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Artwork for Marketing Talks

Marketing Talks

Catherine and Tom
Marketing
Japan
Customer Experience
Consumer Behavior
Gen Z
Marketing Strategy
Suntory
Starbucks
Customer Psychology
Integrated Marketing
Branding
Business Strategy
Japanese 2000 Yen Bill
Digital Transformation
Fujifilm
Frozen Gyoza
Ambidextrous Management
Design Thinking
Problem Solving
Career Development

A woman and man discuss an interesting marketing topic in Japan.

PublishesDailyEpisodes548Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Marketing Talks

Latest Episodes

This examines how leading consumer goods companies like P&G and Kao achieve market success by synchronizing brand desire with product accessibility.

It details P&G’s five-element strategy, which emphasizes that superior products must be supported b... more

This examines the marketing methodologies employed by Suntory to harmonize official corporate messaging with consumer-led social media activity.

It highlights the strategic integration of Brand Generated Content (BGC) and User Generated Content (UG... more

This explores how Sharp utilizes artificial intelligence in its home appliances to refine its marketing strategies. By focusing on the concept of ongoing customer understanding, it illustrates how technology allows a brand to maintain a continuous re... more

This examines the strategic rebranding of the historic Japanese bakery, Kimuraya Sohonten, through the lens of purpose-driven business practices. It details how the company integrates its traditional heritage with modern marketing philosophies to str... more

Key Facts

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Podcast Host
Number of Listeners
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Recent Guests

Noriko Luzonka
Chief Digital Officer at Cosmo Energy
Cosmo Energy
Episode: The Grit and Strategy of Genuine Digital Transformation (DX)
Atsushi Koyama
Real estate innovator behind Neuvono
Episode: Neuvono Architectural Innovations in Postpartum Residential Support
Tomohiko Saito
Veteran journalist and author
Episode: A Journalist's Viral Unlearning: Customer-Centric Web Articles
Suzuki Ken
Marketing director at New Balance Japan.
New Balance Japan
Episode: Understanding Customer Context for Value Creation
Sara Zawarin
Marketing scientist with insights into consumer behavior.
Episode: Understanding Customer Context for Value Creation

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#28
Norway/Business/Marketing
Apple Podcasts
#91
Japan/Business/Marketing
Apple Podcasts
#137
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Job Theory: Unveiling Customer Needs for Market Success
Q: How can this help our listeners apply this thinking?
By focusing on the underlying goal, the progress needed.
Marketing 6 Steps for Recruitment Success
Q: In your own experiences, whether job searching or maybe hiring people yourself, which of these marketing steps stood out the most to you as a success?
Listeners are encouraged to reflect on their experiences related to recruitment strategies.
Takarashuzo Mirin: Visualizing Customer Value and Brand Concept
Q: How can someone listening apply the insights from Takarashuzo's story to their own products or services?
First, redefine value from the customer's viewpoint. Second, strengthen the brand concept, ensuring visuals reinforce the desired image. Third, optimize the presentation from the customer's perspective.
Nunobiki Falls: Reinterpreting for Tourism Marketing
Q: What can we learn from Kobe's approach?
Kobe's approach teaches us to reinterpret existing assets, design the circulation for visitors, expand the impact on the local economy, and build trust through collaborations.
I-ne's Cumulative Trial Rate As A Key Marketing KPI
Q: How do they actually move the needle on it?
They focus on expanding store presence, improving communication effectiveness, and actively using digital channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing Talks

What is Marketing Talks about and what kind of topics does it cover?

This show explores practical marketing topics through a Japan-focused lens, frequently delving into consumer behavior, retail strategy, and technology-driven insights. Episodes showcase frameworks for understanding latent customer needs, cross-industry innovation, and how digital transformation influences customer experience, branding, and product development. Listeners likely include marketers, product managers, and strategists seeking actionable takeaways, case-study grounded discussions, and Japan-specific market context. A notable pattern is the emphasis on real-world applications—such as jobs-to-be-done methodologies, dual-system operations in retail, and customer insight discovery—made accessible through structured frameworks and conc... more

Where can I find podcast stats for Marketing Talks?

Rephonic provides a wide range of podcast stats for Marketing Talks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Talks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Talks get?

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What are the audience demographics for Marketing Talks?

Rephonic provides comprehensive predictive audience data for Marketing Talks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Talks have?

To see how many followers or subscribers Marketing Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Talks?

These podcasts share a similar audience with Marketing Talks:

1. Techstination

How many episodes of Marketing Talks are there?

Marketing Talks launched a year ago and published 548 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Talks?

Rephonic pulls ratings and reviews for Marketing Talks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Talks?

Rephonic provides full transcripts for episodes of Marketing Talks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Talks?

Recent guests on Marketing Talks include:

1. Noriko Luzonka
2. Atsushi Koyama
3. Tomohiko Saito
4. Suzuki Ken
5. Sara Zawarin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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