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Artwork for Meme Team

Meme Team

Sonia Baschez
Taylor Swift
Netflix
Nike
Duolingo
Youtube
Formula 1
Sydney Sweeney
Nostalgia Marketing
Apple
K-Pop Demon Hunters
Chatgpt
Cluely
American Eagle
Zohran Mamdani
Openai
Tom Cruise
Gen Z
Tiktok
Protein Marketing
New Heights Podcast

Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.

PublishesWeeklyEpisodes60Foundeda year ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Meme Team

Latest Episodes

Sonia sits down with Ashwin Balakrishnan to break down Obama's presidential library speech, Mayor Mamdani's Knicks championship address, Norway's Viking World Cup campaign, and why Shrek 5's trailer is getting destroyed online. The big thesis: joy-ba... more

YouTube

Sonia Baschez sits down with Jay Kapoor, General Partner at VSC Ventures and host of the Climb podcast, to break down three viral pop culture moments from sports and marketing, and what they tell us about sincerity, brand strategy, and the shifting p... more

YouTube

Sonia sits down with Dino Delic, head of data driven communications research lab at Meltwater, to break down Christopher Nolan's Odyssey IMAX strategy, World Cup brand activations, and Ronnie Cheng's viral Harvard commencement speech telling graduate... more

YouTube

Sonia sits down with Visa Veerasamy, writer, marketing consultant, and author of Friendly Ambitious Nerd, to break down Steven Spielberg's first podcast appearance, how YouTubers are skipping film school and breaking box office records, and why Ferra... more

YouTube

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Recent Guests

Dino Delic
Head of Data-Driven Communications Research Lab
Meltwater
Episode: Scarcity as Strategy: The Odyssey in IMAX, Norwegian vikings & Harvard’s F*** AI Speech
Visa Veerasamy
Writer and marketing consultant, author of Friendly Ambitious Nerd
Freelance | Author
Episode: Own Your Audience: Spielberg's Podcast Debut, Celebrity Narratives & YouTube's New Directors
Brianne Kimmel
Founder of Worklife Ventures and GTM Advisor at ElevenLabs
Episode: Lessons from Hollywood: Storytelling, Building Your Audience & the YouTube-to-Horror Pipeline
Robin Simon Wood
SVP of Production at New Motion
New Motion
Episode: Hollywood & AI: Reese Witherspoon, Spencer Pratt, CMO Fatigue + Spotify
Hiten Shah
Founder/CEO and thinker behind Crazy Egg, KISSmetrics, and Nira
Crazy Egg, KISSmetrics, Nira
Episode: AI, Accountability & Ads: Coinbase, Netflix, OpenAI, + Cannes Lions
Moshe Isaacian
Freelance brand marketing strategist
Episode: The Loyalty Trap: OpenAI, Disney Adults, Devil Wears Prada, & The World Cup
Jason Levin
Founder of Memelord Technologies
Memelord Technologies
Episode: The Clipping Economy: Why Every Band, Brand & Startup Is Faking Organic Growth
Sophie Vershbow
Freelance journalist
Episode: Video-First Marketing: Hot Democrats, Literary AI Scandals + Zendaya's Fake Wedding
Yury Molodtsov
Partner at MA Family, PR strategist
MA Family
Episode: Optimism as Content Strategy: Project Hail Mary and Artemis II + How to Pitch the Media

Hosts

Sonia Baschez
Co-host known for breaking down campaigns and cultural moments with a sharp emphasis on positioning and storytelling.
Amanda Natividad
Co-host with a practical, data-informed lens on marketing, product marketing, and brand strategy.

Reviews

5.0 out of 5 stars from 22 ratings
  • Marketing Insights That Resonate!

    This show is a must-listen for anyone serious about navigating marketing trends, pop culture, and strategy. Sonia and Amanda are sharp, funny, and incredibly well-informed. What I love most is how they pull back the curtain on real campaigns and trends with insight that only true professionals in the space could provide.

    So far, each episode has felt like a mini-masterclass in brand storytelling and the cultural forces shaping consumer behavior. I'd say if you care about what’s happening behin... more

    Apple Podcasts
    5
    RJORoman
    United Statesa year ago
  • Entertaining but also educational!

    I love that this helps me both catch up on pop culture (aka feel cool) but also dig into some of the underlying marketing and communications principles at play!

