media ecosystems shape audience perception, often featuring designers, branding experts, and tech-focused guests. A standout quality is the mix of data-driven insight and human-centered storytelling, plus a willingness to explore non-traditional formats and creator-led narratives. For potential listeners, expect rapid-fire analyses of current trends, actionable branding playbooks, and a knack for translating po... more

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1. Pivot

How many episodes of Meme Team are there?

Meme Team launched a year ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Meme Team?

Recent guests on Meme Team include:

1. Brianna Miller
2. Jess Zafarris
3. Lia Napolitano
4. Ashwin Balakrishnan
5. Jay Kapoor
6. Dino Delic
7. Visa Veerasamy
8. Brianne Kimmel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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