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Artwork for Markotwórstwo → Jak budować markę?

Markotwórstwo → Jak budować markę?

Maciej Sznitowski

Podcast brandoholika o pragmatycznym brand marketingu.Mówię do przedsiębiorców i marketerów, bez marketingowego bełkotu. Pokazuję, że budowanie marki to nie czarna magia.

PublishesWeeklyEpisodes40Founded2 years ago
Language
Polish
Number of ListenersCategories
BusinessMarketing

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Artwork for Markotwórstwo → Jak budować markę?

Latest Episodes

Marketing B2B coraz bardziej się rozwija – a to oznacza, że rośnie jego konkurencyjność! Nie wystarczy już merytoryka, potrzebne są kreatywne działania marketingowe. more

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24 days ago

Marka franczyzowa ma dwie ważne grupy odbiorców – tych docelowych, czyli konsumentów oraz tych biznesowych, czyli franczyzobiorców. Taka marka musi być atrakcyjna dla obu tych grup, chociaż w nieco inny sposób. more

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a month ago

W jaki sposób sztuczna inteligencja zmieni marketing? Czy narzędzia AI sprawią, że prowadzenie marketingu będzie łatwiejsze? A może marketing, który znamy, przestanie istnieć po rewolucji AI? Jak powinni na te zmiany reagować przedsiębiorcy? Jak powi... more

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2 months ago

W budowaniu marki szczególnie istotne są trzy obszary, które należy analizować → Organizacja, Odbiorcy i Otoczenie, bo organizacja tworzy coś dla odbiorców w określonym otoczeniu. more

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2 months ago

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Reviews

4.8 out of 5 stars from 18 ratings
  • Great podcast for every Brand Manager

    I’m glad that I found this Brand-tailored content 🙂 giving 5 ⭐️

    Apple Podcasts
    5
    PGodlewski
    Poland10 months ago

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