Marketing business-to-business: o podcast
Com Jayme Kopke, da Hamlet Comunicação B2BNum mundo cada vez mais digital, para vencer num mercado business-to-business já não basta ter bons produtos e uma boa força de vendas. O seu marketing tem de chegar antes, com um posicionamento claro e diferenciador e com uma marca forte. Neste podcast, Jayme Kopke, diretor criativo da Hamlet, conversa sobre ferramentas, ideias e estratégias para as empresas B2B que querem usar o marketing e a co... more
| Publishes | Twice monthly | Episodes | 107 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
Nos últimos anos, Portugal fez um caminho muito significativo na internacionalização das suas empresas, mas é um caminho que está apenas no começo. A internacionalização continua a ser uma prioridade, e, para nos falar sobre esse tema, ninguém mais q... more
Toda a gente fala dela, todos já sabemos que está a mudar o mundo e que ainda vai mudar muito mais – embora não saibamos exatamente como.
Trata-se, claro, da inteligência artificial, para a qual nos avisam de todos os lados que temos de estar pre... more
Nos últimos anos, se há uma atividade que fez a diferença não só na economia, mas no dia a dia das pessoas, na fisionomia das cidades e na vida de toda a sociedade portuguesa, foi o turismo. Um setor em que hoje Portugal é uma referência mundial, com... more
O setor financeiro é um daqueles em que a tecnologia tem tido um impacto mais evidente – e mais profundo. De território muito regulado e de certa forma protegido, onde as mudanças aconteciam com uma certa calma, passou a ser uma arena onde todos os d... more
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Apple Podcasts | #175 |  Brazil/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. Programa Cujo Nome Estamos Legalmente Impedidos de Dizer
2. Renascença - Extremamente Desagradável
3. E o Resto é História
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this podcast launched 6 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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