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Artwork for Marketing and Education
Education Technology
Edtech
Email Marketing
Education
Marketing
Artificial Intelligence
Linkedin
AI In Education
Artificial Intelligence In Education
Education Marketing
Content Marketing
Education Technology (edtech)
K12 Education
Alpaca Education
Go-To-Market
Procurement In School Districts
Conferences
Screen Time Legislation
Setda
Professional Learning

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increa... more

PublishesTwice monthlyEpisodes113Founded5 years ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for Marketing and Education

Latest Episodes

LinkedIn just made a real change to how it ranks content, and it's aimed squarely at AI-generated posts. Captions are getting penalized for running too long, hashtags are being deprioritized, and the platform is now rewarding accounts that show up co... more

Most EdTech companies pitch schools before they understand how decisions get made inside them. School budgets are tight, sales cycles are long, and trust is hard to earn and easy to lose. In a market this crowded, the vendors who succeed are rarely t... more

Most early-stage EdTech companies build in a familiar order: product first, sales next, marketing whenever there's budget left over. It's an understandable instinct in a sector where school budgets are tight and every dollar needs to prove itself qui... more

There is a real tension building in K-12 right now. The "no screens" conversation that started with cell phone bans has moved into legislative territory, with 17 states introducing screen time bills in 2026 alone and four already enacting laws that g... more

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Recent Guests

Smita Kolhatkar
Assistant Head for Innovation, Responsible AI, and EdTech at Gideon Hausner Jewish Day School
Gideon Hausner Jewish Day School
Episode: SSO or It's a No-Go: The Deal-Breakers One School Leader Won't Negotiate On
Karen Borchert
CEO of Alpaca, Education leadership platform powered by Teacher Voice
Alpaca Education
Episode: Why This EdTech Startup Hired Marketing Before It Had a Product
Nancy Livingston
CEO of the National Summer School Initiative (NSSI)
National Summer School Initiative (NSSI)
Episode: What District Leaders Need Before They Say Yes
Liz Wilcox
Email strategist who coaches thousands of entrepreneurs; background in education; Survivor 46 cast member
Episode: Your Emails Are Too Polished: What Actually Works in EdTech Marketing
Matt Miller
Practicing educator with 10+ years in the classroom, author of Ditch That Textbook
Ditch That Textbook
Episode: What Teachers Really Think About EdTech Right Now
Chris Lehmann
Founding principal of Science Leadership Academy in Philadelphia
Science Leadership Academy (SLA)
Episode: What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored
Shelby Jones
VP of Revenue at FuelK12
FuelK12
Episode: Why K–12 EdTech Sales Requires More Than a Great Demo
Julia Fallon
Executive/lead at Setda (State Educational Technology Directors Association)
Setda
Episode: Inside the 2025 State EdTech Trends Report, What Matters for 2026
Kate Busby
Fractional marketing leader in EdTech, adjunct professor
Quiet Edge (collective)
Episode: How to Tell If Your EdTech Product Is Ready to Go to Market

Host

Elana Leoni
Host of All Things Marketing and Education; founder/CEO of Leoni Consulting Group

Reviews

5.0 out of 5 stars from 36 ratings
  • Seamlessly bridges the worlds of Edtech and Education

    This is an outstanding podcast for educators and ed tech professionals. Elana has a great mix of guests, and she is one of the few people who really gets what teachers want and need and knows what's going on in the education world while connecting with ed tech.

    I am an experienced educator, and absolutely love this podcast. It never fails to make me think, give me inspiration, or give me something new to consider. My favorite thing about it is that even though Elana is looking at education thr... more

    Apple Podcasts
    5
    Eyrvoth
    United States7 months ago
  • Seamlessly bridges the worlds of Edtech and Education

    This is an outstanding podcast for educators and edtech professionals. Elana has a great mix of guests, and she is one of the few people who really gets what teachers want and need and knows what's going on in the education world while connecting with ed tech. So often I feel like tech companies are trying to solve the problems they perceive or that the administrators (who are making the actual purchases) are clamoring for, instead of finding out what students and teachers really need. This podc... more

    Apple Podcasts
    5
    Eyrvoth
    United States3 years ago
  • Love hearing these stories!

