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Artwork for Marketing Passivhaus

Marketing Passivhaus

James E. Turner
Passivhaus
Passive House
Building Science
Energy Efficiency
Affordable Housing
Phius
High-Performance Building
Embodied Carbon
475 High Performance Building Supply
Passive Building
Maine Passive House
Emu Passive
Birdsmouth Design-Build
New Zealand
Marketing Passive House
Massachusetts
Rhode Island
Biogenic Materials
Vapor Open Assemblies
Radon

Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.

PublishesWeeklyEpisodes44Founded2 years ago
Number of ListenersCategories
MarketingBusinessSociety & Culture

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Artwork for Marketing Passivhaus

Latest Episodes

Hilary Padget and Anthony Harrington are co-founders and partners at pHdesign, a New York-based architecture firm specializing in energy-efficient and environmentally responsible buildings. They strongly believe in the environmental and optimization ... more

Norman Garcia is an engineer and principal building science consultant at AllClimate Passivhaus in Winnipeg, Manitoba, Canada, and the founder of Passivhaus Philippines. In addition to being a Certified Passive House Designer, Norman is also a Certif... more

Rahul Shaw is the owner and principal architect at Tight House Architecture and Interior Design, specializing in single-family home renovations, additions, and new builds that go beyond the ordinary. Rahul started his own Passive House firm after yea... more

Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Accelerator and Source 2050. Michael started the Accelerator because he saw how important it was to hav... more

Key Facts

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Recent Guests

Hilary Padgett
Co-founder and partner at PH Design
PH Design
Episode: Hilary Padget & Anthony Harrington - pHdesign
Anthony Harrington
Co-founder and partner at PH Design
PH Design
Episode: Hilary Padget & Anthony Harrington - pHdesign
Norman Garcia
Principal of AllClimate Passivhaus; founder of Passivhaus Philippines
AllClimate Passivhaus; Passivhaus Philippines
Episode: Norman Garcia - Passivhaus Philippines
Rahul Shah
Owner and principal architect at Tight House Architecture and Interior Design
Tight House Architecture and Interior Design
Episode: Rahul Shah - Tight House
Michael Ingui
Architect, artist, president and partner at Ingui Architecture; co-founder of the Passivhaus Accelerator and Source 2050
Ingui Architecture; Passivhaus Accelerator; Source 2050
Episode: Michael Ingui - Ingui Architecture
Josh Oqueli
Architect and builder at Bonsai Design Build
Bonsai Design Build
Episode: Josh Oqueli - Bonsai Design + Build
Jennifer Karkar Ritchie
Owner and principal at Revolution Public Relations
Revolution Public Relations
Episode: Jennifer Karkar Ritchie - Revolution PR
Aaron Waldt
Product Consultant for Eastern Canada at 475 High Performance Building Supply
475 High Performance Building Supply
Episode: Aaron Waldt - 475 High Performance Building Supply
John Loercher
Owner and consultant at Northeast Projects; professor of architecture and director of the Building Science Program at RPI; Phius trainer
Northeast Projects; Rensselaer Polytechnic Institute; Phius
Episode: John Loercher - Northeast Projects

Host

James Turner
Host of Marketing Passivhaus

Reviews

4.9 out of 5 stars from 7 ratings
  • A podcast about PassivHaus and less about marketing.

    I was expecting the interviews (from the show’s name) to be more marketing-focussed. However, as the show matures they have often proven an interesting listen regardless. As the host points out - “Marketing” is as much about communication and education as it is direct sales. I’d still love to hear from people in established PH markets (Western Europe, UK etc) about what marketing/comms efforts have proven successful for them, and maybe a little less about why North America is so far behind.

    Apple Podcasts
    4
    optimiseinprime
    Canadaa year ago
  • A podcast about PassivHaus and less about marketing.

    I’ve listened to a couple of episodes so far, and while it’s great to hear from people like Lloyd Alter and Bronwyn Barry about their experience with PH… I was expecting the interviews (from the show’s name) to be more marketing-forward. I’d love to hear from people in established PH markets (Western Europe, UK etc) about what marketing efforts have worked for them (and are proven), and maybe a little less about how North America is so far behind. The wrap up of the episodes could also be tighte... more

    Apple Podcasts
    3
    optimiseinprime
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

MostlyPositive: listeners value practical marketing insights tied to real projects.
Appreciation for global perspectives and guest diversity, with a desire for more established PH-market case studies.
Some critique that episodes lean more toward marketing than pure technical depth.

Talking Points

Recent interactions between the hosts and their guests.

Michael Ingui - Ingui Architecture
Q: What role do communities like the Passivhaus Accelerator play in helping architects and builders market and deliver these projects?
They provide a collaborative ecosystem where professionals share knowledge, solve problems, and push each other to improve, which de-risks projects and creates a supportive network for ongoing learning and adoption.
Michael Ingui - Ingui Architecture
Q: Could you share a bit about how your office achieved full Passivhaus certification and what that meant for your practice?
The move to certify the entire office was a turning point that clarified workflows, built internal fluency, and reinforced that Passivhaus can be integrated into standard practice rather than treated as a niche add-on; it also helped create a more efficient, repeatable process across projects.
Bronwyn Barry - Passive House BB
Q: Where should people connect with Bronwyn to learn more about her work?
The company website passivehousebb.com and Bronwyn is active on LinkedIn and Bluesky under Passive House BB.
Bronwyn Barry - Passive House BB
Q: Who's hardest to market Passive House to, and what has worked so far?
Architects and policy makers in warm climates are challenging audiences, but monitoring data has shown that Passive House can perform exceptionally well in these contexts, helping shift assumptions.
Trey Farmer - Forge Craft Architecture + Design
Q: Is Passivhaus affordable or does it require a premium?
If you design with a good builder from the start and budget accordingly, the premium can be relatively modest, often around a few percent when scaled across a project, especially if you optimize layout and materials upfront.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Passivhaus

What is Marketing Passivhaus about and what kind of topics does it cover?

A podcast focused on Passivhaus and high-performance building, with interviews from architects, builders, designers, suppliers, and educators. Episodes consistently center on practical marketing for high-performance homes, storytelling to communicate benefits like comfort, health, and durability, and how to scale Passivhaus adoption across markets. Notable is a pattern of guests who blend technical building science with market-facing strategies, plus an openness to global perspectives, education, and community-driven initiatives. This blend makes it useful for listeners seeking actionable messaging, case studies, and industry-wide best practices rather than pure theory.

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How many listeners does Marketing Passivhaus get?

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Which podcasts are similar to Marketing Passivhaus?

These podcasts share a similar audience with Marketing Passivhaus:

1. Passive House Podcast
2. The Building Sciology Poddie
3. UnBuild It Podcast
4. The Build Show Podcast
5. Building HVAC Science

How many episodes of Marketing Passivhaus are there?

Marketing Passivhaus launched 2 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Passivhaus?

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What guests have appeared on Marketing Passivhaus?

Recent guests on Marketing Passivhaus include:

1. Hilary Padgett
2. Anthony Harrington
3. Norman Garcia
4. Rahul Shah
5. Michael Ingui
6. Josh Oqueli
7. Jennifer Karkar Ritchie
8. Aaron Waldt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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