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Artwork for Marketing and Strategy Unlocked

Marketing and Strategy Unlocked

Nicolas Kfuri
Employer Branding
Adidas
NBA
On Holding
Internal Brand Activation
Strategy
Parmigiano Reggiano
Jobs To Be Done
BYD
Strategic Reset Framework
Brand Equity
Padel
Liquid Death
Strategic Narrative Architecture
Inter Miami CF
Formula One
Design Thinking
Value-Based Pricing
Juventus Football Club
Roger Federer

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired... more

PublishesWeeklyEpisodes43Foundeda year ago
Number of ListenersCategory
Business

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Artwork for Marketing and Strategy Unlocked

Latest Episodes

This episode explores the strategic tension between maximizing profits and preserving the long-term integrity of a world-renowned brand. Using FIFA’s potential shift toward private investment as a case study, the author highlights a "monetization par... more

Parmigiano Reggiano is not merely a dairy product, but a masterclass in strategic brand defense and premium positioning. By enforcing strict geographic limitations and rigorous production standards, the brand successfully rejects traditional mass-mar... more

Liquid Death has successfully disrupted the beverage industry by rebranding plain water as a punk-rock lifestyle product. Founded by former creative director Mike Cessario, the company utilizes absurd storytelling and edgy, heavy-metal aesthetics to ... more

What if your brand didn’t need years to grow — but one move to leap?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Inter Miami CF engineered a step-change in global relevance through the arrival of Lionel Messi.... more

BYD didn’t win headlines first.

It won markets.

While much of the conversation in EVs has been dominated by Western brands, BYD has been executing a disciplined, multi-layered global expansion strategy that is now impossible to ignore.

This isn’t h... more

KitKat reminds us of something critical:

Not every unexpected situation is a crisis.

Some are unplanned entry points into culture.

And in a world where attention is scarce, the ability to recognize — and act on — those moments becomes a strategic ... more

What if your growth problem isn’t awareness — but friction?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Padel became one of the fastest-growing sports globally by embedding growth directly into its design.

Fr... more

⚽ LaLiga is more than a football league — it’s becoming a digital entertainment ecosystem with global brand relevance.

In recent years Spanish football’s top tier has moved aggressively beyond local competition toward global strategic positioning. T... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Dr. Nicolás Kfuri
Branding expert referenced for framework and insights
Episode: Branding in Mergers & Acquisitions.
Nicolás Kfuri
Dr. Nicolás Kfuri, brand measurement expert referenced throughout the discussion
Brand measurement expert / professor
Episode: Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ
Dr. Kfuri
Expert on Jobs to be Done and facilitator of the deep dive
Episode: Jobs To Be Done: Designing Value that Customers Want. Lush, Wise, Whoop, Blinklist.

Host

Dr. Nicolás Kfuri
Host with a focus on executive-focused strategy insights and practical frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
Saudi Arabia/Business

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Talking Points

Recent interactions between the hosts and their guests.

Inside the Fastest Strategy Machine: What Formula 1 Teaches About Winning Under Pressure
Q: What does decision architecture look like in practice?
It's the defined flow of information where engineers feed raw data to strategists who balance it against the driver's feedback, enabling rapid, well-informed decisions without bottlenecks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Marketing and Strategy Unlocked

What is Marketing and Strategy Unlocked about and what kind of topics does it cover?

This show centers on practical frameworks for growth, branding, and strategic execution across industries, with a strong emphasis on how narrative, product design, and distribution align to create durable value. Episodes frequently dissect high-profile brand moves and sports/business transformations, offering step-by-step playbooks (e.g., five-step, four-step, or six-step frameworks) and concrete actions executives can apply—such as aligning distribution with strategic narratives, leveraging partnerships, and testing concepts before scaling. A hallmark is turning complex cases into actionable templates, from brand revitalization and premium positioning to crisis opportunism and global expansion. Listeners are exposed to a mix of case studie... more

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How many episodes of Marketing and Strategy Unlocked are there?

Marketing and Strategy Unlocked launched a year ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing and Strategy Unlocked?

Recent guests on Marketing and Strategy Unlocked include:

1. Dr. Nicolás Kfuri
2. Nicolás Kfuri
3. Dr. Kfuri

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