    I appreciate getting a behind-the-scenes look at marketing and education through these interviews. Can’t wait for the next episode!

    Apple Podcasts
    5
    MB2012a
    United States3 years ago
  • Engaging and informative

    All Things Marketing and Education is an exceptional podcast that seamlessly combines the worlds of marketing and education. The show offers invaluable advice and insights from educators, EdTech entrepreneurs, and industry experts. It equips listeners with the tools they need to enhance their marketing efforts and make a positive impact on their audience's lives. This is a must-listen for anyone looking to transform their marketing strategies in the education sector.

    Apple Podcasts
    5
    ppalmer21
    United States3 years ago
  • Love it!

    As a marketer, this podcast helps me understand the world of EdTech. I love how unique each episode is, and I learn so much from each one. I would definitely recommend this podcast to anyone who wants to learn more about marketing, education and EdTech!

    Apple Podcasts
    5
    Luv it lots
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host blends EdTech and marketing with a practical, educator-friendly lens.
Guests bring credible experience from schools and EdTech.
Listeners appreciate the actionable, relationship-first marketing advice.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Why Outcomes, Not Features, Should Guide Every EdTech Decision
Q: What is your current go-to AI tool as an education leader?
A shift to ChatGPT for daily productivity, speeding up work across tasks.
What Teachers Really Think About EdTech Right Now
Q: What does meaningful teacher appreciation look like beyond Teacher Appreciation Week?
Meaningful appreciation happens year‑round and centers on listening to teachers to understand what actually helps them in the classroom, followed by sharing tangible, practical examples and success stories that teachers can implement, not just discount offers.
What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored
Q: What does a typical day look like for you as a school leader and vendor evaluator?
Lehmann describes mornings coaching and being present in the school, then balancing desk time with classroom walkthroughs and communications—emphasizing accessibility to staff and students, and the value of relationships over heavy scheduling.
What District Leaders Need Before They Say Yes
Q: What closes deals the most in your experience?
Credibility built through data, references, and facilitating introductions; showing ROI and real partner stories helps accelerate decisions, while a well-structured content engine supports awareness and credibility.
How to Tell If Your EdTech Product Is Ready to Go to Market
Q: What is validation and why is it important in EdTech go-to-market
Kate explains validation as a staged process beginning with a signal at the idea stage, progressing through traction to scaling, and emphasizes that many startups mistake signals from friends and family for real market demand; true validation requires a repeatable flow of interest and actual customer willingness to pay.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing and Education

What is Marketing and Education about and what kind of topics does it cover?

This show sits at the intersection of marketing and education, focusing on practical, audience-centered tactics for EdTech brands and education professionals. Episodes frequently center on authentic outreach to educators, content and email marketing frameworks, and strategic partnerships within K–12 and higher education. Notable strengths include a hands-on approach to go-to-market, procurement realities, and long-term relationship building with districts, along with candid discussions about AI, teacher needs, and trusted vendor practices. A recurring theme is making marketing genuinely useful for educators, not merely promotional, with guests who bring operational experience in EdTech, district sales, or education leadership.

Listeners wh... more

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Which podcasts are similar to Marketing and Education?

These podcasts share a similar audience with Marketing and Education:

1. The Daily

How many episodes of Marketing and Education are there?

Marketing and Education launched 5 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing and Education?

Recent guests on Marketing and Education include:

1. Smita Kolhatkar
2. Karen Borchert
3. Nancy Livingston
4. Liz Wilcox
5. Matt Miller
6. Chris Lehmann
7. Shelby Jones
8. Julia Fallon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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