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Artwork for Meme Team

Meme Team

Sonia Baschez
Duolingo
Protein Marketing
Nostalgia Marketing
Tom Cruise
Zoran Mamdani
Nike
Formula 1
Rory Mcilroy
Space Tourism
AI Literacy
HBO Max
Sesame Street
Netflix
Google
Amazon Ads
Roku
Apple
Tiktok
Lifestyle Marketing
Millennials

Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.

PublishesWeeklyEpisodes49Founded10 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Meme Team

Latest Episodes

A24 built a full wedding website, a Boston Globe announcement, and an RSVP-to-your-Google-Calendar function to promote "The Drama" starring Zendaya and Robert Pattinson. It's the latest in a string of immersive campaigns that are making A24 the most ... more

YouTube

Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at the University of Michigan... more

YouTube

Sonia sits down with Jiya Jaisingh (fractional marketer and communicator with 10+ years in health and social impact) to break down Anthropic's $7M Super Bowl ad announcing they won't run ads, Pepsi's Coca-Cola bear stunt, Disney's CEO transition bett... more

YouTube

Sonia sits down with Mark Stenberg (Adweek senior media reporter) to break down the Oscars' hidden messages, Substack's pivot to video, Zohran Mamdani's PR blitz, and the New York Post's California expansion—all asking the same question: when do you ... more

YouTube

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Recent Guests

Kushaan Shah
Lifestyle marketer
Superhuman
Episode: Stripe and Shopify Crushed Black Friday & Cyber Monday
Moshe Izykian
Brand marketing strategist with experience at Lego, Snapchat, Nike, and Toyota.
Episode: Nike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | Grammarly Superhuman Rebrand
Caitlin Rease
Content creator for the San Antonio Spurs
San Antonio Spurs
Episode: The Pitt’s Tuxedo Scrubs, Nike’s New Motto, Lessons from the NBA Spurs
Cristin Culver
Communications consultant who works with founders, in-house teams, and venture capital firms
Episode: Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App
Martin O'Leary
Irish tech marketer and podcast guest
Episode: Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022
Vincenzo Landino
A marketer and the F1 guru known for his insights on Formula 1 and its influence
visubspeed.com
Episode: Attention does NOT equal influence... even if it made you click
Christina Garnett
Built communities and scaled brand advocacy, known as the Godmother of Marketing Twitter.
Episode: Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots

Hosts

Sonia Baschez
Co-host of the podcast who specializes in analyzing marketing trends, cultural moments, and effective storytelling within the marketing landscape.
Amanda Natividad
Co-host known for her expertise in digital marketing and brand strategy, providing insights on current trends and unique promotional tactics.

Reviews

5.0 out of 5 stars from 22 ratings
  • Marketing Insights That Resonate!

    This show is a must-listen for anyone serious about navigating marketing trends, pop culture, and strategy. Sonia and Amanda are sharp, funny, and incredibly well-informed. What I love most is how they pull back the curtain on real campaigns and trends with insight that only true professionals in the space could provide.

    So far, each episode has felt like a mini-masterclass in brand storytelling and the cultural forces shaping consumer behavior. I'd say if you care about what’s happening behin... more

    Apple Podcasts
    5
    RJORoman
    United States8 months ago
  • Entertaining but also educational!

    I love that this helps me both catch up on pop culture (aka feel cool) but also dig into some of the underlying marketing and communications principles at play!

    Apple Podcasts
    5
    stressedyoungermillenial
    United States8 months ago
  • Informative & Hilarious

    These ladies know how to keep you entertained while you learn all you ever needed to know about marketing but in a cool way!

    Apple Podcasts
    5
    GreatExpectations!!!
    United States9 months ago
  • Focused and Informative

    Love this podcast. Love their PoV and how they focus on topics. Makes for a quick digestible listen.

    Apple Podcasts
    5
    Shellshell47
    United States9 months ago
  • blud

    mtta reference

    Apple Podcasts
    1
    Todd's kids
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful breakdown of marketing trends and campaigns, calling the show a valuable resource for both marketers and the general public.
Overall, the feedback indicates a strong, positive reception, with comments emphasizing the podcast's informative yet entertaining format.
Many reviewers highlight the show's ability to connect marketing principles with cultural references, enhancing its relevance.
The hosts are noted for their engaging and humorous approach, making complex topics accessible and enjoyable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App
Q: Could you elaborate a little bit more for our audience what bridging is?
It's saying what you want to say, saying another statement and then kind of bridging back to the topic at hand.
Kiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo Updates
Q: Should employees lose their jobs over personal scandals?
Yes, especially when in leadership positions, as they set the company's culture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Meme Team

What is Meme Team about and what kind of topics does it cover?

This podcast provides a detailed exploration of marketing strategies and their impact on contemporary culture. The hosts discuss various real-world campaigns, notable promotions, and the evolving landscape of advertising in a fun and engaging manner. Listeners can expect insights into digital marketing trends, celebrity endorsements, and case studies from diverse sectors, offering a mix of both humor and industry expertise that appeals to professionals and casual listeners alike. The show stands out by connecting marketing insights with broader cultural conversations, making it a valuable resource for those interested in understanding the mechanics behind successful brand narratives and engagement techniques.

The content is particularly ap... more

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Which podcasts are similar to Meme Team?

These podcasts share a similar audience with Meme Team:

1. Pivot

How many episodes of Meme Team are there?

Meme Team launched 10 months ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Meme Team?

Recent guests on Meme Team include:

1. Kushaan Shah
2. Moshe Izykian
3. Caitlin Rease
4. Cristin Culver
5. Martin O'Leary
6. Vincenzo Landino
7. Christina Garnett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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