Fabio Piccigallo e Silvia Signoretti. Siamo due professionisti del marketing con due storie personali e professionali diverse. Viviamo in città distanti, abbiamo gusti, interessi e percorsi personali differenti. Ciò che ci unisce? La passione per i progetti ben costruiti, l’amore per il nostro lavoro, la consapevolezza che la compenetrazione delle nostre diverse esperienze e della diversità dei no... more
Publishes | Weekly | Episodes | 56 | Founded | 2 years ago |
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Language | Italian | Categories | BusinessMarketing |
L'Italia gode del più grande patrimonio turistico al mondo, non c'è dubbio su questo. La domanda è: siamo in grado davvero di valorizzarlo? more
Il marketing è fatto essenzialmente di modelli e framework. Uno di questi, notissimo, è il cosiddetto funnel, che sintetizza il modo in cui il cliente esegue il suo viaggio dalla consapevolezza del bisogno verso l'acquisto. Vi sono però modelli meno ... more
Avete visto la campagna di Armando Testa per rilanciare il Brand Italia all'estero? Che ne pensate? more
Artificial Intelligence e Marketing: istruzioni per l'uso (parte 2) more
In che modo utilizzare l'Intelligenza Artificiale per il Marketing? more
Ci sono dei motivi per cui le start-up falliscono, e sono in gran parte sempre gli stessi negli anni. Silvia e Fabio partono da alcuni studi che evidenziano come modello di business, contesto competitivo, e soprattutto "no market need", ossia mancanz... more
Parlando di ecommerce B2B nella scorsa puntata abbiamo lasciato in sospeso la questione del referral marketing nel mondo business. Silvia Signoretti (per una volta senza Fabio Piccigallo) ci parla di come funziona o dovrebbe funzionare il referral ma... more
È davvero così impensabile creare un ecommerce dedicato al B2B? Molti imprenditori pensano di sì. Tuttavia, ci sono molti casi in cui un ecommerce B2B può essere un'ottima integrazione del canale principale di vendita, che in genere è regno degli age... more
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Marketing Strategy Solutions launched 2 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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