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Marketing Masterclasses

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Marketing
Social Media
Digital Marketing
Leadership
Unilever
South Africa
Google
E-Commerce
FMCG
Creativity
Consumer Behavior
Covid-19
Social Media Marketing
Sustainability
Innovation
Retail
Entrepreneurship
Tiktok
Youtube
Pepsico

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series br... more

PublishesTwice weeklyEpisodes124Founded2 years ago
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Artwork for Marketing Masterclasses

Latest Episodes

Adrian Hewlett’s career journey has taken him from the world of marketing and entrepreneurship to leading one of South Africa’s most respected sustainable lifestyle brands, Sealand Gear.

In this episode, Adrian sits down with Declan to unpack what i... more

In a world full of dashboards, metrics, and AI tools, it is easy to forget who marketing is really for.

In this episode, Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies, brings the focus back to people. Zain sits down with Declan to u... more

What does it take to market in a world where attention is the most valuable currency?

In this episode of Marketing Masterclass, Lee Nelson, Head of Marketing & Communications at DHL eCommerce, shares with Jon how DHL is helping small businesses grow... more

Few careers follow a straight line, and Sasha's journey into marketing is no exception.

In this episode of the Marketing Masterclass, Loren sits down with Sasha Sathianathan, the Senior Brand Manager at RCL Foods.

From starting out in chemical engi... more

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Recent Guests

Adrian Hewlett
CEO of Sealand Gear
Sealand Gear
Episode: 124. From Agency Life to Building a Sustainable Brand: with Sealand Gear CEO, Adrian Hewlett
Zain Naidoo
Head of Digital and Social Marketing at Dis-Chem Pharmacies
Dis-Chem Pharmacies
Episode: 123. Marketing is not just data it is people: with Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies
Lee Nelson
Head of Marketing & Communications, DHL eCommerce
DHL
Episode: 122. What does it take to go global in the age of attention? Lee Nelson, Head of Marketing & Communications at DHL eCommerce
Sasha Sathianathan
Senior Brand Manager at RCL Foods
RCL Foods
Episode: 121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
Rachel Moffett
Marketing professional focused on brand, growth, and commercial strategy
Mövenpick Hotels & Resorts
Episode: 120. Building Brands Across Cultures with Rachel Moffett, the Regional Marketing Manager Mövenpick Hotel
Sydney Mbhele
Chief Marketing Officer at Absa Bank (Africa)
Absa Bank
Episode: 119. Why Attitude Beats Talent: The Journey and Thinking Behind Absa CMO, Sydney Mbhele
Vilosha Soni
Chief Marketing Officer at PepsiCo South Africa
PepsiCo South Africa
Episode: 118. Great Marketing Starts with the Question “Why”: How PepsiCo’s CMO Vilosha Soni Thinks About Brands
Vilashni Vandayar
Marketing Director for PepsiCo (F&B) South Africa
PepsiCo South Africa
Episode: 117. Stay Curious, Think Bigger: A Marketing Career with PepsiCo's F&B Marketing Director, Vilashni Vandayar
Lucia Malapane
Head of Brand Marketing at GoTyme Bank (formerly Time Bank)
GoTyme Bank
Episode: 116. From Startup to 12 Million Customers with Lucia Malapane, Head of Brand Marketing at GoTyme Bank

Hosts

Jon Ratcliffe
Host of Marketing Masterclasses
Declan Hollywood
Co-host of Marketing Masterclasses

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Talking Points

Recent interactions between the hosts and their guests.

121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
Q: What are your views on personal branding and authenticity in the age of AI?
She describes personal branding as authentic and earned through opportunities, not forced, and views AI as a tool to accelerate speed and generate options, not a substitute for judgment or strategy.
121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
Q: How do you approach leadership and accountability within your teams?
She emphasizes giving teams room to own, while providing guardrails, clear briefs, and a safety net for mistakes, coupled with strong outcomes and support when needed.
121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
Q: What has Unilever taught you that informs how you work today at RCL Foods?
Unilever taught discipline, brand stewardship, and the art of maintaining consistency across brand evolution, while instilling humility and a sense of being a custodian rather than the sole owner of a brand.
121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
Q: Sasha, let's start. How did your journey into marketing unfold in your own words?
She describes not falling into marketing by chance but choosing it for its intersection of people, creativity and commercial outcomes, valuing the path that led her from chemical engineering to marketing and eventually to leadership roles.
116. From Startup to 12 Million Customers with Lucia Malapane, Head of Brand Marketing at GoTyme Bank
Q: What was the value proposition or the moment in the journey where you realized, wow, we've got something special?
The realization came from giving people their money and time back and showing that banking could be done from home, without branches, which highlighted the core benefits of accessibility and efficiency.

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Frequently Asked Questions About Marketing Masterclasses

What is Marketing Masterclasses about and what kind of topics does it cover?

This series features candid conversations with senior marketers and business leaders from global brands and major retailers, focusing on how data-driven creativity pairs with human-centered storytelling to drive growth. Episodes cover career journeys, leadership lessons, and strategic shifts in brand, performance, and digital marketing—often highlighting how AI, consumer behavior, and storytelling intersect to create meaningful connections with customers. A standout element is the mix of practical, in-the-trenches marketing wisdom with broader leadership insight, drawing from industries as varied as retail, financial services, consumer packaged goods, and technology. Listeners can expect actionable takeaways on brand building, growth strate... more

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Rephonic provides a wide range of podcast stats for Marketing Masterclasses. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Masterclasses and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Masterclasses get?

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What are the audience demographics for Marketing Masterclasses?

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How many subscribers and views does Marketing Masterclasses have?

To see how many followers or subscribers Marketing Masterclasses has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Masterclasses?

These podcasts share a similar audience with Marketing Masterclasses:

1. How I Built This with Guy Raz

How many episodes of Marketing Masterclasses are there?

Marketing Masterclasses launched 2 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Masterclasses?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Masterclasses?

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What guests have appeared on Marketing Masterclasses?

Recent guests on Marketing Masterclasses include:

1. Adrian Hewlett
2. Zain Naidoo
3. Lee Nelson
4. Sasha Sathianathan
5. Rachel Moffett
6. Sydney Mbhele
7. Vilosha Soni
8. Vilashni Vandayar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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