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Artwork for Marketing, Media & Adtech

Marketing, Media & Adtech

Pesach Lattin
Adtech
Artificial Intelligence
Programmatic Advertising
Retail Media
Attribution
Triton Digital
AI In Marketing
Measurement
AI In Advertising
Profila
Watchmojo
Ad Fraud
AI (artificial Intelligence)
Pontiac
Bluetooth
Blutui
Programmatic
Advertising Industry Ethics
Digital Audio
Audio Advertising

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth dis... more

PublishesWeeklyEpisodes176Founded3 years ago
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Artwork for Marketing, Media & Adtech

Latest Episodes

The man who invented programmatic says the industry that runs on it cannot think.

Randall Rothenberg ran the IAB for 13 years. He wrote the book on advertising. He described programmatic in a 2001 Ad Age column and got exactly zero responses. Now he... more

Carl Matter, Director of Ad Tech Performance at Urban Science, spends his days inside the most data-rich consultancy in automotive advertising. Urban Science knows what cars sold, where, updated daily, straight from the manufacturers.

So why is an i... more

Contextual advertising, brand safety, and the FTC warning letter that rebuilt an entire ad tech company.

Hitesh Chawla, founder and CEO of Silverpush, joins Pesach Lattin on the ADOTAT Show for a conversation about ultrasonic cross-device tracking, ... more

Ad tech doesn't have a transparency problem. It has a courage problem. That's the thesis Alessandro De Zanche brought to the show, and he defended it with his whole name attached, which is more than he can say for the five sell-side executives who an... more

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Recent Guests

Randall Rothenberg
Former CEO of the IAB; former NYT Advertising columnist
IAB, New York Times
Episode: Ran the IAB for 13 Years. Says Ad Tech Cannot Think.
Carl Matter
Director of Adtech Performance at Urban Science
Urban Science
Episode: Why Car Ads Are Graded On Mouse Clicks | Carl Matter, Urban Science
Hitesh Chawla
Founder and CEO of Silverpush
Silverpush
Episode: Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla
Alessandro De Zanche
Media Monetization Consultant, AdExchanger columnist
AdExchanger
Episode: AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name
Kristina Kaganer
CPTO at Navigator and founder of Wayfable
Navigator; Wayfable
Episode: Kristina Kaganer on Why the Best Marketing AI Won't Be Built by Engineers
Jordan Finger
Founder/CEO of Noel Partners; former CGO at Nutrafol; former VP Growth at Freshly
Noel Partners; Fractal; Freshly; Nutrafol
Episode: Jordan Finger says the agency is dead, the CMO is dead, and your $20 subscription can do the job.
Lotem Karmon
VP of Operations
Primis
Episode: The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending
Ashkan Karbasfrooshan
Founder of WatchMojo, media entrepreneur
WatchMojo
Episode: The Man Who Built 17 Billion Views, Now He Wants a Baseball Team
Dennis Pekel
A Dutch ad tech veteran with leadership roles at JustPremium and GumGum
Former executive at JustPremium and GumGum
Episode: The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.

Host

Pesach Lattin
Host of The ADOTAT Show; long-running host with focus on adtech, media strategy, and industry insights.

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Talking Points

Recent interactions between the hosts and their guests.

AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name
Q: How do you reconcile the idea that anonymity is used to sound bold with the need for accountability?
He explains that while some use anonymity to speak frankly, lasting impact comes from leaders who put their real names behind their statements and engage in open, face-to-face debate to move the industry forward.
AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name
Q: What does the courage gap look like in practice in the adtech industry?
The guest describes a scene where executives publicly speak with confidence but retreat to anonymity when their views might challenge powerful platforms, highlighting a systemic avoidance of candor that hampers progress.
Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla
Q: If you could see five years ahead for Silverpush, what would you ask and what might become obsolete in AI?
I'd ask which AI capabilities will become redundant and which will define the future of adtech, with a focus on which roles will be augmented rather than replaced, and how to keep accelerating development to stay ahead in the AI-native world.
Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla
Q: Could you explain Mirrors to me? What does the brand get that it could not get with you?
Mirrors helps brands identify the exact content contexts and channels that align with their campaign goals, going beyond demographics to target based on the content in the user's state of mind, which is what Silverpush delivers through its insights and platform-agnostic approach.
Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla
Q: Is Dennis right that Silverpush's entire business is based on big platforms' refusal to build state-of-the-art brand suitability tools?
Yes, it's built on a gap that exists because platforms can't reliably assess all content themselves, so Silverpush fills that by offering context-driven, brand-safe guidance that aligns with what brands want to be associated with, across multiple platforms.

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Frequently Asked Questions About Marketing, Media & Adtech

What is Marketing, Media & Adtech about and what kind of topics does it cover?

This series spotlights the interactions between marketing, media, and adtech, with a focus on how data, privacy, measurement, and platform dynamics shape modern advertising. Episodes feature startup founders, veteran adtech executives, researchers, and industry analysts who unpack topics like programmatic advertising, identity resolution, retail media, open web vs. streaming, and AI-driven measurement. A recurring thread is challenging the status quo—whether it's rethinking the ad stack, reducing reliance on invasive tracking, or reimagining monetization for publishers and brands. Noteworthy is the emphasis on practical frameworks (e.g., worldview-informed bidding, incremental measurement, and open discussion of ethics) and candid takes fro... more

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How many episodes of Marketing, Media & Adtech are there?

Marketing, Media & Adtech launched 3 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing, Media & Adtech?

Recent guests on Marketing, Media & Adtech include:

1. Randall Rothenberg
2. Carl Matter
3. Hitesh Chawla
4. Alessandro De Zanche
5. Kristina Kaganer
6. Jordan Finger
7. Lotem Karmon
8. Ashkan Karbasfrooshan

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