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Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

PublishesWeeklyEpisodes156Founded5 years ago
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Latest Episodes

Lately, we've been hiring for a number of roles.

Between us: 160-250 applications per role, cover letters with identical phrasing, and case study decks that all somehow have the same colors, the same structure, and the same *wrong* stats.

This wee... more

"Overheard in..."

You know the format. People overhear unhinged things in elevators, at conferences, in boardrooms, on the metro. Someone submits. It gets published. Everyone cringe-laughs. Repeat.

This week, we did our own version — except it's th... more

The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do?

Casper and I got into this one properly — approval processes, legal reviews, AI-generate... more

Dublin has become the Silicon Valley of Europe, home to the European headquarters of tech giants like Google, HubSpot, LinkedIn, and Meta.

A few weeks ago, we both found ourselves there - Jen at LinkedIn HQ and Casper at HubSpot HQ - so this week we... more

Key Facts

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Recent Guests

Liam Bartholomew
VP of Brand and Demand at Cognism
Cognism
Episode: Episode 136: “We Turned Lead Gen Off”: Inside Cognism’s Demand Gen Shift with Liam Bartholomew
Dennis Dalgaard
Chief Advisor, PRCEPTION
PRCEPTION
Episode: Episode 134: How AI Is Changing PR, with PRCEPTION’s Chief Advisor, Dennis Dalgaard
Birte Steen
Founder of Rock Consulting, Verdane GTM Advisor
Rock Consulting, Verdane
Episode: Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting
Beatrice Steen
From Raw Consulting
Raw Consulting
Episode: Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention
Jacco van der Kooij
From Winning By Design
Winning By Design
Episode: Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention

Hosts

Jen
Host of Marketing Corner; frequent lead voice in discussions on marketing strategy, demand generation, and organizational dynamics.
Casper
Co-host and frequent co-lead on marketing discussions; covers industry trends, analytics, and practical applications for B2B marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#71
Denmark/Business/Marketing
Apple Podcasts
#173
Sweden/Business/Marketing
Apple Podcasts
#194
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting
Q: What is the Bowtie Funnel and why change from the traditional funnel?
It's an evolution that includes onboarding, renewal, and expansion in a recurring-revenue model, ensuring alignment across marketing, sales, and client success to drive sustainable growth rather than just pushing to close a deal.
Episode 126: From the Vault: Live at TechBBQ 🍖 2024
Q: How would you approach branding and marketing for a company that doesn't sell their product yet?
Validate the market first through ICP, value proposition, and pricing exercises; use guesstimates to segment and then directly test with potential customers to confirm who would buy and at what price.
Episode 135: “He Did Not Just Say That!”: PR Disasters & Founder Fails with PRCEPTION's Dennis Dalgaard
Q: How should founders balance personal branding with organizational branding on social platforms?
Be authentic but within the organization's boundaries; leverage platforms strategically to reach the intended audience (journalists, customers, investors) without overexposing personal opinions that could harm the brand.
Episode 135: “He Did Not Just Say That!”: PR Disasters & Founder Fails with PRCEPTION's Dennis Dalgaard
Q: What role does media training play for founders who are uncomfortable with public speaking?
Coaching and, if needed, media training or selecting a spokesperson who is comfortable speaking, while ensuring the message stays authentic and aligned with the brand.
Episode 135: “He Did Not Just Say That!”: PR Disasters & Founder Fails with PRCEPTION's Dennis Dalgaard
Q: How do you approach speaking the same language with executives who aren't experts in PR?
Show that you understand their business, demonstrate credibility through domain knowledge, and frame PR in terms of business value and risk management.

Audience Metrics

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Frequently Asked Questions About Marketing Corner

What is Marketing Corner about and what kind of topics does it cover?

A practical, practitioner-led show focused on B2B marketing, growth, and AI-enabled strategies. Across recent episodes, the hosts dissect real-world tactics for building demand, refining GTM motion, and leveraging AI tools in marketing, SaaS, and apportioning budgets. The conversations blend hands-on anecdotes, industry trend analysis, and candid critiques of common missteps—ranging from governance and data maturity to the balance between automation and human judgment. Notable throughlines include how AI reshapes attribution, the evolving role of branding in demand generation, and the operational realities of in-housing, events, and organizational alignment. The format is two hosts engaging in sharp, experience-driven dialogue, with occasio... more

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These podcasts share a similar audience with Marketing Corner:

1. Marketing Against The Grain
2. Naval
3. Nudge

How many episodes of Marketing Corner are there?

Marketing Corner launched 5 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Corner?

Recent guests on Marketing Corner include:

1. Liam Bartholomew
2. Dennis Dalgaard
3. Birte Steen
4. Beatrice Steen
5. Jacco van der Kooij

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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