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Marketing Espresso

Bec Chappell
Marketing
Linkedin
Artificial Intelligence
Marketing Strategy
Meta
Telstra
Networking
Social Media
Branding
Email Marketing
Personal Branding
Content Marketing
Storytelling
Story Sharing
Instagram
Bec Chappell
Awards
Data Privacy
Brand Positioning
Thought Leadership

Your easily digestible, quality shot of helpful marketing advice.

Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.

PublishesWeeklyEpisodes418Founded5 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for Marketing Espresso

Latest Episodes

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In this episode of Marketing Espresso, I’m joined by Tahnée Sanders for a very honest conversation about AI, content marketing, originality, transparency and what it really means to show up online in a world flooded with generic con... more

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In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years and what, despite all the technology, still remains exactly the same.

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Are you spending hours creating content, posting on social media, and trying every marketing tactic under the sun but still not seeing the results you want?

In this episode of Marketing Espresso, I sit down with brand strategist an... more

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If LinkedIn has been feeling harder lately, you are definitely not imagining it.

Feeds are flooded with generic AI-generated posts, engagement feels repetitive, and there’s a growing sense that everyone is trying to sound the same.... more

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Recent Guests

Mel Kettle
Leadership strategist focused on people, communication, and relationships
Mel Kettle Coaching/Consulting
Episode: Engaging Audiences in the Age of Information Overload with Mel Kettle
Kate Merryweather
LinkedIn coach helping small business owners generate leads and sales on LinkedIn
Independent
Episode: How to Stand Out on LinkedIn in an AI-Driven World with Kate Merryweather
Brooke McCarthy
Business coach and digital marketer who helps businesses get seen and build momentum
Hustle and Heart / hustleandheart.com.au
Episode: AI, Marketing and Why Human Connection Still Wins with Brook McCathy
Carmen Sederino
Speaker and personal branding coach; founder of Illuminated Story
Illuminated Story
Episode: The Link Between Public Speaking & Personal Brand with Carmen Sederino
Theresa Miller
Journalist and media trainer, author of Speak Up
Theresa Miller (Speaker/Author)
Episode: Why Speaking Up Matters More Than Ever in the Age of AI with Theresa Miller
Evelina Kaganovitch
Copywriter and email strategist
Freelance/Agency (as described in episode)
Episode: What to send after someone joins your email list with Evelina Kaganovitch
Bonnie Wicks
Founder of Third House Creative
Third House Creative
Episode: AI should amplify you, not replace you with Bonnie Wicks
Heather Marano
Founder and director of Green Door Co.
Green Door Co.
Episode: Enhancing Your Award Entries with AI with Heather Marano
Simran Kaur
Founder/leader of Pounce, a full-service agency
Pounce
Episode: Leads won't save your business With Sim Kaur

Host

Bec Chappell
Host of Marketing Espresso

Reviews

4.9 out of 5 stars from 49 ratings
  • Great fun and educational too

    Bec’s enthusiasm and honesty makes her podcast so much fun to listen to and at the same time learn some truths about Marketing.

    Apple Podcasts
    5
    DCPaus
    Australia8 months ago
  • Amazing podcast!

    Love Marketing Espresso - Bec’s content is punchy, easy to digest (which is rare in the podcast world) and offer real world insights with actionable ideas for any savvy marketer.

    Apple Podcasts
    5
    pleb1983
    Australiaa year ago
  • Love this!

    I am loving your content Bec. You explain everything in such a strategic, yet simple and easy to digest, way!

    Apple Podcasts
    5
    jode la cra
    Australiaa year ago
  • An enjoyable and valuable listen!

    I could chat with (and listen to!) Bec every day. This is such a valuable podcast and well worth the listen for bite-size nuggets of marketing gold. Thanks for having me on the show!

    Apple Podcasts
    5
    Tahnee S.
    Australiaa year ago
  • Story telling, archetypes, Brand and main character syndrome

    Got caught in traffic for a lengthy amount of time commuting from one place to another and binge listened to a few episodes of Marketing Espresso - so addictive, a dopamine hit of bite sized marketing nuggets. Great guest speakers. Found this show very informative, entertaining whilst providing practical advice and steps to improve on marketing strategies.

    Apple Podcasts
    5
    Christine-BusinessChick
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the show practical and bite-sized, with real-world tips you can implement quickly.
The host's energy and clarity make complex marketing ideas easy to digest.
Guests are generally high-quality experts who provide actionable insights and frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Google is changing the rules again with Clare Walter
Q: So how do you get into the AI overview and ensure your site is served there?
The guests discuss structuring content for AI prompts, using clear FAQ formats, and aligning site information so it surfaces in AI overviews while maintaining credibility and a human touch.
Engaging Audiences in the Age of Information Overload with Mel Kettle
Q: How can someone change their marketing thinking to cut through information overload without losing the human connection?
Focus on what truly matters: clear, emotionally resonant messaging, real people in campaigns (or authentic AI-generated-but-verified imagery when appropriate), and sustained effort in meaningful engagement rather than chasing quick viral tactics or over-automation.
Engaging Audiences in the Age of Information Overload with Mel Kettle
Q: If someone is listening now, what should the thought process around marketing look like in 2026, and where should we start?
The approach starts with a framework that balances clarity and humanity, ensuring messaging is clear about the benefits while embedding real human emotion and relationships in campaigns, and recognizing that AI should support—not replace—human input and creativity.
Why your ads aren't converting and what you can do about it with Evelina Kagan
Q: Video versus stills—what's your take and how should a marketer decide which format to use?
The choice depends on the business and goals; video can provide more context for cold audiences, while retargeting can work well with still imagery. Testing both formats with the same variables is the best way to learn what converts for your audience.
Why your ads aren't converting and what you can do about it with Evelina Kagan
Q: With ads, how important is the landing page, and should you create dedicated landing pages for campaigns?
Dedicated landing pages with a single clear goal outperform broad website pages by keeping visitors focused and guiding them toward the desired action, such as signing up or booking. The copy and the ad's promise should align tightly, reducing distractions and improving lead quality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Frequently Asked Questions About Marketing Espresso

What is Marketing Espresso about and what kind of topics does it cover?

Short, punchy episodes deliver practical marketing strategies, branding insights, and growth tactics in easily digestible 10–25 minute bursts. The show frequently covers real-world tactics for content, email marketing, AI integration, personal branding, networking, and event planning, often featuring guests who are practitioners or agency leaders. A notable strength is its focus on actionable takeaways, practical frameworks, and a human-centered approach to marketing that emphasizes relationships, authenticity, and sustainable growth.

Where can I find podcast stats for Marketing Espresso?

Rephonic provides a wide range of podcast stats for Marketing Espresso. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Espresso and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Espresso get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketing Espresso, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Marketing Espresso?

Rephonic provides comprehensive predictive audience data for Marketing Espresso, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Espresso have?

To see how many followers or subscribers Marketing Espresso has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Espresso?

These podcasts share a similar audience with Marketing Espresso:

1. Good Hang with Amy Poehler
2. She Means Business Show
3. My Therapist Ghosted Me

How many episodes of Marketing Espresso are there?

Marketing Espresso launched 5 years ago and published 418 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Espresso?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Espresso?

Rephonic pulls ratings and reviews for Marketing Espresso from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Espresso?

Rephonic provides full transcripts for episodes of Marketing Espresso. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Espresso?

Recent guests on Marketing Espresso include:

1. Mel Kettle
2. Kate Merryweather
3. Brooke McCarthy
4. Carmen Sederino
5. Theresa Miller
6. Evelina Kaganovitch
7. Bonnie Wicks
8. Heather Marano

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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