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Artwork for Marketing School for Creatives

Marketing School for Creatives

Ericka Saurit
Branding
Marketing
Interior Design
Strategy
Brand Messaging
Marketing Strategy
Brand Roadmap
Creativity
Narrative
Scale Solo
Marie Kondo
AI In Marketing
Pricing and Investment
Thrive In Design
Brand
Storytelling
Ideology
Hotelements
Caffrey & Company
Austin, United States

Marketing School for Creatives is a strategic marketing podcast for creative service providers (especially those in the home, interiors, and design industries) who are ready to be seen, understood, and paid for the value of their work.

Hosted by Ericka Saurit, this podcast breaks down the what and the why behind effective marketing for creatives. Each episode helps you understand how strategy, na... more

PublishesWeeklyEpisodes12Founded5 months ago
Number of ListenersCategories
MarketingArtsDesignBusiness

Listen to this Podcast

Artwork for Marketing School for Creatives

Latest Episodes

What really happens during a brand refresh, and why is it about so much more than a new logo or website?

In this episode of Marketing School for Creatives, Ericka Saurit takes you behind the scenes of two recent client projects to show what a Brand ... more

What if the goal of your marketing isn’t to beat the algorithm—but to outgrow it?

In this episode of Marketing School for Creatives, Ericka Saurit challenges one of the most common (and exhausting) beliefs in modern marketing: that more visibility e... more

Why do so many talented creatives struggle to convert interest into actual clients?

In this episode of Marketing School for Creatives, Ericka Saurit sits down with Greg Hastings to unpack one of the most overlooked gaps in creative businesses: the a... more

What does it really take to build a design business that aligns with your values, supports your lifestyle, and creates meaningful impact?

In this episode of Marketing School for Creatives, Ericka Saurit sits down with Nicole Lashae Hall, founder of ... more

Key Facts

Accepts Guests
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Number of Listeners
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People also subscribe to these shows.

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Recent Guests

Greg Hastings
Branding and creative leadership expert
Hastings Brand
Episode: You Think You Have a Marketing Problem (But You Actually Have a Brand Problem), with Greg Hastings
Nicole Lashae Hall
Founder of Thrive In Design; designer, brand strategist, and educator
Thrive In Design
Episode: When your brand outgrows its story with Nicole Lashae Hall
Deb Mitchell
Messaging strategist and copywriter who helps interior designers and home brands clarify messaging
DebMitchellCo
Episode: Do You Have a Message or Just a Mess? with Deb Mitchell
Stéphanie Le Rouzic
Interior designer with background in art direction and graphic design
Mars Avril (brand)
Episode: That AH HA! Moment when it All Comes Together with Stéphanie Le Rouzic
Pia Silva
Brand strategist, author, speaker, founder of No BS Agency Mastery
Scale Solo / No BS Mastery
Episode: Why your business isn't growing the way you want it to with Pia Silva

Host

Ericka Saurit
Host of the show, focused on strategic marketing for creatives in home, interiors, and design fields.

Reviews

5.0 out of 5 stars from 2 ratings
  • Practical Advice with Real Life Examples

    I’m obsessed with Ericka and her podcast. She takes the mystery out of marketing and gives examples and background information to illustrate the point. It’s a great place for creatives to learn what works in the design industry to get clients.

    Apple Podcasts
    5
    AnnetteMashi
    Israel3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Solid mix of theory and applicable steps for pricing and positioning.
Practical guidance with real-world examples for creatives.
Clear explanations that cut through marketing fluff.
Gives design pros language to pitch value, not just sell services.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#245
France/Business/Marketing
Apple Podcasts
#243
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Do You Have a Message or Just a Mess? with Deb Mitchell
Q: How do you justify the return on investment for messaging work when marketing tends to be a long-term, non-guaranteed effort?
Marketing and messaging are long-term assets that enable more predictable client inquiries, higher quality leads, and the ability to command higher fees. While guarantees aren't possible, a strong, well-constructed message improves conversion rates and client fit, which over time leads to a meaningful increase in projects and pricing power.
You Think You Have a Marketing Problem (But You Actually Have a Brand Problem), with Greg Hastings
Q: Can you share a memorable example where drifting away from the core truth harmed a brand?
Jaguar's foray into an overtly flashy EV campaign felt misaligned with its heritage and core promise, illustrating how even ambitious innovation can backfire if it abandons the brand's established truth and audience expectations.
You Think You Have a Marketing Problem (But You Actually Have a Brand Problem), with Greg Hastings
Q: What does a courageous creative director look like in practice?
A courageous creative director slows the room, questions urgency to 'fix everything now,' and redirects focus back to the brand's core truth and long-term direction, even if it means pausing or reworking plans.
You Think You Have a Marketing Problem (But You Actually Have a Brand Problem), with Greg Hastings
Q: How do you define a brand at its core and why is it important to define that before marketing?
A brand is the expression of core beliefs and authentic truths—the things you would stand for even without marketing. Defining that core truth helps prevent drift, keeps messaging coherent, and guides decision-making across leadership, product, and marketing.
When your brand outgrows its story with Nicole Lashae Hall
Q: How should a brand begin the process of updating its story?
Start with a clear view of the customer journey, gather voice-of-customer insights, perform SWOT if needed, and align all touchpoints to a cohesive, updated narrative that matches the current business and audience needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing School for Creatives

What is Marketing School for Creatives about and what kind of topics does it cover?

A practical, strategy-driven show for creative service providers, especially in design, interiors, and home industries. Episodes emphasize brand truth, storytelling, and clear positioning over hacks, with a mix of guest experts and host-led guidance. Listeners can expect actionable frameworks (like brand roadmaps and storytelling models), real-world case studies, and guidance on pricing, messaging, and attracting ideal clients. Notable episodes feature brand leadership, authentic messaging for designers, and frameworks that turn marketing into a cohesive, value-driven process rather than a series of one-off tactics.

Where can I find podcast stats for Marketing School for Creatives?

Rephonic provides a wide range of podcast stats for Marketing School for Creatives. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing School for Creatives and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing School for Creatives get?

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What are the audience demographics for Marketing School for Creatives?

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How many subscribers and views does Marketing School for Creatives have?

To see how many followers or subscribers Marketing School for Creatives has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing School for Creatives?

These podcasts share a similar audience with Marketing School for Creatives:

1. Business of Home Podcast

How many episodes of Marketing School for Creatives are there?

Marketing School for Creatives launched 5 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing School for Creatives?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing School for Creatives?

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What guests have appeared on Marketing School for Creatives?

Recent guests on Marketing School for Creatives include:

1. Greg Hastings
2. Nicole Lashae Hall
3. Deb Mitchell
4. Stéphanie Le Rouzic
5. Pia Silva

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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