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Artwork for Meme Team

Meme Team

Sonia Baschez
Taylor Swift
Nike
Duolingo
Netflix
Youtube
Formula 1
Sydney Sweeney
Nostalgia Marketing
Apple
K-Pop Demon Hunters
Chatgpt
Cluely
American Eagle
Openai
Tom Cruise
Tiktok
Protein Marketing
Gen Z
New Heights Podcast
Zoran Mamdani

Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.

PublishesWeeklyEpisodes58Foundeda year ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Meme Team

Latest Episodes

Sonia sits down with Visa Veerasamy, writer, marketing consultant, and author of Friendly Ambitious Nerd, to break down Steven Spielberg's first podcast appearance, how YouTubers are skipping film school and breaking box office records, and why Ferra... more

YouTube

Sonia sits down with Brianne Kimmel, founder of Worklife Ventures and GTM Advisor at ElevenLabs, to break down how AI is reshaping content creation, what Barnes & Noble's stance on AI books means for publishers, and why horror films are the new path ... more

YouTube

Sonia sits down with Robin Simon Wood, SVP of Production at New Motion, to break down how Hollywood women are talking about AI, why CMO fatigue is real, and Spencer Pratt's clipping campaign for LA mayor. The big thesis: if you're going to take a sta... more

YouTube

Sonia sits down with Hiten Shah, founder of Crazy Egg, KISSmetrics, and Nira, to break down how companies are using AI as cover for layoffs, how Netflix reversed its brand promise without blowing up, and why Cannes Lions just created an AI craft cate... more

YouTube

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Recent Guests

Robin Simon Wood
SVP of Production at New Motion
New Motion
Episode: Hollywood & AI: Reese Witherspoon, Spencer Pratt, CMO Fatigue + Spotify
Hiten Shah
Founder/CEO and thinker behind Crazy Egg, KISSmetrics, and Nira
Crazy Egg, KISSmetrics, Nira
Episode: AI, Accountability & Ads: Coinbase, Netflix, OpenAI, + Cannes Lions
Moshe Isaacian
Freelance brand marketing strategist
Episode: The Loyalty Trap: OpenAI, Disney Adults, Devil Wears Prada, & The World Cup
Christina Garnett
Author of Transforming Customer Brand Relationships; Pocket CCO
Episode: Brand Reset vs. Brand Regret: Xbox's Nostalgia Win, Nike's Marathon Fail, & Netflix's TikTok Play
Jason Levin
Founder of Memelord Technologies
Memelord Technologies
Episode: The Clipping Economy: Why Every Band, Brand & Startup Is Faking Organic Growth
Sophie Vershbow
Freelance journalist
Episode: Video-First Marketing: Hot Democrats, Literary AI Scandals + Zendaya's Fake Wedding
Yury Molodtsov
Partner at MA Family, PR strategist
MA Family
Episode: Optimism as Content Strategy: Project Hail Mary and Artemis II + How to Pitch the Media
Chi Thukral
Head of Social at Beehiiv
Beehiiv
Episode: Manufacturing Demand: AI Backlash, Miley Cyrus + Beehiiv's Social Strategy
Cynthia McGillis
Head of Marketing at Laribel
Laribel
Episode: Be Someone to Root For: Michael B. Jordan, Disney & Stripe

Hosts

Sonia Baschez
Co-host known for breaking down campaigns and cultural moments with a sharp emphasis on positioning and storytelling.
Amanda Natividad
Co-host with a practical, data-informed lens on marketing, product marketing, and brand strategy.

Reviews

5.0 out of 5 stars from 22 ratings
  • Marketing Insights That Resonate!

    This show is a must-listen for anyone serious about navigating marketing trends, pop culture, and strategy. Sonia and Amanda are sharp, funny, and incredibly well-informed. What I love most is how they pull back the curtain on real campaigns and trends with insight that only true professionals in the space could provide.

    So far, each episode has felt like a mini-masterclass in brand storytelling and the cultural forces shaping consumer behavior. I'd say if you care about what’s happening behin... more

    Apple Podcasts
    5
    RJORoman
    United Statesa year ago
  • Entertaining but also educational!

