Marketing Superpower 數碼廣告 社交媒體營銷
Bernie WongEverything about Digital Advertising & Social Media Marketing 論盡數碼廣告大小事 掌握社交媒體新方向 用至update marketing資訊 用至實戰嘅廣告技巧 激發你嘅廣告營銷潛能 展現你嘅 MARKETING SUPERPOWER getmarketingsuperpower.com/
| Publishes | Daily | Episodes | 27 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
主持 : Bernie Wong
後Clubhouse年代仲有無聲氣
[0:19] 主題：《後Clubhouse年代仲有無聲氣》
[0:22] Clubhouse的Davison最近說了一句，覺得自己令Clubhouse發展得太快。
[0:50] 其實Clubhouse一直都有新發展，最新就推出了一個叫做Pinned Link的功能。
[1:09] 為何我會Podcast而不是Clubhouse
[1:36] Clubhouse的沒落是否代表聲音營銷冇運行呢？
[2:... more
主持：Bernie Wong
網紅IG 搵銀話咁易
[00:20] 主题：網紅IG 搵銀話咁易
[00:23] 你有沒有朋友在IG説話突然間變得非常認真？
[00:43] 很多網紅宣傳產品的語調都非常不自然。
[01:14] 這一種Hard Sell的網紅KOL視頻非常流行。
[01:49] 有一個品牌工具叫做IG Branded Content Tool，可以讓品牌了解到網紅宣傳對品牌是否有幫助，也可以讓品牌直接打廣告。
[02:22] IG在發展可以有贊助的內容訊息專用信箱... more
主持 : Bernie Wong
KOL其實唔易做
[00:18] 主題：《KOL其實唔易做》
[00:44] 真正的KOL Campaign（意見領袖推廣運動）應該是KOL和品牌及產品，連成一個吸引人的品牌故事。
[00:55] 無論是KOL、Micro-influencer（素人宣傳），或是Thought Leaders（潮流帶領者）都不應該單單拿著產品做宣傳，而忽略了個人和品牌的個性。
[01:21] 做KOL Campaign的時候，先研究品牌和產品要帶出的故事和效果... more
主持 : Bernie Wong
NGO急起直追學數碼營銷點
[00:18] 主題：NGO急起直追學數碼營銷點
[00:44] 很多NGO非謀利團體主動提出需要數碼營銷方面的培訓。
[00:50] 最近幫香港小童群益會做了一個培訓。
[01:05] 無論是後台的支援，或前線工作的人員都有應用社交媒體的急切需要。
[01:10] 除了宣傳推廣以外，最主要就是其中的受眾年青人正是社交媒體上的專家。
[01:34] 培訓中提了很多故事演繹技巧（Storytelling）。 ... more
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- 美丽的播客
这些不仅需要大量有关营销的精彩讨论
Apple Podcasts5alina65555
United States5 years ago - 我喜歡播客
智慧的話非常好
Apple Podcasts5linada555United States5 years ago
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Apple Podcasts | #110 |  Hong Kong/Business/Marketing |
Apple Podcasts | #111 |  China/Business/Marketing |
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