Marketing online para la música
Subterfuge RadioMarketing online para la música con Esther Checa es un viaje a través del cual desgranaremos cómo el artista puede desarrollar su ecosistema digital, no sólo para estar en contacto con el público, sino cómo puede evaluar la información que sus fans generan en cada una de las interacciones digitales. Iremos dando respuesta a por qué ahora más que nunca los artistas tienen que aprovechar las diferen... more
| Publishes | Monthly | Episodes | 11 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | BusinessMarketing | ||
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Latest Episodes
Que la pandemia ha transformado la forma de producir y editar la música es una realidad, por este motivo, en el 11º episodio contamos con Salomé Limón, productora, ingeniera de sonido y compositora. Nos da las claves sobre los elementos necesarios qu... more
Trabajar un plan de comunicación y marketing ayuda al artista a controlar su reputación, apoyar el management y booking, construir la huella digital o de forma proactiva, va a permitir adelantarse a una gestión de crisis. En este 10º episodio, Franci... more
¿Por qué te recordaría el público si no pudiese escuchar tu música? Desarrollar un storytelling como artista es probablemente de las primeras cosas en las que hay que pensar cuando quieres desarrollar tu carrera musical. En este 9º episodio, Tere Vaq... more
Una estrategia de inbound marketing puede ayudar a trabajar todo el ciclo de comunicación que puede tener el artista con su público de una forma no sólo muy personalizada, sino muy eficiente en términos de inversión en el desarrollo de activos digita... more
Tener una estrategia de fidelización con la que comunicarse con los fans de forma personalizada, conlleva el reto de capturar datos de calidad y gestionarlos de forma eficiente. En este 7º episodio, Álvaro Rebollo Ena nos cuenta cómo se puede llevar ... more
La publicidad en redes sociales y buscadores es parte del trabajo de visibilidad que debería tener un artista, para amplificar su presencia en digital. En este 6º episodio, Guillermo de Lorenzo nos ayuda a identificar el valor y la oportunidad de tra... more
Cuando se abren perfiles sociales, estos recogen las interacciones y actividad que tienen los artistas con su público, estas interacciones pueden ser analizadas y medidas para generar mayor valor en la conversación social. En este 5º episodio, Mauro ... more
Los buscadores son la puerta de entrada para acceder a la información que demandamos los usuarios, y esto obliga a las marcas a trabajar su visibilidad en los resultados que presenta. En este 4º episodio Ana Doncel y Javier Moral, nos contarán cómo t... more
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How many episodes of Marketing online para la música are there?
Marketing online para la música launched 3 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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