    I love that this helps me both catch up on pop culture (aka feel cool) but also dig into some of the underlying marketing and communications principles at play!

    Apple Podcasts
    5
    stressedyoungermillenial
    United Statesa year ago
  • Informative & Hilarious

    These ladies know how to keep you entertained while you learn all you ever needed to know about marketing but in a cool way!

    Apple Podcasts
    5
    GreatExpectations!!!
    United Statesa year ago
  • Focused and Informative

    Love this podcast. Love their PoV and how they focus on topics. Makes for a quick digestible listen.

    Apple Podcasts
    5
    Shellshell47
    United Statesa year ago
  • blud

    mtta reference

    Apple Podcasts
    1
    Todd's kids
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Focused and insightful, great for quick, actionable takeaways.
Hilarious and engaging—hosts keep it entertaining while teaching.
Fun and educational—perfect for catching up on pop culture while learning marketing principles.
A must-listen for marketers who care about trends, campaigns, and real-world strategy.
Informative and funny, with concise breakdowns that are easy to apply at work.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#133
Finland/Business/Marketing
Apple Podcasts
#235
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Manufacturing Demand: AI Backlash, Miley Cyrus + Beehiiv's Social Strategy
Q: What makes Beehiiv's social strategy stand out in a crowded creator economy landscape?
Beehiiv focuses on highlighting creators and their outcomes, maintains a creator-first voice, and engages directly with their community through everyday interactions and creator-centric programs rather than pure product pitches.
Manufacturing Demand: AI Backlash, Miley Cyrus + Beehiiv's Social Strategy
Q: How should brands frame AI in marketing to avoid backlash and maintain trust?
Position AI as a helper that augments human talent, emphasize real-world benefits, and keep a human touch in critical outputs to prevent audience perception of 'cheapening' the brand.
Word of Mouth 2.0: Claude, Twitter, Timothée & Sinners
Q: What are the potential downsides of a paywalled content strategy on a platform like Twitter?
Paywalls can limit reach and potentially alienate audiences, but if used strategically, they can create direct revenue streams for creators while still keeping some content free to attract new followers.
Word of Mouth 2.0: Claude, Twitter, Timothée & Sinners
Q: How does fan-created content factor into modern film marketing?
Fan cams and behind-the-scenes clips can extend reach, deepen engagement, and humanize marketing by letting fans curate and amplify moments they care about, often outperforming traditional campaigns when scaled effectively.
Word of Mouth 2.0: Claude, Twitter, Timothée & Sinners
Q: What makes Claude's ambassador model effective in marketing AI?
Ambassadors provide authentic, narrative-driven demonstrations of Claude's capabilities, turning complex AI concepts into tangible, human-centered experiences that feel accessible and trustworthy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Meme Team

What is Meme Team about and what kind of topics does it cover?

This show analyzes how marketing teams create breakout cultural moments, breaking down real campaigns, trending topics, and the evolving media landscape. Episodes repeatedly explore positioning, storytelling, and the role of platforms and algorithms in shaping consumer behavior, with frequent looks at brand partnerships, viral moments, and how teams respond to cultural moments. A standout aspect is the blend of practical marketing takeaways with playful, culturally aware commentary that makes complex concepts approachable for practitioners and enthusiasts alike.

Where can I find podcast stats for Meme Team?

Rephonic provides a wide range of podcast stats for Meme Team. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Meme Team and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Meme Team get?

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What are the audience demographics for Meme Team?

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How many subscribers and views does Meme Team have?

To see how many followers or subscribers Meme Team has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Meme Team?

These podcasts share a similar audience with Meme Team:

1. Pivot
2. The Daily
3. This American Life
4. Crime Junkie

How many episodes of Meme Team are there?

Meme Team launched a year ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Meme Team?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Meme Team?

Rephonic pulls ratings and reviews for Meme Team from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Meme Team?

Recent guests on Meme Team include:

1. Robin Simon Wood
2. Hiten Shah
3. Moshe Isaacian
4. Christina Garnett
5. Jason Levin
6. Sophie Vershbow
7. Yury Molodtsov
8. Chi Thukral

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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