Rephonic
Artwork for Marketing and Education
Email Marketing
Education Technology
Edtech
Artificial Intelligence
Education
AI In Education
Marketing
Linkedin
Education Marketing
K12 Education
Artificial Intelligence In Education
Education Technology (edtech)
Go-To-Market
Procurement In School Districts
Product Market Fit
Validation
Setda
Professional Learning
Email Marketing To Educators
Teacher Appreciation

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increa... more

PublishesTwice monthlyEpisodes110Founded5 years ago
Number of ListenersCategories
EducationMarketingBusiness

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Artwork for Marketing and Education

Latest Episodes

There is a real tension building in K-12 right now. The "no screens" conversation that started with cell phone bans has moved into legislative territory, with 17 states introducing screen time bills in 2026 alone and four already enacting laws that g... more

Selling into schools is rarely as straightforward as most teams expect.

District leaders are navigating competing priorities, long approval cycles, staffing challenges, and increasing pressure to justify every decision. At the same time, EdTech comp... more

Hello, World!

Most education brands know email should be their strongest channel and yet it rarely delivers on its potential. Between inconsistent sends, generic copy, and the pressure to sound “professional,” messages that could build real connecti... more

There’s a shift happening in how technology is being talked about in education.

Questions around screen time, student well-being, and the role of EdTech are becoming more visible. At the same time, educators are still navigating the day-to-day reali... more

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Recent Guests

Nancy Livingston
CEO of the National Summer School Initiative (NSSI)
National Summer School Initiative (NSSI)
Episode: What District Leaders Need Before They Say Yes
Liz Wilcox
Email strategist who coaches thousands of entrepreneurs; background in education; Survivor 46 cast member
Episode: Your Emails Are Too Polished: What Actually Works in EdTech Marketing
Matt Miller
Practicing educator with 10+ years in the classroom, author of Ditch That Textbook
Ditch That Textbook
Episode: What Teachers Really Think About EdTech Right Now
Chris Lehmann
Founding principal of Science Leadership Academy in Philadelphia
Science Leadership Academy (SLA)
Episode: What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored
Shelby Jones
VP of Revenue at FuelK12
FuelK12
Episode: Why K–12 EdTech Sales Requires More Than a Great Demo
Julia Fallon
Executive/lead at Setda (State Educational Technology Directors Association)
Setda
Episode: Inside the 2025 State EdTech Trends Report, What Matters for 2026
Kate Busby
Fractional marketing leader in EdTech, adjunct professor
Quiet Edge (collective)
Episode: How to Tell If Your EdTech Product Is Ready to Go to Market
Allison Maudlin
Longtime head of marketing; now fractional marketing leader for education and EdTech
Independent fractional marketing leader; EdTech/Education sector
Episode: Landing Pages, Leads, and RFPs: A Practical Guide for EdTech Growth

Host

Elana Leoni
Host of All Things Marketing and Education; founder/CEO of Leoni Consulting Group

Reviews

5.0 out of 5 stars from 21 ratings
  • Seamlessly bridges the worlds of Edtech and Education

    This is an outstanding podcast for educators and ed tech professionals. Elana has a great mix of guests, and she is one of the few people who really gets what teachers want and need and knows what's going on in the education world while connecting with ed tech.

    I am an experienced educator, and absolutely love this podcast. It never fails to make me think, give me inspiration, or give me something new to consider. My favorite thing about it is that even though Elana is looking at education thr... more

    Apple Podcasts
    5
    Eyrvoth
    United States6 months ago
  • Seamlessly bridges the worlds of Edtech and Education

    This is an outstanding podcast for educators and edtech professionals. Elana has a great mix of guests, and she is one of the few people who really gets what teachers want and need and knows what's going on in the education world while connecting with ed tech. So often I feel like tech companies are trying to solve the problems they perceive or that the administrators (who are making the actual purchases) are clamoring for, instead of finding out what students and teachers really need. This podc... more

    Apple Podcasts
    5
    Eyrvoth
    United States3 years ago
  • Love hearing these stories!

    I appreciate getting a behind-the-scenes look at marketing and education through these interviews. Can’t wait for the next episode!

    Apple Podcasts
    5
    MB2012a
    United States3 years ago
  • Engaging and informative

    All Things Marketing and Education is an exceptional podcast that seamlessly combines the worlds of marketing and education. The show offers invaluable advice and insights from educators, EdTech entrepreneurs, and industry experts. It equips listeners with the tools they need to enhance their marketing efforts and make a positive impact on their audience's lives. This is a must-listen for anyone looking to transform their marketing strategies in the education sector.

    Apple Podcasts
    5
    ppalmer21
    United States3 years ago
  • Love it!

    As a marketer, this podcast helps me understand the world of EdTech. I love how unique each episode is, and I learn so much from each one. I would definitely recommend this podcast to anyone who wants to learn more about marketing, education and EdTech!

    Apple Podcasts
    5
    Luv it lots
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host blends EdTech and marketing with a practical, educator-friendly lens.
Guests bring credible experience from schools and EdTech.
Listeners appreciate the actionable, relationship-first marketing advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Teachers Really Think About EdTech Right Now
Q: What does meaningful teacher appreciation look like beyond Teacher Appreciation Week?
Meaningful appreciation happens year‑round and centers on listening to teachers to understand what actually helps them in the classroom, followed by sharing tangible, practical examples and success stories that teachers can implement, not just discount offers.
What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored
Q: What does a typical day look like for you as a school leader and vendor evaluator?
Lehmann describes mornings coaching and being present in the school, then balancing desk time with classroom walkthroughs and communications—emphasizing accessibility to staff and students, and the value of relationships over heavy scheduling.
What District Leaders Need Before They Say Yes
Q: What closes deals the most in your experience?
Credibility built through data, references, and facilitating introductions; showing ROI and real partner stories helps accelerate decisions, while a well-structured content engine supports awareness and credibility.
How to Tell If Your EdTech Product Is Ready to Go to Market
Q: What is validation and why is it important in EdTech go-to-market
Kate explains validation as a staged process beginning with a signal at the idea stage, progressing through traction to scaling, and emphasizes that many startups mistake signals from friends and family for real market demand; true validation requires a repeatable flow of interest and actual customer willingness to pay.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About Marketing and Education

What is Marketing and Education about and what kind of topics does it cover?

This show sits at the intersection of marketing and education, focusing on practical, audience-centered tactics for EdTech brands and education professionals. Episodes frequently center on authentic outreach to educators, content and email marketing frameworks, and strategic partnerships within K–12 and higher education. Notable strengths include a hands-on approach to go-to-market, procurement realities, and long-term relationship building with districts, along with candid discussions about AI, teacher needs, and trusted vendor practices. A recurring theme is making marketing genuinely useful for educators, not merely promotional, with guests who bring operational experience in EdTech, district sales, or education leadership.

Listeners wh... more

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How many listeners does Marketing and Education get?

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To see how many followers or subscribers Marketing and Education has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing and Education?

These podcasts share a similar audience with Marketing and Education:

1. The Amy Porterfield Show
2. Search Engine
3. Your Undivided Attention
4. Do This, NOT That: Marketing Tips with Jay Schwedelson
5. The Ezra Klein Show

How many episodes of Marketing and Education are there?

Marketing and Education launched 5 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing and Education?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing and Education?

Recent guests on Marketing and Education include:

1. Nancy Livingston
2. Liz Wilcox
3. Matt Miller
4. Chris Lehmann
5. Shelby Jones
6. Julia Fallon
7. Kate Busby
8. Allison Maudlin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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