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Millaista markkinointi on tänään? Tässä podcast-sarjassa pohditaan Aalto-yliopiston kauppakorkeakoulun työelämäprofessori Antti Vassisen kanssa markkinoinnin käytännön ja tieteen ongelmia. Vieraana keskustelemassa on asiantuntijoita, huipputekijöitä ja huippututkijoita meiltä ja kauempaa.

PublishesInfrequentlyEpisodes4Founded10 months ago
Language
Finnish
Categories
BusinessMarketingManagement

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Artwork for Markkinoinnin tila

Latest Episodes

Mitä kasvumahdollisuuksia ja kohtelua kotimainen brändifirma saa astuessaan kansainvälisille kauppa-alustoille? Verkkokaupan kiemurat nopeiden muutosten keväänä 2025. Vieraina Heikki Lempinen (Reima) ja Markus Varsikko (Dash Retail)

Data ja analytiikka mahdollistavat paljon etenkin operaattoribisneksessä, mutta tiedolla johtaminen ja markkinoinnin tulokset ovat kuitenkin kiinni ihmisissä ja tulkinnoissa. Vieraina Kati Riikonen ja Katiye Vuorela

Veikkauksen yksinoikeus rahapelien järjestämiseen on tiensä päässä ja lisenssejä saa pian hakea. Elvyttääkö uusi pelimainonnan aalto markkinointialan? Vieraana Reija Laaksonen, henkilöstö- ja viestintäjohtaja, Veikkaus Oheismateriaalit: Lausunnot Val... more

Teknologisen murroksen keskellä alaa kurittavat pitkittynyt taantuma ja mediarahan valuminen ulos maasta. Tiedosta ei ole puutetta, mutta millä täällä jatkossa synnytetään markkinoinnin menestystarinoita? Vieraana Teemu Neiglick (konsernijohtaja, Omn... more

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Markkinoinnin tila launched 10 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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