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Artwork for Marketing Insights

Marketing Insights

McGraw Hill
Marketing
Career Development
Personal Branding
Networking
Advertising
Super Bowl
Consumer Behavior
Digital Platforms
Purpose-Driven Advertising
Audience Engagement
Storytelling
Public Relations
Career Resources
Airbnb
Mardi Gras
Airlines
Job Search
Student Organizations
Crisis Branding
Nike

Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that su... more

PublishesTwice monthlyEpisodes102Founded8 years ago
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ArtsEducation

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Artwork for Marketing Insights

Latest Episodes

Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business s... more

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In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective.

Her guest, Sean Brewster, Global Business... more

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In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey ... more

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In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in cris... more

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Key Facts

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Recent Guests

Sean Brewster
A seasoned leader in client leadership roles with over two decades of experience.
Omnicom Productions
Episode: The Advertising Ecosystem
Quentin Langley
Public Relations expert and educator
Public Relations Society of America
Episode: Crisis Marketing Mastery
Kimberly Willis Green
Crisis communications specialist with 25 years of experience
Atlanta Public Schools
Episode: Crisis Marketing Mastery
Desmond Walker
Co-founder and CEO of Nerenton Digital Marketing, TEDx speaker.
Nerenton Digital Marketing
Episode: Back to Brand School: Marketing Lessons from Gen Z
Alyssa Gail Martin
Former student of Shanita at Columbia College Chicago, influencer, founder of Frequency Social Media.
Frequency Social Media
Episode: Back to Brand School: Marketing Lessons from Gen Z
Nerenton Digital Marketing
A full service digital marketing agency.
Nerenton
Episode: Back to Brand School: Marketing Lessons from Gen Z
Julie Wolfe
Director of Global Revenue Enablement at Glassdoor
Glassdoor
Episode: Marketing Insights from Glassdoor’s Julie Wolfe
Missy Stella
Senior recruiter at LaSalle Network with a background in advertising and marketing.
LaSalle Network
Episode: Catch Me if You Can
Jaime Gaudet
Market Director at Aflac
Aflac
Episode: Segmentation Strategy in the Age of AI

Hosts

Shanita Baraka Akintonde
Professor, author, career coach, and marketing expert. Shanita is known for her engaging presentations on marketing concepts, personal branding, and career development strategies.
Shane Hunt
Dean of the College of Business, specializing in marketing education and career coaching for students.

Reviews

4.8 out of 5 stars from 15 ratings
  • Great marketing insights.

    Shanita and Vanessa’s interview was great.

    Apple Podcasts
    5
    d_oshaughnessy
    United States3 years ago
  • Marketing Insights Podcast

    Short, Engergetic and enlightening. Fun topics to consider and bring into my Marketing Principles course.

    Apple Podcasts
    5
    Dr.Wolfe
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging discussions and real-world examples that make complex marketing concepts accessible.
Many find the content enlightening, particularly for those involved in academia or as practitioners in the marketing field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#211
Finland/Arts

Talking Points

Recent interactions between the hosts and their guests.

The Advertising Ecosystem
Q: What would you say has been the most, and you just alluded to this, but what has changed the most?
Sean emphasizes the shift towards having multiple partners in advertising and the expanding media landscape, including the role of AI.
The Advertising Ecosystem
Q: Can you just share a little bit about how your familial ecosystem as it were, make guide or govern how you work and how you lead in the advertising space?
Sean discusses how his family keeps him grounded, maintaining a rhythm between work and family life and ensuring he engages regularly with them.
Crisis Marketing Mastery
Q: How important is the idea of rebuilding yourself in relation to storytelling after a crisis?
Storytelling plays a key role in regaining trust with stakeholders by admitting faults and communicating recovery plans.
Crisis Marketing Mastery
Q: What is one of the most important factors that you think contributes to a brand's ability to bounce back after a crisis?
Telling your own story and being transparent about the situation is crucial for brands to regain their reputation.
Marketing Insights from Glassdoor’s Julie Wolfe
Q: What advice would you give for developing or enhancing personal brand?
Julie suggests defining your personal brand and aligning your authentic self with your professional actions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing Insights

What is Marketing Insights about and what kind of topics does it cover?

Focusing on marketing trends and practical strategies, the content addresses current topics that resonate within the marketing landscape. Key themes include crisis management, customer experience, and omnichannel marketing, often featuring industry experts who share insights and actionable advice. The goal is to make marketing concepts accessible and engaging for a diverse audience, from students to professionals.

Notably, the episodes incorporate real-world examples and case studies to highlight how these topics influence both academic and professional practices in marketing. Unique to this series is its format, which breaks down complex ideas into bite-sized discussions, allowing listeners to grasp essential marketing concepts quickly.

Where can I find podcast stats for Marketing Insights?

Rephonic provides a wide range of podcast stats for Marketing Insights. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Insights and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Insights get?

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What are the audience demographics for Marketing Insights?

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How many subscribers and views does Marketing Insights have?

To see how many followers or subscribers Marketing Insights has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Insights?

These podcasts share a similar audience with Marketing Insights:

1. Not Gonna Lie with Kylie Kelce

How many episodes of Marketing Insights are there?

Marketing Insights launched 8 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Insights?

Rephonic pulls ratings and reviews for Marketing Insights from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Marketing Insights?

Rephonic provides full transcripts for episodes of Marketing Insights. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Insights?

Recent guests on Marketing Insights include:

1. Sean Brewster
2. Quentin Langley
3. Kimberly Willis Green
4. Desmond Walker
5. Alyssa Gail Martin
6. Nerenton Digital Marketing
7. Julie Wolfe
8. Missy Stella

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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