
Sport begeistert, verbindet und schafft Aufmerksamkeit wie kaum ein anderes Umfeld. Doch wie nutzen Marken, Medien und das Sportbusiness dieses Potenzial? In „Matchplan: Sportmarketing“ sprechen Bettina Sonnenschein und Michael Schillinger mit den Menschen, die das Sportbusiness bewegen – über neue Sportarten, Medien, Geschäftsmodelle und die Zukunft des Sportmarketings. Eine Podcast-Serie von HOR... more
| Publishes | Weekly | Episodes | 10 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusinessSports |

Episode #9 mit Karsten Petry: Wenn Sponsoring zum Business Development wird
Ist Sponsoring noch Rechteverkauf – oder längst Business Development? Karsten Petry, Vorstand Marketing und Vertrieb des VfB Stuttgart, spricht über neue Partnerschaftsmodell... more
Episode #8 mit Christian Toetzke: Wie aus einem Event eine neue Sportart wird
Kann man eine neue Sportart erfinden? HYROX-Gründer Christian Toetzke hat aus einem Fitness-Event eine globale Marke und Community aufgebaut. Jetzt soll mit Hybrid Racing e... more
Matchplan: Sportmarketing - Ein Podcast von fischerAppelt & HORIZONT
Was passiert, wenn ein Medienpartner nicht nur Rechte kauft, sondern gemeinsam mit einer
Sportart an ihrer Relevanz arbeitet? Mit Marcel Wontorra von Dyn Media sprechen Bettina
Sonn... more
Matchplan: Sportmarketing - Ein Podcast von fischerAppelt & HORIZONT
Fast zehn Jahre lang machte Scalable Capital „alles außer Sport“. Heute engagiert sich die Investmentplattform unter anderem bei Viktoria Berlin. Mit CMO Maximilian Meyer sprechen B... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #7 | |
Apple Podcasts | #157 | |
Apple Podcasts | #248 |
Listeners, social reach, demographics and more for this podcast.
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4. Doppelgänger
5. Stammplatz – Fußball News täglich
Matchplan: Sportmarketing launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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