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Artwork for Marketing Passivhaus

Marketing Passivhaus

James E. Turner
Passivhaus
Passive House
Building Science
Energy Efficiency
Affordable Housing
Phius
High-Performance Building
Embodied Carbon
475 High Performance Building Supply
Passive Building
Maine Passive House
Emu Passive
Birdsmouth Design-Build
Positive Energy
New Zealand
Marketing Passive House
Massachusetts
Rhode Island
Radon
Biogenic Materials

Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.

PublishesWeeklyEpisodes42Founded2 years ago
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MarketingSociety & CultureBusiness

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Artwork for Marketing Passivhaus

Latest Episodes

Rahul Shaw is the owner and principal architect at Tight House Architecture and Interior Design, specializing in single-family home renovations, additions, and new builds that go beyond the ordinary. Rahul started his own Passive House firm after yea... more

Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Accelerator and Source 2050. Michael started the Accelerator because he saw how important it was to hav... more

Josh Oqueli is an architect, builder, and the founder of Bonsai Design + Build, an architect-led firm specializing in high-performance buildings. A firm proponent of "once you learn it, you can't unlearn it," Josh went down the rabbit hole early in h... more

Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Pacific Northwest. She's also the owner and occupant of Washington State's first passive home, built... more

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Recent Guests

Michael Ingui
Architect, artist, president and partner at Ingui Architecture; co-founder of the Passivhaus Accelerator and Source 2050
Ingui Architecture; Passivhaus Accelerator; Source 2050
Episode: Michael Ingui - Ingui Architecture
Josh Oqueli
Architect and builder at Bonsai Design Build
Bonsai Design Build
Episode: Josh Oqueli - Bonsai Design + Build
Jennifer Karkar Ritchie
Owner and principal at Revolution Public Relations
Revolution Public Relations
Episode: Jennifer Karkar Ritchie - Revolution PR
Aaron Waldt
Product Consultant for Eastern Canada at 475 High Performance Building Supply
475 High Performance Building Supply
Episode: Aaron Waldt - 475 High Performance Building Supply
John Loercher
Owner and consultant at Northeast Projects; professor of architecture and director of the Building Science Program at RPI; Phius trainer
Northeast Projects; Rensselaer Polytechnic Institute; Phius
Episode: John Loercher - Northeast Projects
Kristof Irwin
Director of Building Science at Positive Energy
Positive Energy
Episode: Kristof Irwin - Positive Energy
Beth Campbell
Education Program Director at Passivhaus Massachusetts; Phius Certified Passivhaus Builder Trainer; Chair of the Board at Passivhaus Rhode Island
Passivhaus Massachusetts
Episode: Beth Campbell - Passive House Massachusetts
Steve Hessler
Certified Passivhaus consultant and building systems specialist
New Energy Works; Holzraum System
Episode: Steve Hessler - New Energy Works
Mark Attard
Founder and Director of Point 6 Building Science Consultants; certified Passivhaus consultant and tradesperson
Point 6 Building Science Consultants
Episode: Mark Attard - Point 6

Host

James Turner
Host of Marketing Passivhaus

Reviews

4.9 out of 5 stars from 7 ratings
  • A podcast about PassivHaus and less about marketing.

    I was expecting the interviews (from the show’s name) to be more marketing-focussed. However, as the show matures they have often proven an interesting listen regardless. As the host points out - “Marketing” is as much about communication and education as it is direct sales. I’d still love to hear from people in established PH markets (Western Europe, UK etc) about what marketing/comms efforts have proven successful for them, and maybe a little less about why North America is so far behind.

    Apple Podcasts
    4
    optimiseinprime
    Canada9 months ago
  • A podcast about PassivHaus and less about marketing.

    I’ve listened to a couple of episodes so far, and while it’s great to hear from people like Lloyd Alter and Bronwyn Barry about their experience with PH… I was expecting the interviews (from the show’s name) to be more marketing-forward. I’d love to hear from people in established PH markets (Western Europe, UK etc) about what marketing efforts have worked for them (and are proven), and maybe a little less about how North America is so far behind. The wrap up of the episodes could also be tighte... more

    Apple Podcasts
    3
    optimiseinprime
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews note episodes can lean more toward education and storytelling than direct marketing tactics, which is helpful for broader audiences.
The host is commended for guiding conversations toward actionable visuals and messaging that resonate with builders, developers, and clients.
The show is praised for practical takeaways and real-world case studies that help explain how to communicate Passivhaus benefits.
Listeners appreciate the blend of marketing and technical insight, though some want more content focused on established PH markets outside North America.

Talking Points

Recent interactions between the hosts and their guests.

Michael Ingui - Ingui Architecture
Q: What role do communities like the Passivhaus Accelerator play in helping architects and builders market and deliver these projects?
They provide a collaborative ecosystem where professionals share knowledge, solve problems, and push each other to improve, which de-risks projects and creates a supportive network for ongoing learning and adoption.
Michael Ingui - Ingui Architecture
Q: Could you share a bit about how your office achieved full Passivhaus certification and what that meant for your practice?
The move to certify the entire office was a turning point that clarified workflows, built internal fluency, and reinforced that Passivhaus can be integrated into standard practice rather than treated as a niche add-on; it also helped create a more efficient, repeatable process across projects.
Bronwyn Barry - Passive House BB
Q: Where should people connect with Bronwyn to learn more about her work?
The company website passivehousebb.com and Bronwyn is active on LinkedIn and Bluesky under Passive House BB.
Bronwyn Barry - Passive House BB
Q: Who's hardest to market Passive House to, and what has worked so far?
Architects and policy makers in warm climates are challenging audiences, but monitoring data has shown that Passive House can perform exceptionally well in these contexts, helping shift assumptions.
Trey Farmer - Forge Craft Architecture + Design
Q: Is Passivhaus affordable or does it require a premium?
If you design with a good builder from the start and budget accordingly, the premium can be relatively modest, often around a few percent when scaled across a project, especially if you optimize layout and materials upfront.

Audience Metrics

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Frequently Asked Questions About Marketing Passivhaus

What is Marketing Passivhaus about and what kind of topics does it cover?

This series focuses on turning high-performance building into a compelling story for clients, municipalities, and builders. Across episodes, hosts explore how Passivhaus principles translate into practical marketing, education, and real-world project delivery. Guests range from product suppliers and PR professionals to architects, builders, and policy advocates, all discussing how to frame comfort, health, durability, and long-term savings as core benefits. The show stands out by blending technical building science with accessible messaging, using case studies, visuals, and stakeholder alignment to push adoption beyond insiders.

Where can I find podcast stats for Marketing Passivhaus?

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How many listeners does Marketing Passivhaus get?

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Which podcasts are similar to Marketing Passivhaus?

These podcasts share a similar audience with Marketing Passivhaus:

1. Passive House Podcast
2. The Rest Is Politics
3. The Build Show Podcast
4. The Building Sciology Poddie
5. The Rest Is History

How many episodes of Marketing Passivhaus are there?

Marketing Passivhaus launched 2 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Passivhaus?

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What guests have appeared on Marketing Passivhaus?

Recent guests on Marketing Passivhaus include:

1. Michael Ingui
2. Josh Oqueli
3. Jennifer Karkar Ritchie
4. Aaron Waldt
5. John Loercher
6. Kristof Irwin
7. Beth Campbell
8. Steve Hessler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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