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Marketing Factories

REBORRN x Effie Europe
Heineken
Mcdonald's Nordics
Adidas
Artificial Intelligence
Magnum Ice Cream Company
Deal With the Trash
Fanta
Unilever
Coca-Cola
Brand Transformation
Fan Truth
World Cup
You Got This

Behind the scenes of the most effective marketing teams. Most marketing stories start with the idea. Marketing Factories starts with the system behind it. Hosted by Dafni Prosalika (Partner, REBORRN) and brought to you by Effie Europe (EACA) and REBORRN, Marketing Factories goes behind the scenes of the most effective marketing teams. We sit down with senior marketing leaders from some of the most... more

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Latest Episodes

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Ulrich "Uli" Klenke, Chief Brand Officer of Deutsche Telekom, recorded at its Bonn headquarters. Ulrich stewards the world's ... more

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes two of the most senior voices in the industry, from opposite sides of the table: Charley Stoney, Chief Executive Officer of E... more

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Roy Gardner, Vice President of Brand Activation, Europe at adidas. Roy is responsible for shaping, localising and allocating ... more

In this special episode of Marketing Factories, released to mark the opening of Effie Awards Europe 2026 entries, REBORRN partner Dafni Prosalika welcomes Staffan Ekstam, Nordic Marketing and Brand Strategy Director at Food Folk Sverige AB (McDonald'... more

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Recent Guests

Charley Stoney
CEO of the European Association for Communication Agencies (EACA)
EACA
Episode: The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing Factories
Stephan Loerke
CEO of the World Federation of Advertisers (WFA)
WFA
Episode: The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing Factories
Perj Devi
Guest (appears on episode)
Episode: The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing Factories
Ibrahim Khan
Global Vice President for Fanta
Fanta, Coca‑Cola
Episode: The 2-Year Process That Revived an $18 Billion Icon | Inside the Fanta Marketing Factory
Tobias Sparnaaij
Netherlands-born, Amsterdam-based, leading global master brand marketing for Magnum Ice Cream Company
Magnum Ice Cream Company
Episode: How Sound Became Magnum's Most Valuable DBA | Inside The Magnum Ice Cream Company Marketing Factory

Host

Dafni Prosalika
Host of Marketing Factories

Chart Rankings

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Apple Podcasts
#93
Italy/Business/Marketing
Apple Podcasts
#181
Finland/Business/Marketing

Talking Points

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How adidas Went From Loss-Making to Most Talked-About Brand | Inside the adidas Marketing Factory
Q: If you had 58 hours in a room to solve one burning challenge, what would it be?
The challenge would be enabling countries with reliable, scalable insights to drive better local activation, balanced with a cohesive global brand, and leveraging AI where appropriate to boost efficiency and impact.
How adidas Went From Loss-Making to Most Talked-About Brand | Inside the adidas Marketing Factory
Q: What is effective marketing for Adidas in your view?
Effective marketing means becoming the number one sports brand in Europe, delivering consumer desire and business growth, while building a strong workplace and satisfying shareholders and customers alike.
How adidas Went From Loss-Making to Most Talked-About Brand | Inside the adidas Marketing Factory
Q: If you had to rebuild this function from scratch, what would you do differently?
Roy emphasizes the importance of a clear, role-defined structure with distributed teams, stronger cross-functional rotation and exposure, and a relentless focus on a single, compelling message and activation process that aligns with global strategy.
How adidas Went From Loss-Making to Most Talked-About Brand | Inside the adidas Marketing Factory
Q: Your title is Vice President of Brand Activation Europe. For people not familiar with the Adidas structure, what does that actually mean in practice?
Roy explains the role as a horizontal, cross-functional lead across omni-channel, digital, media, and publishing, responsible for sizing and allocating marketing investment in Europe and ensuring a cohesive brand calendar.

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Frequently Asked Questions About Marketing Factories

What is Marketing Factories about and what kind of topics does it cover?

This show pulls back the curtain on how the world's most effective marketing teams run their work, focusing on the systems, rituals, and governance that shape big-brand campaigns. Across recent episodes, conversations center on evolving agency-remuneration models, the role of AI and data in planning and creative, and how global brands balance scale with local execution. Guests include senior marketers and agency leaders from Adidas, Heineken, Coca‑Cola's Fanta, McDonald's Nordics, Magnum, and more, offering practical lessons on transforming marketing factories—from strategy alignment and cross-functional collaboration to partnerships with agencies and technology partners. A notable emphasis is placed on long-term brand health, accountabilit... more

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1. A Bit of Optimism

How many episodes of Marketing Factories are there?

Marketing Factories launched 6 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Factories?

Recent guests on Marketing Factories include:

1. Charley Stoney
2. Stephan Loerke
3. Perj Devi
4. Ibrahim Khan
5. Tobias Sparnaaij

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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