    Apple Podcasts
    5
    stressedyoungermillenial
    United Statesa year ago
  • Informative & Hilarious

    These ladies know how to keep you entertained while you learn all you ever needed to know about marketing but in a cool way!

    Apple Podcasts
    5
    GreatExpectations!!!
    United Statesa year ago
  • Focused and Informative

    Love this podcast. Love their PoV and how they focus on topics. Makes for a quick digestible listen.

    Apple Podcasts
    5
    Shellshell47
    United Statesa year ago
  • blud

    mtta reference

    Apple Podcasts
    1
    Todd's kids
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Focused and insightful, great for quick, actionable takeaways.
Hilarious and engaging—hosts keep it entertaining while teaching.
Fun and educational—perfect for catching up on pop culture while learning marketing principles.
A must-listen for marketers who care about trends, campaigns, and real-world strategy.
Informative and funny, with concise breakdowns that are easy to apply at work.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#217
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Scarcity as Strategy: The Odyssey in IMAX, Norwegian vikings & Harvard’s F*** AI Speech
Q: Dino, would love to know your thoughts.
Dino highlights how Meltwater data reveals three spike points in The Odyssey campaign and argues that scarcity and format education were central to driving pre-sales and social engagement, while cautioning that sentiment shifted toward access issues rather than film quality. He emphasizes the value of data-informed strategy and audience listening.
Video First Strategy: Substack TV, Heated Rivalry, Mamdani's Competency Porn, & The California Post
Q: What stood out about the Heated Rivalry PR blitz, and why do you think it gained such broad traction?
The blitz leveraged high-profile appearances and timely moments (Olympics coverage) to normalize a queer romance within a traditionally male-dominated sport context, creating a viral, shareable narrative that resonates with diverse audiences and fuels conversation across platforms.
Video First Strategy: Substack TV, Heated Rivalry, Mamdani's Competency Porn, & The California Post
Q: Mark, what do you see as the core opportunity and risk for Substack TV as a long-form writing platform expanding into video?
The opportunity is to meet creators where audiences are: in video and on living-room platforms, which can unlock new monetization avenues and broaden reach. The risk is monetization friction—without ads or a strong ad-supported model, video could struggle to justify distribution and creator sponsorships unless Substack effectively closes that gap.
X Is Buying What Webflow, Netflix & DoorDash Are Earning: Attention
Q: Was January timing intentional counter-programming?
Yes, it was intended to be counter-programming in Q4 planning, aiming to capture budget discussions and introduce a new, fast-moving approach while maintaining brand integrity.
X Is Buying What Webflow, Netflix & DoorDash Are Earning: Attention
Q: What pushback did you get internally for satirizing AI while selling AI-adjacent features?
The main pushback was about whether the team had really heard customers say they couldn't find the brand; otherwise, the approach was supported as a way to highlight how Webflow helps build AI-driven schemas.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Meme Team

What is Meme Team about and what kind of topics does it cover?

This show analyzes how marketing teams create breakout cultural moments, breaking down real campaigns, trending topics, and the evolving media landscape. Episodes repeatedly explore positioning, storytelling, and the role of platforms and algorithms in shaping consumer behavior, with frequent looks at brand partnerships, viral moments, and how teams respond to cultural moments. A standout aspect is the blend of practical marketing takeaways with playful, culturally aware commentary that makes complex concepts approachable for practitioners and enthusiasts alike.

Where can I find podcast stats for Meme Team?

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How many listeners does Meme Team get?

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What are the audience demographics for Meme Team?

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How many subscribers and views does Meme Team have?

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Which podcasts are similar to Meme Team?

These podcasts share a similar audience with Meme Team:

1. Pivot
2. The Daily
3. Up First from NPR
4. This American Life
5. Crime Junkie

How many episodes of Meme Team are there?

Meme Team launched a year ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Meme Team?

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Where can I see ratings and reviews for Meme Team?

Rephonic pulls ratings and reviews for Meme Team from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Meme Team?

Recent guests on Meme Team include:

1. Dino Delic
2. Visa Veerasamy
3. Brianne Kimmel
4. Robin Simon Wood
5. Hiten Shah
6. Moshe Isaacian
7. Jason Levin
8. Sophie Vershbow

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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